The Game is suing Virgin and UMG over his underwhelming album sales of his 2022 album Drillmatic – Heart vs. Mind, claiming they didn't spend most of the promised advertising budget and that sales of the record suffered for it. The legal complaint was filed by 100 Entertainment, the independent record label run by The Game. 100 Entertainment had an exclusive distribution deal with UMG's Virgin Music Group for Drillmatic, which debuted at No. 12 with 25k units on the Billboard 200 in August 2022 and spent two weeks on the chart. The album had a considerably underwhelming commercial performance, especially given its massive 30-song tracklist, which featured appearances from Kanye West, Big Sean, Drake, and more, with production by the likes of Timbaland, Swizz Beatz, Mike Dean, and Hit-Boy. The lawsuit alleges that the album would have performed better if UMG had put more money into promotion. 100 Entertainment says UMG only spent $179,000 of the promised $500,000 recoupable marketing budget for Drillmatic, skipping key digital opportunities and failing to spend even a single dollar on radio promotion. According to the lawsuit, 100 Entertainment had to put up its own funds to keep the album rollout on schedule. The label says it covered a "substantial portion" of the music video production for the single "Stupid" with Big Sean, and UMG has yet to reimburse these costs. 100 Entertainment is now suing UMG and Virgin for breach of contract. The label is seeking financial damages of at least $500,000 for the album's "diminished commercial performance."x