So

the fact abra went #1 on spotify US

Edited April 27Apr 27 by The Witch

1h 17min

We're getting a Steven Klein directed music video later today and yet there's still no announcement or hype

Gaga when the Runway MV finally releases

10 minutes ago, Ricardo1993 said:

We're getting a Steven Klein directed music video later today and yet there's still no announcement or hype

Oh snap, madonna collab confirmed

3 minutes ago, Bicassie said:

Oh snap, madonna collab confirmed

No, thank you

57 mins?

Oh and Bruno saying „no matter what…" in the beginning of runway is very cringe. He sounds wet & compressed.

1 minute ago, Daglazzo said:

Oh and Bruno saying „no matter what…" in the beginning of runway is very cringe. He sounds wet & compressed.

I see him being in it lol

I downloaded the The Devil Wears Prada 2 App just to see the MV

54 minutes ago, SweetOreosOfHeaven said:

I agree with the first part but def. not the second. Abracadabra peaked low but it did well on US. It charted for 20 weeks, her strongest solo dance pop single since Applause. If ROM warranted another MV, Abracadabra did even more. ROM was a #1 but Abracadabra felt like a bigger cultural moment and did more for her brand.

It had more to do with the general difficulty getting post album singles to catch on, how busy she was and how the album was doing with the show's alone. And also the lack of general industry interest in doing music videos nowadays.

I mean, I do think the lack post release singles in the biggest factor, but Interscope is going to want an ROI on an expensive single campaign to warrant investing in other singles to promote the album. It's a lot more complicated than that (because the artist can also veto release of additional singles), but regardless the label probably wanted a higher peak given how much they invested in the video, promo, etc.

Ultimately, I just want more videos lol forget singles, but her legacy should be immortalized visually just as much as through music and tours. I'm a greedy liddo who always wants more

It's almost half of the day and still no update about the music video

4 minutes ago, Teneo said:

I downloaded the The Devil Wears Prada 2 App just to see the MV

Does the app have a PetGa, too?

Gaga doing a livestream at 11:56 pm explaining why they decided last minute to cancel the music video:

"We are overwhelmed by the worldwide response + excitement for GLAMOROUS LIFE are happy to announce it as 2nd single! Don't worry monsters! We are still scheduled to release #Runway AND it will STILL have its own video!"

cue we never hear or see anything Runway ever again

1 minute ago, Teneo said:

"We are overwhelmed by the worldwide response + excitement for GLAMOROUS LIFE are happy to announce it as 2nd single! Don't worry monsters! We are still scheduled to release #Runway AND it will STILL have its own video!"

cue we never hear or see anything Runway ever again

I'd rather have this outcome tbh

3 minutes ago, GGD said:

I'd rather have this outcome tbh

This outcome includes Glamorous Life also not ever getting a video and all of her management leaving her in 2 months plus a jazz album with Tony Bennett in 2027 and a country album in 2028

Just now, Teneo said:

This outcome includes Glamorous Life also not ever getting a video and all of her management leaving her in 2 months plus a jazz album with Tony Bennett in 2027 and a country album in 2028

GL needs an MV!

but the rest Sounds good to me!

7 hours ago, Infernal Paradise said:

I think it's a fun and mindless bop and it's clearly struggled to connect with audiences so far but I really don't mind that it bombed.

My problem lies more with the rollout. Why the 3 week advanced drop with no radio deal? And if the mv was in fact coming today then why no prior announcements? And we got that tea from... UMG Germany newsletter?

Easily the worst single rollout of her career. I didn't think her team could botch it more than HMH but they manage to outdo themselves every time.

To be fair, it's quite obvious they released it because it's in the trailer they released 3 weeks ago, it's the name of the magazine in the movie which they've released copies of, and they've used it at every red carpet and on almost every social media ad since its release. It's a promo single for the movie, that's why it's been released early without much direct promo from Gaga. The movie's team 'released' the song imo, not necessarily Gaga's team.

Gaga's team are likely waiting for the movie to be released, so they can capitalise on the attention with the two solo soundtrack songs and release Requiem at the peak of the GP interest.

4 hours ago, opbranden said:

she ******* wasted this song

RUNWAY MV Announcement in 20 mins

I'm more excited about the possibility of Gaga attending the MET Gala tbqh.

When there is no announcement or anything and they randomly drop the video at 4pm pst.

30 minutes ago, Edonis said:

I mean, I do think the lack post release singles in the biggest factor, but Interscope is going to want an ROI on an expensive single campaign to warrant investing in other singles to promote the album. It's a lot more complicated than that (because the artist can also veto release of additional singles), but regardless the label probably wanted a higher peak given how much they invested in the video, promo, etc.

Ultimately, I just want more videos lol forget singles, but her legacy should be immortalized visually just as much as through music and tours. I'm a greedy liddo who always wants more

I feel like Mastercard funded a lot of Abracadabra and its initial promo. Still, it was a global top 10 for months - Abracadabra, its video, and the cultural reset it ushered in for the Mayhem era more than paid for itself anyway.

I'm sure in Gaga's eyes, the Art of Personal Chaos and the number of performances she's done are the era's visuals. The Dead Dance was paid for by Netflix, and Die With a Smile made the era a monumental success before anything else was released anyway.