"30" was a huge underperformance, the album spawned only one hit and sold like a fraction of what "25" did. The follow-up singles "Oh my God" and "I drink wine" straight up BOMBED.

 

It felt like people moved on from Adeles new era the week after the album got released. 

 

What went wrong? 

 

Edited June 7, 20224 yr by bocelli

an album full of fillers... unmemorable, except for oh my god and easy on me.

Bad music + long breaks. 

Adele's going wrong is the best-selling album in a two-year period so I think she's just fine.

She became skinny and became stuck up 

She tried to repeat the exact same formula too many times

Nothing. Only OAHs (especially Adele's second fanbase) are fuming.

Nothing went wrong. This forum is really crazy. lol

 

1 minute ago, Elusive Chanteuse said:

Nothing went wrong. This forum is really crazy. lol

 

The album got released just 7 months ago and its already completely forgotten. 

She sold physical copies, let's give her that. Was it a decline? Yes. Did she cancel her Vegas residency? Yes. Did the singles flop sans the lead? Yes

Soccer Moms are fickle. 
 

People got tired of the one trick pony

Also the music was very bad and bland

The dramatics.

She's fine.

But Easy On Me was definitely the wrong lead.

Nothing. 

 

She's the music industry for a reason.

 

Stop with the same topic boo.

18 minutes ago, bocelli said:

The album got released just 7 months ago and its already completely forgotten. 

How is that different from Gaga/Katy/Beyonce etc?

 

it's literally impossible for an artist not to eventually underperform by their own standards if they continue to release music, when will some of you learn 

The album is lackluster

 

But she still got a big hit and enough sales that it wouldn't be considered a flop for just about any other pop girl. She'll be fine

1 minute ago, TheFameCurse said:

Nothing. 

 

She's the music industry for a reason.

 

Stop with the same topic boo.

Not on Beyonce's internet

2 minutes ago, Josh said:

Not on Beyonce's internet

Agreed!

Very long break hurt her. In the streaming era you need to constantly give it to your fans hard to stream on Spotify.. Taylor Swift has identified this and course corrected her career quickly (by releasing reputation 2 weeks after release on streaming etc) Adele failed to realise and thought she would continue to sell on her name alone. The GP put her in her place ( at #2 as of now after Taylor) but soon she will struggle to be in top 10 females if she doesn't course correct.

 

 

Last but not the least... an overweight thicquè Adele was more relatable to almost everyone. 

28 minutes ago, rihannabiggestfan said:

Nothing. Only OAHs (especially Adele's second fanbase) are fuming.

This. The way it’s ALWAYS Swifties making these threads and fueling them. 
 

She has not promoted the album in the US at all since release and barely done any promo elsewhere. The album is full of 5-6 minute songs. Like. 
 

Get a life. The same threads every week. 

36 minutes ago, suburbannature said:

Adele's going wrong is the best-selling album in a two-year period so I think she's just fine.

She was not even the best selling album of 2021 much less 2020 and 2021

When ppl don’t actually listen to the album and its lyrical meaning and only look at numbers and hype, that’s what went wrong  the amount of ppl thinking 30 is the same as 25 is just 

 

but seriously, 30 definitely underperformed but you guys are acting shes now a B-rate artist or what 

Just now, byzantium said:

She was not even the best selling album of 2021 much less 2020 and 2021

That is...not true.