1 hour ago, qurl said:

YA SO SHUT THE F*CK UP YVILL NO-SH!!THUR

Not again the "the album is not coming next week"?! Nobody said that.

I know they mad that we have insiders

Yvette, if youre reading this:

Jay-Z, Coldplay/Chris Martin, Bad Bunny, Hayley Williams, Thundercat

Edited April 29Apr 29 by Kristie Kuwa

It seems like they're focusing on this idea that people are saying the album is coming next week, whilst knowing that isn't what people are saying at all

but that allows them to say 'categorically no' then when music is announced or does come soon they can like ahhhhhh told YA!!! didn't say anything about a single 🤪

18 minutes ago, Kristie Kuwa said:

I know they mad that we have insiders

Yvette, if youre reading this:

Jay-Z, Coldplay/Chris Martin, Bad Bunny, Hayley Williams, Thundercat

Oh and one thing @Yvette:

We know we get the single on Thursday.

I hope you're sweating and you wont get sleep.

The way they built a lot of hype and anticipation within less than a week when there was barely any 💀

16 minutes ago, beyonceparkwood said:

The way they built a lot of hype and anticipation within less than a week when there was barely any 💀

They've definitely got the core base buzzing. It's kinda funny how she is actively teasing and drumming up hype whilst she has her publicist and mother trying to squash it.

12 minutes ago, benyonce said:

They've definitely got the core base buzzing. It's kinda funny how she is actively teasing and drumming up hype whilst she has her publicist and mother trying to squash it.

Yvette is not squashing anything with her constant repetition of the album not coming next week, which is LITERALLY obvious to all of us. Homegirl is thinking she's doing sth, but she's not. As always, Ms Thang is lagging behind. Guess that's what happens when you surround yourself with 40+ year olds.

does nobody in that family have basic comprehension skills ? literally NO ONE thinks an album is coming out next week

I think she will preview a new single at the MET Gala and then release it the same week. Album announcement probably halfway May and it's coming May 29th (as previously predicted).

12 minutes ago, ScorpiosGroove said:

does nobody in that family have basic comprehension skills ? literally NO ONE thinks an album is coming out next week

It's deliberate cause they can only deny so much in a way that is not telling on May 29th

6 minutes ago, KatyPrismSpirit said:

I think she will preview a new single at the MET Gala and then release it the same week. Album announcement probably halfway May and it's coming May 29th (as previously predicted).

I hope she doesn't do a single preview. I feel they always set a song up to fail and people's imagination or perception of how the song will be gets the better of them. Dropping it out of no where is more her style.

Any of us would be a much better publicist than lil old Yvette at this point

I'm so spun/confused.

The Tina/album chat thing was definitely seeded, it's starting to feel.

Bear in mind, her whole memoir promo run is being Parkwood-powered. It's basically the same team.

Because of the Beyonce proximity/media pull, I don't think it would have been impossible for them to ask "no Beyonce album questions, please".

Instead, we get her being asked about it at each stop, and that in itself becomes a story.

There's a world where thats's PR 101, when trying to make something "look" fan-sparked or, in this case, amplifying the buzz around fan-chatter.

It feels...intentional.

At the same time, feelings aren't facts and there's a world where they are a) capitalizing on the buzz but as a precursor to Act III launching a while from now (so later in the year than we think) or b) just havesting good will/excitement for excitement sake.

I guess by the Met, we'll get a better read on what is or isn't happening.

With Bey, sometimes it will be as simple as her removing her IG profile pic etc, so we'll know soon.

single out next week and OLDvette can shove it

I really don't wanna sound like an a**-kisser, but I don't get the Y**tte lashings? It makes no sense lol.

I'm not saying Bey's team are perfect, but with a lot of the ish I read, it's like (and I say this with love): do some of you know how PR actually works? Because, if you did, you'd gauge that she is actually one of the most protected/tactful/savvy celebs left. I will keep saying it: her longevity and premium is not an accident, nor is it solely on the merit of her music and popularity. It's a strategy. And a strategy that clearly...works.

Most wanted her to address "She knows" without any understanding of the ramifications of even denying it. Sure, it would have surface satisfied the stan need to get the heat off fave's back on Twitter, but her name would forever be on record attached to the narrative...even if it was just to deny it. Do you want that?

It'd have been very different, if like Jay, it was an actual legal filing. But addressing rumors has never been part of the Beyonce brand for 3 decades, why start now? It's the very reason she is positioned on a level of premium that acts that even sell more than her aren't. Again, it's not accidental or "one of those things". It's calculated and intentional.

With this latest ish, what is Y**tte actually supposed to say or do? She's not going to reveal Bey's plans. She is not going to tell you to "get ready for the Met, lots of surprises coming" or tease "keep May 29th free". Nor would it make sense for her to extinguish the buzz around what fans are talking about beyond the little she did the other day (which very intentionally allows the hype to continue).

Also, and this is probably most important above all, she does what BEYONCE TELLS HER TO. If y'all are begrudged by anything PR-wise, lay those grievances at Bey's feet. She literally controls her whole career. Like, y'all know Bey doesn't even have a manager in the conventional sense anymore? She has salaried staff who report to her and are instructed to act...by her.

Edited April 29Apr 29 by Cbreezy

I don' like this strategy at all

14 minutes ago, Cbreezy said:

With this latest ish, what is Y**tte actually supposed to say or do?

