Adele’s highly anticipated fourth album failed to meet the expectations of many. Some would even argue that it was an underperformance for her. What do you think went wrong? Can Adele recover?

 

- Wrong second single choice + atrocious music video for it

- Vegas

- The two concerts with the "elite" in the audience which ruined her "relatable", "girl next door" image

- Still not releasing Cry Your Heart Out as a single 

Nothing

Gap between 25 and 30 was way too long.

 

Same sound for her entire career, and 30 is also arguably her worst album.

3 minutes ago, Zaynsus said:

- Wrong second single choice + atrocious music video for it

- Vegas

- The two concerts with the "elite" in the audience which ruined her "relatable", "girl next door" image

- Still not releasing Cry Your Heart Out as a single 

I don’t think there are really any singles left on the album

 Cry Your Heart has commercial bomb written all over it

 

Edited April 24, 20224 yr by Somi

Hype over substance.

Wrong? She just stopped promoting   even before vegas gate. Promo went too early and all the impressions created by it went on to boost EOM. Her team should have scheduled some of the promo to last until December/January. And release EOM-IDW-OMG videos back to back and revive the era with CIGT summer video in June. 

 

The GP doesn't care about vegas gate tho and just ATRL... people would still pay 500 bucks to see her singing against a velvet curtain backdrop. 

easy on me wasn't good enough, its obviously very successful but it just didnt generate the same sort of interest that hello managed, too bland. taylors record breaking release the week before was also a complete disaster especially since atwtvtmvwisdfgv was such an event and completely overshadowed adeles return and there was nothing ready to bring focus back to adele for release week, the only notable thing shes done since release is the vegas debacle

Hasnt this topic been posted weekly since release?

Begging y’all to get a job instead of rehashing this sh*t

she waited too long and stopped promoting album like after release week  also still no 3rd single. still a successful album (it's best selling album of 2021 after all) but an underperformance for her standarts 

5 minutes ago, Blue Monday said:

Begging y’all to get a job instead of rehashing this sh*t

 

 

The gap between the album was enough time for people to loose interest. 
The album was not good enough to recapture people's interest.  

First, she played it way too safe. Sure, she tweaked a few stuff here and there, but it's still pretty much the same old same old. If she wanted to reinvent, she should've went ALL OUT. She shouldn't have hesitated and made sure 30 sounds nothing like 21 and 25. 

 

Second, the follow-up single's MV (OMG) was BORING, & to think that initially there was big hype for it only for people to move on after they have snoozed at the vid.

 

Third, complacency. She drops the material and expect people to just do their thing for her without her exerting further effort to maintain the hype for her songs/ videos. 

 

Also, she needs new inspiration. Her song themes always revolve around the same topics. Like, come up with something new! 

She is not offering anything new or interesting in her album. Why go to Adele when Gen Z has Olivia doing like the exact same thing but better 

 

Vegas-gate & her overall diva attitude this entire era ("I'm the only one making authentic music" etc etc) probably turned some people off too especially when her appeal was being the exact opposite

another week, another thread 

It all started with naming the album "30". 

This topic is getting made weekly and people still decide to write essays 

I wanted to believe in the 30 era, but I was blind, only the cover alone was a bad start for the era.

Bad music I fear 

Nothing

one can blow up so much

 

Olivia Rodrigo replaced her tbh, she is not necessary in this musical climate anymore

Edited April 24, 20224 yr by pieceofgök

The gap between the 2 projects 
Adele doesnt like to work, didnt manage to find interest with the new generation and the older generation consumed other music these  past  years while she was MIA. 
still was successful, but clearly not a impressive level of success for those reasons 

No Tik Tok power