CallumDavies

I still believe the rumour (that I made up) that Ellie Rowsell from Wolf Alice will have a writing credit on Act 3 Wolf Alice are also signed to Columbia, and Ellie has spoken several times about Bey publicly. She even named Lemonade one of her 'perfect 10' albums.

I don't think we'll get anything else this year. See you Q2 2027!

I think it's cool that she pulls from her heritage, but the accent she puts on is annoying

I'll always have a soft spot for her. Her music was such an important part of my late teens and early 20s. But this AI **** has to stop!

Yeah exactly - you got it!

Jealous Type really turned me off and I never bothered to listen to the album. The era felt long, and meandering, and the album far too long. It needed to be more concise and confident.

I agree, this needs to be a short and focussed campaign. Based on what she's said, this is going to a much more personal album, perhaps even a concept album tracing the break down of her relationship, a la Lemonade and West End Girl. I think the campaign should be characterised by a sense of restrain, purpose but strong world building. Perhaps one single six weeks out, announced alongside the album with pre-orders for vinyls and other formats. And then bring the album into real life, and off the internet. Perhaps a live show without phones, or a mini tour. Or she could make something physical fans can touch and buy and collect - like a mini book or magazine that tells the story of the album. I like the idea of an offline campaign - something you can only really engage with in real life. It fits in with in with the current human first anti-AI sentiment in her target fanbase too.

This song is beautiful

Oh this is a huge win for her. And she's already trailing the album. Amazing

This album is crazy

I think a Q3 2027 would be good, with a preceding summer single. I think this campaign needs to be much shorter and sharper, with a clear plan to get the album out before the first single.

If Bey does the super bowl, I will be watching, and it will be amazing. At best, the majority of people in the US might have some recollection that she has previously performed there. But I doubt the first reaction, beyond the cesspit of the internet, will be 'Beyonce - AGAIN?'. That said, I think Jay giving the half time show to himself, and to his wife, looks a bit weird. And I'm against pretty much them do anything together. If Beyonce is going to close out the trilogy - it needs to be about that.

Frozen is better but both are insanely good

This thread is so weird. I thought the deluxe was poor, but why would I care if it was successful or not? I didn't like Patient Zero, so I simply don't listen to it.

The revisionism around this album is insane It's not bad, but it's indulgent and the song writing lacks discipline. Taylor Lore took front and centre. Focus and excellence took a back seat. If she had cut this down to 14 songs it would be easier. But even then, not one of her best