Peloton announced the launch of "Let Yourself Run," the next chapter of its "Let Yourself Go" brand platform, partnering with Grammy® Award-winning, multi-platinum global superstar Miley to debut the Peloton Tread Flex.

The campaign spotlights Miley's new single "Bass Persuades" from her recently released tenth studio album, Bass Persuades, leveraging her status as a Peloton Member who famously trains her lungs on the Peloton Tread. Directed by creative force Bethany Vargas, the dynamic hero spot fuses the rhythm of a run with a powerful soundtrack, highlighting the simple joy of movement and encouraging viewers to unlock their inner athlete.

As the next chapter of Peloton's "Let Yourself Go" brand platform, "Let Yourself Run" evolves the narrative by redefining the running experience. The campaign aims to demonstrate how Peloton transforms every run, walk, or hike into an opportunity to move authentically and find a powerful sense of personal release. The hero film captures what movement feels like for Miley: as she steps onto the Peloton Tread Flex, the world falls away, leaving her lighter, freer, and more herself. Through running, music, and choreography, she finds her rhythm alongside Peloton Instructor Adrian Williams, capturing the unique connection between Instructor and Member that is key to transporting the runner.

"Movement is essential for me, it's something that enhances any performance that I do. When people see me and Peloton, it's something that's very authentic to me, it's a part of my daily practice. I think all of us can really benefit from running, moving, and dancing - for no reason, for no gain but just being in that moment," said Miley.

Buy me one Miley. It will be very "authentic" of you

Edited September 22Sep 22 by Tate

Who do you think paid who - miley for album promo? or pelo for miley?

VMA performance ❌

Coachella 2027 ❌

Super Bowl 2027 ❌

Peloton ad ✅

Miley doesn't owe you people a single thing - tour, promo, shows, superbowl, NONE OF IT. If she doesn't want to follow a traditonal popstar route, it's her right. It's her life. So stop acting so entitled!!!

55 minutes ago, gorgeouss said:

VMA performance ❌

Coachella 2027 ❌

Super Bowl 2027 ❌

Peloton ad ✅

I didn't even clock yet that there's been no VMA announcement, which seemed the most obvious.

I'd say it's so over but did it ever really begin

"Movement is essential for me, it's something that enhances any performance that I do"

This paid ad statement going out the same week after her stating she doesn't really give a **** about performing

Not her running with the worst shoe possible.

Is "Letting Yourself Go" really a good motto for a workout brand campaign?

However, I will be listening to Different Religion, the lost lead single with Miley's Plastic Hearts/Blondie sound.

Everyone say, "thank you Miley!"

https://www.barrons.com/articles/peloton-stock-foldable-treadmill-ai-af4c41f0

teasing super bowl announcement

She can be a huge pop star look at her

The problem is her.... she simply dont want to do anything

She's such a star and the ad was fun but what exactly is going on with this album rollout This and Zane Lowe being her promo spots....ok

Love the 'Hung Up' inspo here

but also PELO is dying... lol