Manifesting a big announcement about the video any time from now, but it's clear that they are playing the long game with this single and era launch overall.

 

Like others have said, we've had almost ten years of conditioning getting everything-at-once...for better (ST, Lemonade and their impact) or worse (see: not maximizing ST & Lemonade).

 

They won't want to play all their cards at once, especially when the song is a) doing great out of the gate and b) surprise/hype/buzz loses its luster if overplayed. So, there's a somewhat understandable justification for this staggered roll-out. 

 

That said, I do feel it'll either be today. Or there will be some kind of activation at the BET Awards. Teaser, trailer, something. 

48 minutes ago, KingB® said:

Have we ever considered that maybe…MAYBE Miss TS could be a feature on a country song on the album. How would you feel about that?

We unmanifest it and cleanse our energies of that... 

July 29th looking real far away today ???

1 hour ago, KingB® said:

Have we ever considered that maybe…MAYBE Miss TS could be a feature on a country song on the album. How would you feel about that?

TS Madison?

10 minutes ago, FLAallday said:

TS Madison?

Taylor

7 minutes ago, *-ChriZ-* said:

Taylor

Oh god, no

2 hours ago, Delusional said:

Bey knows everyone is perched for a new video from her, its going to be more iconic than Single Ladies MV just wait  

More iconic than SL, Is that possible?

I'm shook at global radio seeming to actually jump on board this time around! 

 

4 minutes ago, MrLovett said:

US Pop Radio: #44. BREAK MY SOUL (+3) *new peak*

Spins — 857 (+276)

Audience — 3.237 million (+0.897)

 

US Hot AC Radio: #50. BREAK MY SOUL (new)

Spins — 114

Audience — 0.505 million

 

US Urban Radio: #44. BREAK MY SOUL (new)

Spins — 712

Audience — 3.916 million

 

US Urban AC Radio: #28. BREAK MY SOUL (=)

Spins — 288 (+81)

Audience — 2.717 million (+0.701)

 

US Rhythmic Radio: #39. BREAK MY SOUL (+11) *new peak*

Spins — 591 (+196)

Audience — 2.453 million (+0.784)

 

Another 2M+ update!

the BOOST. 

 

This is eating on radio and has higher radio airplay than predicted for her BB100 debut. Are we sure this won’t debut Top 15? I think there’s a chance it will. 

3 minutes ago, KingB® said:

the BOOST. 

 

That’s 2 days 

3 minutes ago, KingB® said:

the BOOST. 

 

Wait that’s a MASSIVE boost is this real  

3 minutes ago, KingB® said:

the BOOST. 

 

I don't think this is accurate it is doubled

32 minutes ago, KingB® said:

the BOOST. 

 

I think chartmasters 2X the streams on accident 

It's going to be interesting to see the faux positivity slowly slip away as the weekend comes and goes with silence.

 

34 minutes ago, Shelter said:

That’s 2 days 

Mess I THOUGHT

Yeah those streams are for two days but that's the goal actually. She should have at least 3 albums doing 2M daily. 

Lemonade is so close yet so far from from 1B. IASF and ST need to get to 3B soon. 

Edited June 24, 20224 yr by BnPac

49 minutes ago, KingB® said:

the BOOST. 

 

 

GODsha Fierce winning, poor haters 

 

I still think that the video is coming today.

make sure yall are doing the bare minimum by requesting, it takes a minute. 

 

 

 

10 hours ago, Devin said:

Idk why I thought most Hive here are 25+ 

 

9 hours ago, satellites.™ said:

 im 31

 

9 hours ago, ObsessedwithBey said:

LOL! Not middle aged.

 

I skipped school with my best friend at the time to watch the Deja Vu music video when it first premiered on TRL in Times Square. 

 

9 hours ago, Lose My Breath said:

*****… I’m not middle aged

 

 

The way y’all were talking I thought y’all were pushing 40  I was in elementary school playing with action figures when dejavu came out and I am over 1/4 century old. Then how old are you guys then? 

The video better be out by 12pm today or she can keep it  they better announce her BET performance by the same tomorrow at the latest  putayoncé

Those radio updates are amazing this is doing GREAT! 

Reading the comments from overnight. 

In this streaming era, it’s not really smart to release a video weeks after the song. It only works for a very few so I hope we get something soon. On a Positive note, radio is EATING up the song and it’s not set to impact until next week. Hopefully this continues.