17 minutes ago, Cbreezy said:

I'm torn about the timing of Cecred

 

As someone who loves Beyonce the "artist" first and foremost, it's hard not to feel shortchanged if she REALLY is sticking a pin in the Rennie era and is about to get her Avon lady on (instead of Act 2, 3 etc). 

 

HOWEVER....

 

There's no point in us getting too mad about it. All these girls know that it's vital to establish a brand outside of music. Bey unquestionably makes most of her money via touring, but that is gruellling and I think these girls rightfully want to work smarter not harder. They want to make passive income that makes them coin in their sleep and have established brands that aren't contingent on their popularity and fill a market void. 

 

Rihanna is the best example. She could flop forever more musically  and yet Fenty Beauty will continue to be etched in culture as a THING. My girlfriends literally swear by it in the way people do for MAC, L'Oreal, etc. Like, it's a thing to the point one can almost forget that it's named after her. I'd bet that's what Bey wants for this.

 

THAT SAID...

 

I need the marketing and rollout to be on point. She's going very above board with this, so she may as well go big. The commercial almost exclusively features Black and Brown people, so it's clear who her target demo is. Smart. Go get 'em! Cover Essence as rumored, have a big presence at the Essence festival. Go all out with the sampling there. Have a something at BET Awards, smart celeb gifting, and influencers, and USE SOCIAL MEDIA.

 

If any of y'all care-care, I'd say her main rival in this lane is Tracee Ellis Ross' Pattern Beauty. So, come Feb 20, if she's any kind of serious, the Cedred site better be giving this patternbeauty.com and be instantly or eventually be available in all the big retailers: Walmart, Target, Sally Beauty etc.

 

Imma stop there cus Bey pays ppl to do this ish lol (I'm available to be hired lol), but put simply, it's a relatively easy path to relative success IMO. 

This is kinda what I'm saying, she can't rely on a instagram post to do the marketing for products like this she needs to be OUT THERE talking about how much she loves this, why she did it etc. AND DON'T SEND TINA. 

 

I’m glad we’re getting the hair thingy out of the way. 

Some of you are already panicking and have no clue how she will promote this. CECRED is already on tik tok interacting with fans about the line...that is more than what she even did for her album. Relax and lets see what she has in store.

6 hours ago, Triton said:

Yet she’ll just shoot the first commercial/ad, send out a box to D list celebs like Ice Spice and Skai Jackson then drown in her website with just in a musty link to purchase it, $40 for delivery and no retailers picking it up. 
 

At least Rhianna and Kimberly are properly putting the effort, securing Fenty in Sephora, or having the right celebs like Usher/VS Angels in Skims and a whole team specializing in on the brands. 
 

But now she’s so stubborn it’s probably just her looking at things, Andrew directing the vibes, Mason Poole clicking the camera and Yvette sending out a mass email. Viola! 
 

They should have held the Roc Nation brunch and have the gift bags have the products, maybe at the Oscar party. 

oop clock her.

As much as I'm sure Be has a masterplan I do wish she would release the live album/film at the very least. The full remixes that were used the apple nye mixes would make a great addition too. 

Honestly I just wish she just announced the film on streaming before this or whatever because when she does it's gonna overshadow the hair products

I feel nothing. 

 

46 minutes ago, Opulence said:

Honestly I just wish she just announced the film on streaming before this or whatever because when she does it's gonna overshadow the hair products

Have you considered that may not be happening?

 

2 minutes ago, ShouldersSideways said:

Have you considered that may not be happening?

 

Actually no lol I gave up on Act 2, the visual blah blah but I just never thought about her (or honestly anyone) releasing a movie without it ending up on streaming or some VOD in the future

Her website has KNTY news segment auto playing at the top with a link to buy tickets despite having no showings left worldwide, CECRED below that also auto-playing, and then a pop up form to sign up for updates for RENAISSANCE ACT I that's been there since June 2022. The mixed messaging.

 

3 minutes ago, ShouldersSideways said:

Her website has KNTY news segment auto playing at the top with a link to buy tickets despite having no showings left worldwide, CECRED below that also auto-playing, and then a pop up form to sign up for updates for RENAISSANCE ACT I that's been there since June 2022. The mixed messaging.

 

4 hours ago, QueenBeyoncé said:

So you know Beyoncé’s marketing plan for the haircare line? 

