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Is Miley using payola/spam?

Featured Replies

2 minutes ago, Freakshowvato said:

radio deals and massive playlisting

This is no longer payola this is just standard marketing today like I don’t get it

  • Replies 46
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Just now, channelbangerz said:

This is no longer payola this is just standard marketing today like I don’t get it

It's termed payola. I do not disagree that payola is standard marketing, back then or today.

i did wonder that when i saw how massively it is smashing on streaming but i have no reciept so idk and i can't accuse her team of anything for now.

it would however be less of a shock if the song was... stronger ? it's cute and her vocals are beautiful but it's just not an incredible song.

Midnight Sky pulling those types of numbers would be less shocking.

47 minutes ago, MarryTheFight said:

It’s obviously payola/spam. Watch how this song performs beyond the first week lmao. But it’s okay. Miley had been a huge flop for 10 years. She needed all the help she could get.

I mean that will be the indicator.

Just now, Alyssa Edwards said:

i did wonder that when i saw how massively it is smashing on streaming but i have no reciept so idk and i can't accuse her team of anything for now.

it would however be less of a shock if the song was... stronger ? it's cute and her vocals are beautiful but it's just not an incredible song.

Midnight Sky pulling those types of numbers would be less shocking.

Exactly 

Just now, Karla Cabello said:

collab with payola + sympathy

Ok Karla Cabello :ahh:

I’m really interested in the album streams. At this point I’m expecting something like SOUR, SOS, or something. Stable above 15M is actually insane and if it doesn’t translate to the album then I’d find it weird 

Edited by Gaia

Nope. She’s just made the right moves. That New Year’s Eve thing and dropping the teasers did wonders for her/thesong

Doesn't seem to be the case, the GP, especially straight girls, really likes songs with this topic (and this one is about a big celebrity, Liam Hemsworth), and the mellow production (GP seems to be into these kind of songs lately, see Midnights) with a catchy melody, which kinda sounds like that Bruno Mars song from yore, are a powerful combination.

Edited by G.U.Y_Del_Rey

What's the deadline for this survey?

 

Will answer this in 2 weeks :gayorkcat3:

 

But it can be both payola & organic, meet in the middle, dance all night :WAP:

Edited by ddddynamite

Nah, social media and no monoculture just means that celebrity relationships are a great springboard for reaching really widely with a topic that can inspire virality. Younger people will follow memes and the trends about it online while older people will be tuned into how it reaches more traditional news.

 

Most recent pop girl hits are a pop girl looking back on an ex.

 

Flowers = Miley with Liam

All Too Well = Taylor with Jake

Drivers License = Olivia with Joshua

Lose You To Love Me = Selena with Justin

thank u, next = Ariana with Mac, Pete, Sean

 

Even Without Me had the narrative of Halsey singing about G-Eazy pushing it to an extent.

Edited by Communion

  • ATRL Moderator

Not every previous era is indicative of the follow up's success.  Miley has name recognition, so many people grew up with her, and the song is simply catching on.  Midnight Sky was great, but it was released during Covid and the era rollout was kind of a mess.

I mean, the song is clearly catching on, but entirely with the help of Columbia's mass market push for it. They're giving it a MASSIVE push on streaming and radio, and clearly it's working. 

 

Would this song have reached the same level of early and immediate success if she hadn't switched labels? HIGHLY unlikely.

34 minutes ago, channelbangerz said:

This is no longer payola this is just standard marketing today like I don’t get it

This :redface:

She’s an A-lister regardless of how her music performs, the song is about another high profile celebrity and the song/music video are quite clever and compelling which gets people interested. On top of that it’s a cute, harmless bop from a young talented female artist who deserves success in a male dominated industry, so I don’t know you would be mad at that?

 

Midnight Sky deserved this success lowkey but I’m happy she gets to have another moment.

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