From CNN:

Quote

If someone were to ask you to draw the Pepsi logo from memory, what would you draw? A circle, perhaps, with the red, white and blue stripes that are emblematic of the brand. The word “Pepsi,” probably, in that globe. 

 

When PepsiCo walks people through this exercise, as it sometimes does, that’s what most do: They put the word “Pepsi” in the circle. But that’s not how the current logo actually looks. The brand name is off to the side, a bit meek next to the iconic globe. So Pepsi is making a change. 

 

“We couldn’t ignore that kind of insight,” Mauro Porcini, PepsiCo’s chief design officer, told CNN. “Instead of rejecting it, we decided to embrace it.” 

 

Pepsi on Tuesday unveiled a new logo and branding that will roll out in North America this fall and globally next year. It looks a lot like the 1990s version which seems to have stuck in people’s brain, but with new elements to make it more modern, including a different font and font color and a new border. The changes are designed not only to better align with people’s recollection, but to draw attention to Pepsi’s zero sugar line — a key part of the company’s growth plan.

 

Thoughts? 

An improvement. I love rebrandings and new logos.

It's fine but the old one was better. This one looks like it has the Netherlands' flag on it way more.

nah, old one was much better

Old is the new new I guess. All these rebrands and they still can't match the iconic Coca Cola logo

 

1973 logo and font outsold

 

Edited March 28, 20233 yr by Illuminati

Font is ugly.

It's just the the 60s/70s one with worse font

So basically this one but with a new font 

 

Good rationale and throwback to their classic branding,but the font is ugly and doesn't evoke their brand.

it actually looks way more iconic now.

 

see how the one before just doesn't pop?

 

 

 

the designers did well

 

I love the retro feel! I'm tired of brand logos trying to go minimalist.

pepsi changes its logo as often as miley changes her personality 

8 minutes ago, Illuminati said:

Old is the new new I guess

 

1973 logo outsold

 

4 minutes ago, kawk said:

it actually looks way more iconic now.

 

see how the one before just doesn't pop?

 

 

 

the designers did well

 

i think it works, the previous one was kinda blah now that i see it

I don't care much for the font

The font is not good. The old symbol was much better too. 

It's cute

but kind of flavorless

 

the font is a choice at first glance, but it fits well with the overall design imo

Horrible lol

The black color of the font is off putting

25 minutes ago, kawk said:

it actually looks way more iconic now.

 

see how the one before just doesn't pop?

 

 

 

the designers did well

 

The 1950-1986 one is my fave

Can we expect a batshit insane document explaining the new logo like with their last redesign?

What do you mean? Pepsi’s Pepsi

I'm so happy minimalism is dead

It looks like a medicine brand now. 

The new logo looks bad. It's giving