1 minute ago, p1lotjones said:

I agree, it's a great thing but there's no reason that Key should be having more push than Aespa. His comebacks look more well thought out than NCT too, and despite what stans say, there's no way the creative direction/execution has anything to do with the artists efforts. There's ways that SM can continue to push all their acts without giving less to the ones who should logically be prioritized.

Key is the creative director for his comebacks, thats why his comebacks have more "push" than aespa and nct because he's directly involved in all aspects of the creative process. 

Hyena & Sheep hybrid 

 

Naevi debut might be shelved 

 

Lesserafim, NewJeans, aespa trinity 

If hybe gets to manage sm groups globally, it will actually be a good thing. Sm is outdated af and hybe is the only company who is smart and have resources to cater to global market. 

1 hour ago, Rhythm said:

Seventeen isn’t even a homegrown HYBE group, so getting panties twisted over a statement like that is utterly hilarious. Whatever skill set the group has, they brought with them in the merger.
 

Regardless of that, the way carats try vehemently to overestimate Seventeen’s vocal prowess is wildly astonishing to me. Of their vocal line (DK, Joshua, Jeonghan, Seungkwan), only two are competent enough to do the heavy lifting of the group which is already a weak balance against the number of members. The two J’s are capable in their own right, compared to the others (that aren’t consistent enough in technique to be recognized). But the line as a whole would never be able to measure up well against the most revered BG lines (BTOB, EXO, SHINee, Highlight), nor are any of them remarkable or distinctive enough to stand out individually, either (I’ll give the most credit to DK bc he’s my favorite).

 

 

1 hour ago, MusicFan98 said:

You are more of a SVT stan than anyone else in this thread king, you should know SVT is a well rounded group but they are best at dancing, yeah, some of them can sing but they are like NCT level of vocalists at best, they aren't touching TVXQ, SuJu, SHINee or EXO in the vocals department, it's giving Liz main vocalist propaganda, she ain't all that.

Umm can y’all chill  when did I ever say they were ever on the level of EXO’s vocalists? Of course not every Svt member is a world class vocalist and we all know that, especially not when they have 13 damn members. But what I’m not gonna sit back and tolerate is y’all underestimating them and putting them in the same box as other HYBE groups’ “vocals”, especially DK and Seungkwan  That’s what my original comment was actually about. Joshua and Jeonghan might not be powerhouse vocalists but they can definitely stand on their own in kpop. and let’s not act like there aren’t other capable vocalists like Hoshi and Woozi. Even Dino is better than most so-called “vocalists” in that company lol. 

Lemme just go and watch this video to block out the noise 

 

and Liz is definitely a up there in 4th gen. She just doesn’t have enough chances to show that yet 

Just now, JoanneActII said:

Key is the creative director for his comebacks, thats why his comebacks have more "push" than aespa and nct because he's directly involved in all aspects of the creative process. 

please. just like exo was creative director for obsession, kkb and monster, red velvet for most of their great concepts, etc. people are hired to execute these concepts at a high level. there's no reason why an artist like nct who is selling 2 million albums a pop aren't assigned a competent creative team instead of rehashing the same concept 10 times. key may have input but it takes $$$ and creatives to make it come to life

8 minutes ago, kendoll2001 said:

I nominate Karina as HYBE’s new princess to battle against one Kakao’s Wonyoung 

Not the Dance of Dongsaengs 

Now that we're witnessing this all happening, I think we can all agree that JYJ was absolutely correct in suing SM Entertainment. They were right about LSM and the company culture all along. I remember Uknow/Boa throwing shade at them back in the day for suing. Turns out LSM and SM company culture led to SM's own downfall. Welp 

12 minutes ago, New Edition said:

 

Which SM female idol will have to take these kinds of pics with Bang PD?

Giselle please! It is her time to finally become the princess of aespa 

3 hours ago, Adama said:

The perfect opportunity. We don’t even need excessive promotions. Good playlisting, a radio deal, a mv and a performance at Coachella would be enough 

Right!

give us what we want!

2 hours ago, discreetinside said:

For now. 

 

This. IVE and maybe IU might be the next casualties of Kpop Game of Thrones (Kakao vs Hybe)

 

Sidenote which other groups are under Kakao currently? I can think of Apink, and The Boyz.

 

JYP are kinda save from the Kakao vs Hybe mess for now but we never know what's gonna happen next. JYP being bff with Bang PD due to the past history working together at JYPE and especially appeared on the same pic earlier this year it seems like there's something going on bts between Hybe and JYP as well.

JYPig is safe for now but he better up his game now and manage the groups better because Bang PD is not gonna slow down I fear

This still being talked about...... ok

3 hours ago, Spears_Stan said:

I think is a combination of both, but in the end the producers kinda lean into who they want to debut and push for them

Oh I see thanks

but forget the end, you can already tell by episode 2 who they want to make the group by giving payola to the same people

 

I feel like I know at least 5 of them that will debut and it’s only the 2nd episode. It would be nice if they showcase others. The same people are getting pushed and the same people are in the top 10 of votes

 

its 90+ trainees and they’re only showing the same couple of people

Edited February 10, 20233 yr by Mel.

The collab we’ve been waiting for 

love how they added a bit of the “GOOD BOY” choreo in it as well 

 

 

 

 

It’s crazy how much this list has changed over the years….I wished other kpop ggs also made it other than just BP and TWICE, but since majority of user-base is switching to Spotify and Apple Music, idk if that will ever happen

 

Is it safe to say that 5th gen is starting?

