CHART STORY: TAYLOR ON TOP

 

It’s official. Taylor Swift’s reputation (Big Machine) has edged past prior smash 1989 to become her fourth consecutive album to debut with a million-plus first week. The star’s much-talked-about set has bowed with approximately 1.29m on the HITS Sales Plus Streaming (SPS) Chart.

As we previously reported, nobody else has done 1m in their first week more than twice. (Adele had three million-plus weeks, but they were for the same release: 25.). For reference, NSYNC, Backstreet Boys and Eminem have had two platinum-plus debuts apiece.

 

A REPUTABLE TOP 20

 

Taylor Swift will land at #1 this week with her fourth consecutive album to debut with over 1m in first-week sales.

 

1. *Taylor Swift (Big Machine) 1.32m-1.36m SPS, 1.30m-1.34m Sales
2. Sam Smith (Capitol) 59-63k, 29-32k
3. Chris Brown (RCA) 51-54k, 9-11k
4. Maroon 5 (222/Interscope) 38-41k, 22-25k
5. Post Malone (Republic) 36-39k, 2-3k
6. 21 Savage, Offset & Metro Boomin (Slaughter Gang/Epic) 35-38k, 1-2k
7. Ed Sheeran (Atlantic) 32-35k, 9-11k
8. Lil Uzi Vert (Generation Now/Atlantic) 29-32k, <1k
9. Blake Shelton (Warner Bros.) 28-31k, 24-27k
10. Kenny Chesney (Blue Chair/Columbia Nashville) 28-31k, 27-30k
11. *Evanescence (BMG) 27-30k, 24-27k
12. Imagine Dragons (Kidinakorner/Interscope) 26-29k, 8-9k
13. Now 64 (NOW) 23-26k, 23-26k
14. Lil Pump (Tha Lights Global/Warner Bros.) 22-25k, <1k
15. Khalid (Right Hand Music/RCA) 22-25k, 1-2k
16. Kendrick Lamar (TDE/Interscope) 22-25k, 2-3k
17. P!nk (RCA) 21-24k, 13-15k
18. Demi Lovato (Hollywood/Safehouse/Island) 18-21k, 4-5k
19. Gucci Mane (Atlantic) 17-20k, <1k
20. Future & Young Thug (Epic/300/Atlantic) 17-20k, <1k

 

*DEBUTS

 

REPUTATION : AN UPDATED READ

 

We believe Taylor Swift’s reputation will land somewhere in this range on next week’s chart:

 

Taylor Swift (Big Machine/BMLG) 1.4-1.5m SPS, 1.37-1.47m album

 

If this is on target, she'll surpass the bow of her previous album, 2014’s 1989, by at least 100k. This will be Tay’s fourth album in a row to debut with more than 1 million in first-week sales, with each of those albums selling more than the one before. We're still waiting to see what effect her Saturday Night Live appearance and rumored tour announcement—and whatever other moves she may have in store for D2C, TV, radio, etc.—have on the marketplace.

 

REPUTATION : A VERY EARLY READ

 

Based on limited info available today, we believe Taylor Swift’s reputation (Big Machine/BMLG) will land somewhere in the range of 1.3-1.5m on next week’s chart, almost certainly besting her previous album, 2014’s 1989, by at least 100k. This will be Tay’s fourth album in a row to debut with more than 1 million in first week sales, with each of those albums selling more than the one before. Of course, these very preliminary reads precede her Saturday Night Live appearance and a possible tour announcement—and whatever other moves she may have in store for D2C, TV, radio, etc. Stay tuned for one-day projections.

Edited November 18, 20178 yr by Duca

amazing!

Yesss 

A triumphant return!

Good on her, I didn’t expect it 

thought it was 2m? 

 

flop

Edited November 10, 20178 yr by Cream

Oops she did it again.

 

Amazing  

She's over. Expected 3M. 

Outselling all of our faves in her debut week

 

She even outsells ARTPOP's and C2C's entire US sales in it's debut week. If that is not the mark of a high achievement, I don't know what is.

Edited November 10, 20178 yr by AbeHicks

She never loses 

Let me go edit my prediction in the other thread  

Exactly like i predicted

Imagine underperforming like this

A winner.

Amazing  

Damn. Whether you like her or not you have to admit it's impressive to sell that much, especially in 2017.

Britney aint safe

1 minute ago, Cream said:

thought it was 1.4m? 

 

flop

is 1.4m not between 1.3m and 1.5m?

Haters cancelled

Expected more.

They predicted like 500k for LWYMMD and it ended up with 350k so the numbers could fall 

That’s it? Here lies the career of Taylor Swift 

omg tanked what happened to 2m shes OVER 

 

ot: wow