I'm not even trying to be shady

 

How the f*ck she debuts with 15.8M streams?

How the f*ck RO does half of what FN did, despite she being more popular now and having a bigger following?

 

What exactly did Dua and her team do wrong? How did they destroy all the hype?

her campaigning DTN when it was obviously not going to get nominated 

she probably got her name in awards circuit but still

look at Billie releasing months after award season to start her era properly 

Edited May 4, 20242 yr by thirdward

having 3 back to back flops and still not scrapping the album 

 

the singles rollout was giving GUTS, and i know it's gonna be messier for her because she isn't an album seller or first week girlie

 

The music is missing the spark that FN had. 

 

It feels like more of a pop trick now

Too many holidays 

I thought it was cute but less exciting than Future Nostalgia

ask what went right first then you get the answer

 

There are in my opinion 2 huge mistakes: the big gap between FN & RO, and having Kevin Parker & Danny L Harle as the main producers

she waited too long for the album + the hype peak this year was during Training Season/Grammy performance and she waited like 3 weeks to drop that song 

 

should've dropped TS in January and album in the grammy weekend (iirc nobody was releasing that week)

 Nothing went wrong, an under-performance was inevitable - simply because she just isn't THAT girl. I don't see anything that makes her different from her peers like Charli XCX, Rita Ora, Ava Max, and Cher Lloyd. Plus, neither her vocals nor her performances are anything special. When you put it all together, she kind of comes across as being faceless.

 

Edited May 4, 20242 yr by Ethereal

The argument about the big gap doesn't make sense to me cuz she's remained active throughout the last 4 years. Promoting FN singles, Features, Droplets, Tour. It has to be something else 

My theory is that the label got involved and messed it up. The promotion for Houdini is at stark odds with the aesthetics and sound of the rest of the record. I like it, but it feels like some nonsense happened behind the scenes that we weren't privy to.

19 minutes ago, Marco_g2 said:

The music is missing the spark that FN had. 

 

It feels like more of a pop trick now

explain Dance The Night 

 

explain Cold Heart

 

 

bad album

it's too psychedelic for GP

Training Season

copying my post from the other thread  

 

dua has never been a huge debut type of pop girl like rihanna

 

she's always been about longevity and her eras and songs take time to grow. it has been this way since her debut in 2017 and this new era is nothing different

 

and this era is far from a flop. houdini has 400m streams

imo houdini was a poor choice of first single and the long trail-in after that was a bad idea, she let a flop narrative build up and drag on.

 

but also: dua is a likeable pop girl but the way that she's been built up into some sort of era defining star was always likely to end with a correction at some point. her songs are very hooky, she can make a banger - by the time i've heard them three or four times i'm usually absolutely sold - but i kinda feel like she's a bit more basic than she'd have us believe.

 

the kind of artiste vibes around her (and that she's enjoyed playing into in recent months) have never really been delivered on. perhaps the best idea would have been leaning into being a fun popstar rather than making out that she was reinventing music.

Nothing went wrong. She was a fad.

8 minutes ago, ONOPKA said:

dropping TAP music probably didn't help

 

 

there was way too big of a wait from houdini to the album release. 

 

i actually love all 3 singles. i think they are great pop songs. i really can't understand what went wrong. houdini / training season / illusion are all platinum records in my home. x

houdini, training season and illusion are diamond singles in my home

 

and radical optimism debuted 400m first day in my bedroom

 

 

Edited May 4, 20242 yr by MonsterNavy

yeah, overall the album isn't as good as FN but Houdini is a top tier song 

Houdini was a wrong choice, even though it might seem a shift from her previous records. It was too early to do that

8 minutes ago, HonourableVomit said:

explain Dance The Night 

 

explain Cold Heart

 

 

Those songs were good lol

Just now, Disconnect said:

Those songs were good lol

Dance The Night is one of her most mediocre songs and sounds like a FN reject