She can stay quiet

They seem panicked and shaken, we made it

The way they handle this stuff is just so strange. I would understand if Yvette and the team shot down most rumors, but we know that doesn't happen. Her denying the tour rumors that were true is strange.

Beyonce knew the minute she walked out in that purple gown that this would start, and I'm certain that was her goal. She knew the minute she held three lemons, people would fly with it, which she definitely wanted. She rarely posts, and typically only does to gear things up, we all know that, and she obviously does, too.

They most definitely planted that "rumor" for The Sun, or at the very least, someone from her team leaked it, but that hardly ever happens with her. Also, why wouldn't Yvette contact the publications directly and have them correct their articles instead of replying to a random tweet lol

Remember, right before they announced the singles for CC, Verizon was teasing Lemonade....

Maybe music isn't coming anytime soon, I don't know. I mean hopefully we aren't getting our hopes up.

On 4/27/2026 at 5:10 PM, beyonceparkwood said:

Jay Versace commeting "it's time" under mother's post… I may be joining delulu-hive for a bit.

That would be so major for him and I would loooooove to see what drums and samples he would use on a rock song.

1 hour ago, Cbreezy said:

I really don't wanna sound like an a**-kisser, but I don't get the Y**tte lashings? It makes no sense lol.

I'm not saying Bey's team are perfect, but with a lot of the ish I read, it's like (and I say this with love): do some of you know how PR actually works? Because, if you did, you'd gauge that she is actually one of the most protected/tactful/savvy celebs left. I will keep saying it: her longevity and premium is not an accident, nor is it solely on the merit of her music and popularity. It's a strategy. And a strategy that clearly...works.

Most wanted her to address "She knows" without any understanding of the ramifications of even denying it. Sure, it would have surface satisfied the stan need to get the heat off fave's back on Twitter, but her name would forever be on record attached to the narrative...even if it was just to deny it. Do you want that?

It'd have been very different, if like Jay, it was an actual legal filing. But addressing rumors has never been part of the Beyonce brand for 3 decades, why start now? It's the very reason she is positioned on a level of premium that acts that even sell more than her aren't. Again, it's not accidental or "one of those things". It's calculated and intentional.

With this latest ish, what is Y**tte actually supposed to say or do? She's not going to reveal Bey's plans. She is not going to tell you to "get ready for the Met, lots of surprises coming" or tease "keep May 29th free". Nor would it make sense for her to extinguish the buzz around what fans are talking about beyond the little she did the other day (which very intentionally allows the hype to continue).

Also, and this is probably most important above all, she does what BEYONCE TELLS HER TO. If y'all are begrudged by anything PR-wise, lay those grievances at Bey's feet. She literally controls her whole career. Like, y'all know Bey doesn't even have a manager in the conventional sense anymore? She has salaried staff who report to her and are instructed to act...by her.

I have a journalism degree and an MBA with an emphasis in marketing - all PR adjacent - and I think she's being a little weird. I agree that her strategy is to drum up hype with denial, but it seems unnecessary to me. Who is she targeting with this? It feels like she's appealing to low vibration people within the GP and not stans, so it's going to be hard on us here to see past the "strategy" as anything other than insulting to our intelligence.

And she can mean Yvette or Beyonce

The way some of you said there was no hype for act 3 couple of weeks ago and the hype is bigger than ever now...

Whew

2 hours ago, Cbreezy said:

I really don't wanna sound like an a**-kisser, but I don't get the Y**tte lashings? It makes no sense lol.

I'm not saying Bey's team are perfect, but with a lot of the ish I read, it's like (and I say this with love): do some of you know how PR actually works? Because, if you did, you'd gauge that she is actually one of the most protected/tactful/savvy celebs left. I will keep saying it: her longevity and premium is not an accident, nor is it solely on the merit of her music and popularity. It's a strategy. And a strategy that clearly...works.

Most wanted her to address "She knows" without any understanding of the ramifications of even denying it. Sure, it would have surface satisfied the stan need to get the heat off fave's back on Twitter, but her name would forever be on record attached to the narrative...even if it was just to deny it. Do you want that?

It'd have been very different, if like Jay, it was an actual legal filing. But addressing rumors has never been part of the Beyonce brand for 3 decades, why start now? It's the very reason she is positioned on a level of premium that acts that even sell more than her aren't. Again, it's not accidental or "one of those things". It's calculated and intentional.

With this latest ish, what is Y**tte actually supposed to say or do? She's not going to reveal Bey's plans. She is not going to tell you to "get ready for the Met, lots of surprises coming" or tease "keep May 29th free". Nor would it make sense for her to extinguish the buzz around what fans are talking about beyond the little she did the other day (which very intentionally allows the hype to continue).

Also, and this is probably most important above all, she does what BEYONCE TELLS HER TO. If y'all are begrudged by anything PR-wise, lay those grievances at Bey's feet. She literally controls her whole career. Like, y'all know Bey doesn't even have a manager in the conventional sense anymore? She has salaried staff who report to her and are instructed to act...by her.

Asskisser

Edited April 29Apr 29 by Kristie Kuwa

13 minutes ago, Kingdom said:

The way some of you said there was no hype for act 3 couple of weeks ago and the hype is bigger than ever now...

Whew

Ok Yvette. How does it make you feel that we know the rollout? Are you ok?

If Bey just wanted to celebrate Lemonade she could've just written a normal caption like everyone does. She knew what she was doing with the three lemons to now have Yvette going around saying "no album coming" so we don't call her things on Monday for not releasing something.