I really don't like Rich Man  There's not one moment in the song that made me feel like it's worth a second listen. 

This is really good omg, and might be their best song since Girls

 

rich man might lack melody but the rest of mini is bop after bop

33 minutes ago, Cyanide said:

Why are fraudor employees liking shady comments about NJ on Instagram?! Biting the hand that feeds you fr 

 

 

Damn she already changed her bio and deleted her account 😭😭

 

next thing you know the K-media is going to report "newjeans bullies poor ADOR employee off of Instagram" or some lazy Tag PR bullshit. 

IVE won  The sound good, why did they cut the broadcast though lol

 

Oh so it's gonna be 4 members total with Lexie, Samara, Emily, and the 4th member will most likely be Japanese through the global audition program.

 

 

As much as I like Rich Man's video, I hate this new trend of having teaser photos + trailer having zero connection to the actual MV

 

Like we all thought it's gonna be a band concept this time. And that 6-min trailer was such a gag too

BIItCHHH i thought it was the new dates announcement but it's literally just a random video with the dates we already know  

 

 

9 hours ago, Rian said:

No other act at SM, let alone in the k-industry right now is touching them. It's time to accept this as fact. 

It's true it's true. They are the reigning 4th gen GG. 

 

 

43 minutes ago, Pluto6 said:

Now that you mention it, those 3 MV's do share something similar such as having insane VFX visuals shots, as if they were shot by the same director (which I don't think is the case). Whether people like these 3 songs or not, they can't deny that they are the VOTY trinity 

 

kpop mvs in the last few years are so unnecessarily busy. they like throwing their budget around.

you can literally make an iconic & memorable video with 3 sets, without changing the frame every second:

 

4 minutes ago, Sailor Moon said:

kpop mvs in the last few years are so unnecessarily busy. they like throwing their budget around.

you can literally make an iconic & memorable video with 3 sets, without changing the frame every second:

 

I would add Genie and Run Devil Run too! 
 

I think the videos these days rely too much on CGI/AI overkill like really it doesn't have to zoom into a girls eye and then turn into a rainbow over the sky zooming through a field back to the choreography scene like damn 

Edited September 5, 20251 yr by Cyanide

 

 

 

 

JOY's solo era ended so fast. She's getting a solo fanmeeting (but not a concert) yet I can't help but feeling SM did her dirty in many ways.

 

Also unlike IRENE & SEULGI, she did NOT get access to Center 1 for her solo. I don't think she should renew in 2028.

 

The XOXOZ video is actually a marvel to watch. You can tell so much work was put into it like the fact someone actually handpainted the sky just for it...

 

 

Aespa's fall from grace this year is heartbreaking. Sad

On 8/29/2025 at 12:21 AM, Edu said:

did they actually release the choreo version of the video first? 

well yes

 

 

This song is growing on me

1 hour ago, Gorjesspazze9 said:

K-pop needs a refresh on music videos. They starting to all blend together again. Somebody call New Jeans Quick

I think it's the lack of concepts. There used to be clear concepts for comebacks and videos, now the concept across the board is designer clothing.

i need actual concepts again!!

Newjeans had the blandest concepts, we don't need them back.

 

43 minutes ago, Sailor Moon said:

kpop mvs in the last few years are so unnecessarily busy. they like throwing their budget around.

you can literally make an iconic & memorable video with 3 sets, without changing the frame every second:

 

I disagree and think it's the complete opposite. There has been a clear change in the Kpop industry since NJ's debut, with most groups being so minimalistic nowadays compared to before.

Actually only a few handful of groups are still doing maximalist concepts

 

Edited September 5, 20251 yr by Pluto6

1 minute ago, Pluto6 said:

I disagree. There has been a clear change in the Kpop industry since NJ's debut, with most groups being so minimalistic nowadays compared to before.

Actually only a few handful groups are still doing maximalist concepts

 

these are only 3 examples (boy groups will flood this thread )

newjeans impact is well known, but companies still focus on music videos and give a lot of budget.

the only group that i can think of that has minimalistic videos is hearts2hearts, and that's only because sm refuses to invest in them more.

and obviously nugus

XOXZ truly is a great song and video now that the dust has settled, it just needed to grow on me 

Mingyu at the NESCAFÉ event 

 

The UK also getting on board this hit