 

 

Of course, not, nor do you. And you know that is not what we were talking about knowing her marketing plan, we were talking about the fact that the hair she’s wearing in public lately does not seem to the standard of someone launching a brand new hair care brand. 
 

We haven’t had the blindly militant and devoted (Swiftie ™️) side of the Beyhive in here for a while, the side that wants us to sit and wait and rate the third song from every album, instead of speculate about what mother could be doing and possibly even have non-positive thoughts and ideas. I forgot how to act and I am so sorry 

8 hours ago, Triton said:

But now she’s so stubborn it’s probably just her looking at things, Andrew directing the vibes, Mason Poole clicking the camera and Yvette sending out a mass email. Viola!

can't wait to look at myself in mirror like this after using ce cred with no visuals, no act ii, and her essence spread being about ce cred only

 

Give it up for Giselle for always missing the mark when a mark is needed! 

19 minutes ago, tachiwaka said:

Of course, not, nor do you. And you know that is not what we were talking about knowing her marketing plan, we were talking about the fact that the hair she’s wearing in public lately does not seem to the standard of someone launching a brand new hair care brand. 
 

We haven’t had the blindly militant and devoted (Swiftie ™️) side of the Beyhive in here for a while, the side that wants us to sit and wait and rate the third song from every album, instead of speculate about what mother could be doing and possibly even have non-positive thoughts and ideas. I forgot how to act and I am so sorry 

chileee you STILL have take care of your hair wearing wigs or not that’s not a hard concept to understand & what successful brand have you launch? Oh okay  

6 hours ago, Lovett said:

You think her wearing wigs, again, some of the time, isn't an ideal image for her selling hair products to black women? Really? 

The fact that you are blinding standing on business here.

 

Girl, if you don’t portray a natural hair and in your face hair care regimes what market are you really appealing to? 

The natural haircare  market and the wig haircare markets are completely different….

4 hours ago, Draper. said:

I’m glad we’re getting the hair thingy out of the way. 

I hate that we have to go through it tho 

1 minute ago, Redporus said:

The fact that you are blinding standing on business here.

 

Girl, if you don’t portray a natural hair and in your face hair care regimes what market are you really appealing to? 

The natural haircare  market and the wig haircare markets are completely different….

Who’s to say it doesn’t cater to both? She literally teased a :10 clip with no further details. What’s the press about?

6 hours ago, Machete said:

This is what people mean when they talk about cupcake Hive.

 

The issue is not the fact that Beyoncé wears wigs. Majority of western black women do and they still need hair care products for the hair under it. The issue is it is idiotic to launch a hair care business and then you, as the face of the brand, not be openly spotted with your natural hair commonly  Literally marketing 101. 

 

And by the way, Bey does not wear wigs “some” of the time. She wears them literally 90% of the time. Absolutely nothing wrong with that, but it is common sense to stray away from that and put your healthy natural hair on full display  when trying to convince consumers to buy hair care products from you.

Took the tea out of my cup, this is why she actually should have gone the route of a wig or wig products line. 

17 minutes ago, Brikenbur said:

Who’s to say it doesn’t cater to both? She literally teased a :10 clip with no further details. What’s the press about?

Let’s find out, the teasers endorsed by Tina prior to the recent IG reel alluded more to natural haircare.

 

Additionally, she would be off to a ROUGH start if it’s wig haircare considering her current white wig is crying for Ce-moisture products.

 

Hmmm maybe reverse marketing?

Edited February 7, 20242 yr by Redporus

my tinfoil lacefront idea is that she officially announced CECRED yesterday because she saw me get potentially great news and had to balance things out. she wants me to be hopeful yet prepare for the worst at the same time

 

5 hours ago, Opulence said:

This is kinda what I'm saying, she can't rely on a instagram post to do the marketing for products like this she needs to be OUT THERE talking about how much she loves this, why she did it etc. AND DON'T SEND TINA. 

That's exactly what I fear. This is not a musical effort, she can't simply rely on her website- geared towards her core fanbase- and Instagram- geared towards her core fanbase and celebrities 😂😂‼️ She has a kink with icing out the GP, whom this product she be for. 

 

The 'luxury brand' esthetic is not going to work here. Maybe, she just needs to put her foot in the water and fail first, because I can see this product lasting 3-5 years, but chile. . .she's literally has Mathew, Tina, Kim Kimble, etc. at her finger tips but is more than likely leaning on Parkwood. 

Mhm.

 

Yeah.