Imagine you are leading Katy's team at Capitol. Without changing any of the musical content or producers, how would you have rolled out the 143 era to salvage it or even make it a success? 

 

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Early June: Release "I'm His, He's Mine" feat. Doechii as the summer-ready lead single with high-budget music video. Promote with performances on late-night shows, create a faux-organic TikTok challenge for couples, market it as a Pride Month anthem.

 

Mid June: Katy gives a raw, sincere interview on the Dr. Luke controversy. She discusses the painful history of being dragged into the Kesha legal battle and publicly named as a rape victim, explains how she only agreed to work with him again because she believed that he and Kesha had resolved their disputes and retracted her claim. She makes it clear that she is listening to the anger and disappointment from fans, that she is learning and growing from this.

 

Late July/Early August: Drop "Gorgeous" feat. Kim Petras as a buzz track. 

 

Late August: Release "All the Love" as the second single with premiere performance at the VMAs. The song is a "classic Katy" pure pop anthem that brings in fans who were hesitant about the direction of the first single.  

 

Early September: Album release

 

Late October (delay if "All the Love" does well): Release "Lifetimes" as third and final single, while concurrently announcing dates for the "Lifetimes World Tour" in summer 2025.

 

January: Release "Lifetimes" feat. Dua Lipa with a club-ready music video.

 

Spring-Summer 2025: Katy embarks on the "Lifetimes World Tour" focusing on her greatest hits and pop legacy.

 

 

Edited October 9, 20241 yr by PoisonPill

no. everything about 143 is perfect 

 

- Ignore PolsonPill
- Block Dr. Luke's number

- Call MNEK and Danny Harle

Edited October 9, 20241 yr by Rotunda

It was always going to perform the way it did. Having a sit down interview about Dr Luke would have only made the criticism worse because how the f did you think they truly settled anything? 

 

WAKE UP DUMMY! THE MUSIC WAS THE PROBLEM, WORKING WITH LUKE WAS THE PROBLEM AND COMING OFF OF 2 FLOP ERAS WAS ANOTHER PROBLEM. 

 

The public interest for Katy Perry (especially in the US) is LOW. Like other TV show hosts she will continue to make music and enjoy some moderate success in other areas of her career but her music won't perform well.

 

1: shelve the album 

2: repeat #1

now why would I do that

"Lifetimes" as the first single

 

Album released two weeks later

 

Immediately move on to tour and market it as a Greatest Hits tour

An album isn't salvageable if the music is just plain bad and your branding is already tired as well. The general public (unfortunately) does not care about producers or artists being horrible people, especially if the music hits.

I'm His He's Mine lead single, #1 for 10 weeks

Much shorter roll-out.

No lead singles, just teasers.

 

While the album obviously performed worse than anyone expected, I honestly think it would've done similarly no matter how it was rolled out. In fact, even if she had better material without Luke's involvement, I just don't see how it would've done well. 
 

Like, I was always of the opinion she was not going to have a comeback. I just don't think people are checked in for new music from her, no matter the circumstances. Sure, she could've had a top 20 hit at best and debuted with 75K sales with better material/rollout/PR. Still, I don't think the notion that she only flopped again because of everything that unfolded is true…

 

She does have her many classic hits which people will always stream recurrently. But in the modern TikTok era, let this be a lesson to fans of the many musicians who are past their peak; renewed interest in a famous back catalogue rarely equals interest in the artist as a whole or their new music.

 

tl;dr… was there really any way to make this successful?

not a new album. instead make 143 a greatest hits album + 2 new songs as farewell singles. then do an eras-like tour. she doesnt care to rebrand so there will never be true demand for new music anymore. 

25 minutes ago, BornUnbroken said:

An album isn't salvageable if the music is just plain bad and your branding is already tired as well. The general public (unfortunately) does not care about producers or artists being horrible people, especially if the music hits.

Yes the album is not good, and wouldn't have been a hit no matter what. But the category 5 disaster it became could definitely have been avoided with a different rollout strategy, namely not releasing Woman's World as the lead single nor teasing it for a full month which just allowed the hate train to snowball. 

 

Edited October 9, 20241 yr by PoisonPill

Nah that's impossible to replan 143 without ditching Dr Luke sorry. Her teams really deserved the backlash for working with him when they could take risk working with other unproblematic songwriters and producers thus avoid the PR disaster

54 minutes ago, PoisonPill said:

Without changing any of the musical content or producers,

So why we're trying to change anyways? The outcome will be the same if that variable is fixed

1 minute ago, bielneira said:

So why we're trying to change anyways? The outcome will be the same if that variable is fixed

Not true. The gp's perception of an era is almost entirely determined by the promoted singles. Releasing I'm His, He's Mine (or even Lifetimes) as the lead over Woman's World would have absolutely improved the era's trajectory.

Quote

Without changing any of the musical content or producers,

Hello,

 

Thank you for looking into this matter. Unfortunately, we here on earth cannot perform miracles of a divine nature. Please out reach out to my colleagues at Dreamers Who Like to Dream Inc if you have any further questions, comments or inquiries on your case file #143. We will promptly respond in a neverly fashion.

 

Best regards,

 

A gay without an answer

2 minutes ago, PoisonPill said:

Not true. The gp's perception of an era is almost entirely determined by the promoted singles. Releasing I'm His, He's Mine (or even Lifetimes) as the lead over Woman's World would have absolutely improved the era's trajectory.

But how would the general public discover the song in the first place if her fanbase was disappointed by it  because of another reason?

4 minutes ago, bielneira said:

But how would the general public discover the song in the first place if her fanbase was disappointed by it  because of another reason?

The Dr. Luke issue would've come up with any single, but I think it would've been much less severe with a different lead single. Releasing a stale dated Dr. Luke-produced feminist anthem as her comeback single genuinely felt like she was trolling and asking for the backlash.

Edited October 10, 20241 yr by PoisonPill

1 hour ago, PoisonPill said:

Mid June: Katy gives a raw, sincere interview on the Dr. Luke controversy. She discusses the painful history of being dragged into the Kesha legal battle and publicly named as a rape victim, explains how she only agreed to work with him again because she believed that he and Kesha had resolved their disputes and retracted her claim. She makes it clear that she is listening to the anger and disappointment from fans, that she is learning and growing from this.

I genuinely think you should seek professional help. 

Don't bother recording the album would be a great start.

Make Lifetimes a droplet and scrap the rest

 

"Without changing any of the musical content or producers"

 

"January: Release "Lifetimes" feat. Dua Lipa with a club-ready music video."

 

 

Even you couldn't help yourself.