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Mabel - 'About Last Night' flopped. Why?

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The album was really one of the best pop albums of the year with very good melodies and expensive production. Obviously the album flopped because the singles did, but why did the singles flop?

I really thought the Europeans would eat up let them know and good luck

The imagination outtakes are so good as well.

Animal, shy, love your girl, crying, ughhh so many smashes

The UK GP and completely abandoning pop girls in their second era, name a more iconic duo

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It was a concept album that may have been too ahead of its time I feel. Its concept may have been too risky and advanced for some listeners.

Mabel is boring and lacks any kind of unique selling point. Don't Call Me Up was a massively payola'd hit and she was just coasting on its success afterwards. She started out with a slightly interesting R&B sound but threw it all away to become a generic pop star. People forgot about her between her first and second albums because there was nothing worth waiting around for. The rebrand with the blonde wig wasn't exactly going to get the masses flocking, especially since she can't really sing or dance.

Edited by glitch

didn't listen to this whole album so idk but popping in to say Love Your Girl is one of the best pop songs of the decade and should've gotten its flowers hippo

If Let Them Know was an indicator about the album sound, then there were no chances (love the song, it's a bop, but GP are not here for this kind of sound)

The album is indeed great. I hate Polydor just pushed this Future Nostalgia from temu aesthetic on her

People just didn't want to have fun when it was released. I Love Your Girl released as a single would have changed her career trajectory.

She tried too much have her Future Nostalgia moment but without the range to pull it off

It lacked budget for music videos and the whole era image. But the album is so fun, I absolutely adore it

2 hours ago, Toxic Love said:

The UK GP and completely abandoning pop girls in their second era, name a more iconic duo

IMG_1800.thumb.gif.797e284dccb5b58cd8bb6

To be fair, Mabel low key alienated her fans she had initially made with her R&B sound by going fully dance-pop (and she's got some bops), if she had continued with her initial sound I think things might be different now

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Regardless of the commercial performance of her last project I cannot express how excited I am for Mabel's new single! Every time she drops new music, it's like a full cultural event. Her sound just keeps evolving, and I have this feeling that this next track is going to be next-level. Mabel has that rare combination of charisma, vocal control, and stage presence that reminds me so much of early Beyoncé: polished, powerful, and totally magnetic.

She's not just releasing music; she's creating a whole experience. There's an elegance and edge to everything she does, from the production to the visuals, and it's clear she's in full control of her artistic vision. This new era feels special already.

This single is going to be on repeat for weeks. Let's go, Mabel, you're about to own this moment. If you're like me and want to follow Mabel's music, be sure to follow her on the Instagram social platform. 

3 hours ago, holyground13 said:

It was a concept album that may have been too ahead of its time I feel. Its concept may have been too risky and advanced for some listeners.

No the post explaining what the concept was is funnier bibliahh

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30 minutes ago, YouSmellLikeHospital said:

Good Luck should have smashed

I only ever listen to it for the bridge lol but was surprised at how bad it bombed...like it's clearly a European smash material

Pop stars need a gimmick or a signature sound to sell, she doesn't have either.

I love this album so much.

Unfortunately, she's lost me as a fan after that album.

I want pop from her, not R&B.

And I think that lack of consistency has destroyed both of her pop and R&B fanbases, which is similar to what happened to Doja this era by doing an 80s-inspired record, which I actually think is her best album to date. But I also think Witness is one of Katy's best albums, so maybe I have exotic taste that's not for the masses lmao.

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