Everyone had expected Doja's follow up to Scarlet to be a return to her pop rap music, and the hype was there. But it underperformed massively and left no impact and largely came and went. What went wrong for Doja?

5 years too late with the 80s throwback

idk but she deserves acclaim and success! I love that album

but yeah, probably as the poster above me said, too late with the 80s throwback

This topic has been done to death, but the drastic aesthetic and sound change with Scarlet + being insufferable to her fans turned most people off.

Her weird online antics turned a lot of her already minuscule fan base off.

The album is boring and insipid. Too late to that trend

This topic has been made so many times already 😩

The GP simply can't handle her artistry

The song titles are good, but everything else is trash.

I'll always think bad marketing is the main factor. The era itself literally came and went because it all happened in the span of ~1-2 months with no buildup or hype. The music itself is objectively palatable and decent

Edited January 1Jan 1 by Kurt Hummel

Jack Antonoff. Sabrina hype was huge (Far bigger than doja) and look how her new album underperformed-midperformed compared to short n sweet. Look the mediatraffic positions and compare

It was a bad decision from both to work with him as main producer instead of new fresh producers.
Hope they move from that guy

Edited January 1Jan 1 by AvadaKedavra

Nazi

no one listened

This thread again.... It was too much of a 180 in a short amount time from Scarlet. Most people still remembered & held the "haha you guys are stupid for liking my pop albums!!!!" tweets over her head.

10 minutes ago, glitch said:

This topic has been done to death, but the drastic aesthetic and sound change with Scarlet + being insufferable to her fans turned most people off.

There was no drastic sound change. From Planet Her to Scarlet FOR MY EARS the quality got notched up a little bit. Vie sounds like an album of unfinished demos.

Anyways for me

1. Scarlet

2. Hot Pink

3. Planet Her

And the others I haven't gotten into enough.

Edited January 1Jan 1 by selena_lavigne

It just wasn't her best work in my opinion. Never got the hype for Jealous Type in particular but I know this site was loving it. It was all a bit boring.

8 minutes ago, Kurt Hummel said:

I'll always think bad marketing is the main factor. The era itself literally came and went because it all happened in the span of ~1-2 months with no buildup or hype.

The album cover debacle where she lashed on fans who didn't get the meaning of the digital one

This thread again?

Edited January 1Jan 1 by toy soldier.

2 minutes ago, AvadaKedavra said:

Jack Antonoff. Sabrina hype was huge (Far bigger than doja) and look how her new album underperformed-midperformed compared to short n sweet. Look the mediatraffic positions and compare

It was a bad decision from both to work with him as main producer instead of new fresh producers.
Hope they move from that guy

MBF had a major hit single (cowritten/produced by Jack) and like 4 other viral songs. But I think that album had a consciously smaller-scale era to accommodate the SnS Tour. It was kinda radio silence between Manchild and the album drop, and there was never a fully-committed push for another song.

I think people do too much with the Jack hate

22 minutes ago, glitch said:

This topic has been done to death

20 minutes ago, Blv25 said:

This topic has been made so many times already 😩

13 minutes ago, secretgarden said:

This thread again....

7 minutes ago, toy soldier. said:

This thread again?

Scarlet antics turned off the general listeners, she doesn't have a dedicated fanbase yet(somehow), no big hit before the album

too bad, its some of her best work yet

I wished the whole album was like Jealous Type and Ah-Men

It's an extremely boring album. I've been ******* with her music since she only had the EP out & that first listen was beyond disappointing to me. I haven't heard the album in its entirety since. Devoid of everything that makes her an interesting artist. It lacked personality & felt 100% anonymous

she doesn't have many fans and the songs weren't catchy enough to bring interest in the album

The music was not good commercial or interesting. She's one of those non-descript artists without a fan base who will do really well if they have a hit song but really bad if they don't. Like Dua Lipa.