What are the weirdest rebrands you have seen acts go through ?

It was just weird when the Chainsmokers went from bro EDM to some kind of pop duo Especially because they were even worse at that

Whatever tf Jojo Siwa is doing

Joni Mitchell creating a blackface caricature that she used for an entire era

Natalia Kills to Teddy Sinclair, now known as Ava Max

Gwen Stefani going from a weeb to a Christian influencer

Nicki Minaj becoming Maga

Ariana's personality and appearance rebrand after the cheating scandal

My god the vocals in that Closer performance...

2 minutes ago, glitch said:

My god the vocals in that Closer performance...

its giving high school talent show

Kanye West going from a talented, respected and acclaimed artist to Hitler reincarnate

Not an act, but probably the most disastrous rebrand of the past 15 years. The CEO and design director were fired/forced out after this.

Kelis becoming a classically trained saucier isn't exactly weird, but definitely worth mentioning.

I think a pretty strange rebrand was Joanne, even tho it did help Gaga kinda cleanse her image after the ARTPOP era. But to me the country felt so random after four eras of electronic pop music. And why choose country for an album that honors your late dead aunt who was an Italian woman. What did she even have to do with country? And to think Mark Ronson and Bloodpop were the production choices for said "country" album too. It was just vague.

3 minutes ago, KatyPrismSpirit said:

I think a pretty strange rebrand was Joanne, even tho it did help Gaga kinda cleanse her image after the ARTPOP era. But to me the country felt so random after four eras of electronic pop music. And why choose country for an album that honors your late dead aunt who was an Italian woman. What did she even have to do with country? And to think Mark Ronson and Bloodpop were the production choices for said "country" album too. It was just vague.

It was marketed as a folk/country inspired album, but most of the album is just pop music. I agree with you though, it was a really weird choice for her.

You could say the same about ARTPOP, which was marketed as a hyper-intellectual avant-garde artistic experiment with grandiose statements and the co-sign of people like Jeff Koons and Marina Avocado, and yet we were given some of the most generic songs of her career and a Real Housewives collab. I say this as a Liddo, this era made absolutely zero sense to anyone including Gaga herself.

Edited January 16Jan 16 by Archetype

addison rae putting on a completely fake artsy persona to attract a gay following and they fell for it hook line and sinker.

Gwen Stefani, from a cool chick next door to conservative grifting trad wife type.

If I can go back in time and told my 2000-2001 self that she would recites bible verses on an app, I would actually laugh, but well....

7 minutes ago, KatyPrismSpirit said:

I think a pretty strange rebrand was Joanne, even tho it did help Gaga kinda cleanse her image after the ARTPOP era. But to me the country felt so random after four eras of electronic pop music. And why choose country for an album that honors your late dead aunt who was an Italian woman. What did she even have to do with country? And to think Mark Ronson and Bloodpop were the production choices for said "country" album too. It was just vague.

I agree so much. I was a fan back then and the country-folk thing seemed very unnatural and forced to me.

She really came off as ashamed of her former image, so now she had to make "deep" music about "deep" subject matters like her aunt. But then there was that documentary on Netflix, and you could tell her whole family had no idea where the aunt thing came from I really saw her in a different light after that.

But to be fair, I sincerely think she scraped the bottom, personally, mentally and career wise, during ARTPOP. She seemed very shocked by the bad reception, and clearly wasn't doing well, so I think she struggled a lot to continue the over-the-top pop star persona she had, and desperately wanted to detour from that.

20 minutes ago, Icarus said:

Ariana's personality and appearance rebrand after the cheating scandal

And it's not lost on me that she tried to change her image because she was trying to be seen and taken seriously as an actress and if she was saw her as white and as proper as possible she wouldn't receive as much criticism and get awarded during awards season but now that she lost all her awards and probably will go back to music, she reverted back to her tan so her ugly white fans and low racial self esteem black stans can scream "blackiana" 😍☁️

28 minutes ago, Archetype said:

Not an act, but probably the most disastrous rebrand of the past 15 years. The CEO and design director were fired/forced out after this.

I had no idea it was the fuking Jaguar CAR BRAND before seeing the logo It's atrocious.

Edited January 16Jan 16 by Soul Grabber

When the people responsible for this swept the Oscars with Everything Everywhere All At Once

HBO Max -> HBO -> HBO Max

There are three that came to my mind when reading the title:

• Miley Cyrus - The Bratz era was definitely unexpected and weird (for good reasons though) and everyone has their own strong opinion about it.

• Lady Gaga - After the Artpop era, she tried to completely change her image and the whole Joanne era and trying to appeal to soccer moms since... it remains a mystery.

• Jojo Siwa - Her recent music, videos, outfits, performances, interviews... and sexual orientation changes too

I don't know if this counts as a "rebrand" or if she just lost her mind. But M.I.A. going from a progressive (?) artist who backed Corbyn in two elections to a QAnon-pilled anti-vaxx Trump supporter.

Edited January 16Jan 16 by Virgos Groove

32 minutes ago, KatyPrismSpirit said:

I think a pretty strange rebrand was Joanne, even tho it did help Gaga kinda cleanse her image after the ARTPOP era. But to me the country felt so random after four eras of electronic pop music. And why choose country for an album that honors your late dead aunt who was an Italian woman. What did she even have to do with country? And to think Mark Ronson and Bloodpop were the production choices for said "country" album too. It was just vague.

Because she's a sell-out?

Gaga has spent the first years of her career shouting to her fans to be their authentic selves, only for her to ditch the costumes and crazy antics for a new image because it was not cutting it no more.

She's just success hungry and not really faithful to her brand.

Karla Homolcabello from bows-wearing Swift stan to coked up Miami hooker.

41 minutes ago, KatyPrismSpirit said:

I think a pretty strange rebrand was Joanne, even tho it did help Gaga kinda cleanse her image after the ARTPOP era. But to me the country felt so random after four eras of electronic pop music. And why choose country for an album that honors your late dead aunt who was an Italian woman. What did she even have to do with country? And to think Mark Ronson and Bloodpop were the production choices for said "country" album too. It was just vague.

She was flopping so jumped on to the country bandwagon, made up a cockaninny story about going to find dead aunt Joanne. and flopped some more. It's nothing deep.