everywhere i go i see BAD BUNNY

Monoculture never died, but monoculture was never universal to all demographics either.

If you thought it died then it is probably because you grew up.

No but occasionally some artists/events can break through the bubbles we've fragmented our society into. Taylormania in 2023-24, and now Bad Bunny in 2026, are two examples. Only the biggest artists can breach that containment

the Super Bowl has always been and will likely always be a monocultural event, but that doesn't necessarily mean monoculture overall is back to what it was pre-2020s.

I just don't think it's the best example of monoculture. The Super Bowl is local.

Just now, ugo said:

I just don't think it's the best example of monoculture. The Super Bowl is local.

but everyone everywhere is talking about bad bunny, not about that local game

2 minutes ago, oceans said:

but everyone everywhere is talking about bad bunny, not about that local game

I don't know if it made much noise in other continents

Let's not forget Kendrickmania of 24/25. Drake's follicles have been reportedly found as far as Kamchatka

It never died tbh

6 minutes ago, ugo said:

I don't know if it made much noise in other continents

Bad Bunny just did 180 million streams worldwide post performance...

I just used this thread to test out the block feature on IT and I already feel cleaner body and soul

5 minutes ago, Lose My Breath said:

Bad Bunny just did 180 million streams worldwide post performance...

On what platform ?

Nah, but the Kendrick v Drake beef or the Eras Tour felt like the closest things to it. Benito's SB too.

Only Taylormania & BadBunnymania. That's it.

It will never go back to the way things were in the mid-2010s, when 305.41M Americans heard Happy: https://kworb.net/radio/archives/20140404.html

Keep in mind, the US population in April 2014 was approximately 318 million. That means 96% of Americans heard Happy play on the radio in the week of March 27-April 3, 2014.

6 minutes ago, ugo said:

On what platform ?

Spotify - we don't know the total with AM

The Grammys and Super Bowl are just generally huge, and Bad Bunny was positioned at the forefront of both. I don't think that necessarily has to mean anything long-term, and his next album, however chart-successful it might be, probably isn't going to be discussed on this level

Just because there's a huge event or huge series of events, doesn't mean things are back to where they were before. We're not gonna go back to when pop music was inescapable and you were familiar with every song & artist on the charts. It's too easy now to just curate your own taste and shut everything else out

Naur but yes Benito yes Smash

17 minutes ago, pride4jc1222 said:

It will never go back to the way things were in the mid-2010s, when 305.41M Americans heard Happy: https://kworb.net/radio/archives/20140404.html

Keep in mind, the US population in April 2014 was approximately 318 million. That means 96% of Americans heard Happy play on the radio in the week of March 27-April 3, 2014.

we can finally put a date to the beginning of our downfall as a society.

1 hour ago, Noodles said:

I just used this thread to test out the block feature on IT and I already feel cleaner body and soul

Was IT a monocultural or local on ATRL tho?

"Monoculture is dead" claims never made sense to me when we are living at a time when a video of a billionaire cheating on his wife at a Coldplay concert can be viewed by every single human being with an internet connection in less than 24 hours

It's always there for those who earn it

I just want to add, BEYONCE qualifies, too

Superbowl is literally one of the last monoculture events standing. Especially since Awards shows are also dead now minus the Grammys.