...

Edited November 19, 2025Nov 19 by YOUR MARVELLOUS SUGARBOO

https://en.wikipedia.org/wiki/List_of_most_expensive_albums#List_of_albums_by_promotional_budget/campaign_cost

Since 2008 it has felt like the big ones were Born this Way, Red, 1989, and 25.  

3 minutes ago, suburbannature said:

https://en.wikipedia.org/wiki/List_of_most_expensive_albums#List_of_albums_by_promotional_budget/campaign_cost

Looking back, ARTPOP didn't seem like it was $30M in costs. But perhaps it was all the R&D investment for the app and other projects  

ARTPOP  but the investment was largely a waste. It did a fraction of what Born This Way did. 

Cowboy Carter because they bought that AOTY

Not the Angela Cheng'd 25M figure

 

came to say ARTPOP is probably up there lol

 

an iconic flop era 

11 minutes ago, suburbannature said:

https://en.wikipedia.org/wiki/List_of_most_expensive_albums#List_of_albums_by_promotional_budget/campaign_cost

There's simply no way ARTPOP's promotion cost 25M. I don't recall a single thing in its campaing that would require such a number

 

7 minutes ago, ugo said:

Cowboy Carter because they bought that AOTY

Everyone who votes for GRAMMYs is likely already rich or well off, your shade isn't even good, it's just sad.

 

Do better.

4 minutes ago, alestevens said:

There's simply no way ARTPOP's promotion cost 25M. I don't recall a single thing in its campaing that would require such a number

 

You're forgetting all the money she blew on random tech products that barely got used, like the "flying dress", the wig with fiber optic lights, or the ARTPOP app.

How do we know?

 

Tbh, they should release numbers like movies do

21 minutes ago, ugo said:

Cowboy Carter because they bought that AOTY

you are so ****ing obsessed with CC  

Mariah, The Emancipation of Mimi. 

 

Rihanna Anti - all those false starts must have cost a fortune

In terms of big album promos for pop girls in recent history, I remember the PRISM truck, 1989 on every Papa John's pizza box, Rihanna's Anti x Samsung deal, and the scuttled ARTPOP app.

Beyoncé used a $50M creative "slush" fund gifted by Pepsi for doing their 2013 commercial to film and finance ALL of her Self-Titled videos at night while touring the world on the Mrs. Carter Show World Tour by day... but the label nor Beyoncé had to spend money. A win.  I'm sure she put her coins from the H&M swimwear line to use as well.

 

I have a feeling Chloe x Halle have survived so long on Columbia Records because they use their endorsement fees (Pandora, Victoria Secret PINK, Trident Gum, Pepsi, American Eagle, CORE Hydration, Neutrogena, GARAGE, etc.) to finance their music / visuals. 

Edited November 18, 2025Nov 18 by trainsskyscrapers

54 minutes ago, suburbannature said:

https://en.wikipedia.org/wiki/List_of_most_expensive_albums#List_of_albums_by_promotional_budget/campaign_cost

Quote

"Some artist's sponsorships covered the cost of producing the album, most notoriously Mariah Carey between the Bahamas Board of Tourism with her album Memoirs of an Imperfect Angel (2009)"

 

what  

how did ARTPOP even cost so much??

Isn't that 25m for ARTPOP Angela's imaginary #s cuz girlll 

Edited November 18, 2025Nov 18 by FailSafe

how much did all the jeff koons art cost for artpop? 

Edited November 18, 2025Nov 18 by ONOPKA

1 hour ago, FailSafe said:

Isn't that 25m for ARTPOP Angela's imaginary #s cuz girlll 

Isn't one of the Wikipedia editors who works on Gaga's page known for being an OGH? (the refused to acknowledge that DWAS and TDD are a part of MAYHEM ) Yeah, it's just made up.

3 hours ago, alestevens said:

There's simply no way ARTPOP's promotion cost 25M. I don't recall a single thing in its campaing that would require such a number

 

 

20million alone went into this. 

$25M on ARTPOP is wild. BTW shoulda got that treatment. then joanne budget felt like $50K.

i can buy artpop's campaign being pricy but unless there's a primary source that can back it up, that $25M figure is ALWAYS gonna seem fishy to me bc of ms. cheng. her words seemed to pick up so much traction for a "journalist" posting on a site anyone could register on

 

didnt a bunch of gagas legal documents from that time leak a few years ago? surely there'd be a more solid estimate in there ajdkd

4 minutes ago, Edge Of Glory said:

i can buy artpop's campaign being pricy but unless there's a primary source that can back it up, that $25M figure is ALWAYS gonna seem fishy to me bc of ms. cheng. her words seemed to pick up so much traction for a "journalist" posting on a site anyone could register on

 

didnt a bunch of gagas legal documents from that time leak a few years ago? surely there'd be a more solid estimate in there ajdkd

I'm pretty sure the ARTPOP budget was included in the leaked documents, but I think all of it was scrubbed off the internet  I wish someone archived it. Anyway, it was no where close to 25 million  I'm kind of surprised it's included in that Bloomberg article and still up on Wikipedia.