1) 3rd gen is over and 4th gen fully took over

2) NewJeans are smashing on such a global scale (serving BTS and BLACKPINK) with the help of HYBE trying new promotion tacticts (this will lead to other companies copying them)

3) HYBE making a deal with Scooter, purchasing QC and a part of SM

4) Baemon, SMNGG and SMNBG will all be even younger than the current groups and with k-pop going even more global they will have opportunities at debut that other groups didn’t have

 

2 minutes ago, hallucinate said:

Is it safe to say that 5th gen is starting?

1) 3rd gen is over and 4th gen fully took over

2) NewJeans are smashing on such a global scale (serving BTS and BLACKPINK) with the help of HYBE trying new promotion tacticts (this will lead to other companies copying them)

3) HYBE making a deal with Scooter, purchasing QC and a part of SM

4) Baemon, SMNGG and SMNBG will all be even younger than the current groups and with k-pop going even more global they will have opportunities at debut that other groups didn’t have

 

how the hell would 5th gen be starting if 4th gen just finally took over  Serving people thinking 4th gen started in 2018

 

10 minutes ago, hallucinate said:

Is it safe to say that 5th gen is starting?

1) 3rd gen is over and 4th gen fully took over

2) NewJeans are smashing on such a global scale (serving BTS and BLACKPINK) with the help of HYBE trying new promotion tacticts (this will lead to other companies copying them)

3) HYBE making a deal with Scooter, purchasing QC and a part of SM

4) Baemon, SMNGG and SMNBG will all be even younger than the current groups and with k-pop going even more global they will have opportunities at debut that other groups didn’t have

 

If 3rd Gen was 2012-2017, 2018-2023 would makes sense to cap 4th Gen. Definitely by 2024 for a 5th Gen 

 

It’ll be hilarious to have groups like Stray Kids, The Boyz, (G)-Idle be “contemporaries” to Idols born in 2010 debuting next year 

4 minutes ago, Gaia said:

how the hell would 5th gen be starting if 4th gen just finally took over  Serving people thinking 4th gen started in 2018

3rd gen started in 2012 but took over in 2016, 4 years later

4th gen started in 2018 but took over in 2021/22?, 3-4 years later

 

it feels like we are entering a whole new era which is why i said 5th gen might be starting soon

wouldn’t be surprised if SM and YG mediaplay their upcoming groups as a part of the new generation 

Just now, kendoll2001 said:

If 3rd Gen was 2012-2017, 2018-2023 would makes sense to cap 4th Gen. Definitely by 2024 for a 5th Gen 

 

It’ll be hilarious to have groups like Stray Kids, The Boyz, (G)-Idle be “contemporaries” to Idols born in 2010 debuting next year 

yup 2024 makes sense

+ baemon and smngg will be able to count as 5th gen even if they debut a year earlier (the boyz teas)

1 hour ago, Gaia said:

Brand doesn't pay the bills. Everyone can see SM has been struggling since 3rd gen. They had multiple 2nd gen acts making it big and scoring hits with SUJU, SHINee, SNSD, and f(x). But with 3rd generation they only had EXO and RV. Now its 4th gen and all these groups are popping off and their only successful 4th gen group is already struggling 

 

 

SM's inability to let go of their old groups that are making 0 impact or noise is why they have also struggled to debut new groups. They can't manage 20 active groups. 

 

On paper, this all may sound logical, but it’s an insanely narrow way of outlining the landscape back then. SuJu still had a massive fanbase supporting them by the time 3rd gen rolled in, SNSD was still firmly in the top three GGs even in the mid-10’s, and SHINee was a leader in the global scope of K-pop. Their strong, varied roster was the sole reason SM was still largely considered principal in the K-pop landscape at that point, despite the fact that none of their groups were holding the ultimate position of power anymore. People also tend to either underestimate, or even completely gloss over, how massive these three groups (+TVXQ) were in Japan and the kind of revenue they brought in from that forum. Of course, their biggest turnaround was EXO, which took the company to stratospheric heights, so saying that they had a well-known struggle in the 3rd gen is ludicrous, since literally no group period was outselling EXO at the time. Not to mention their soloists were among the most successful of that era, as well (Taeyeon, Kyuhyun, Jonghyun + Taemin).

 

SM’s biggest flaws were management missteps, bad investments, and imbalanced distribution of resources, which can all be compounded into one entity: NCT (also a 3rd gen group, btw). SM only started facing real suffrage when they failed to break even with NCT based on what was invested. Debuting 3 sub-units that all promote independently (a total of five active 3rd gen groups) and only seeing minimal returns is what turned the tide against them. It’s delegation that’s their vice, not numbers.

Edited February 10, 20233 yr by Rhythm

Definitely prefer Hybe over Kakao. I don't expect that much to change at SM tbh. Too much of one style (either SM's or Hybe's) will eat into the other's demos, rather than bolster it. I actually think this could speed up certain comebacks and debuts. SM has money and security to play with now.

 

Also, companies all around the world are consolidating more than ever. This is the new norm. 

Edited February 10, 20233 yr by elevate

58 minutes ago, New Edition said:

Now that we're witnessing this all happening, I think we can all agree that JYJ was absolutely correct in suing SM Entertainment. They were right about LSM and the company culture all along. I remember Uknow/Boa throwing shade at them back in the day for suing. Turns out LSM and SM company culture led to SM's own downfall. Welp 

Some people said SM family is closer than other companies and they respect Lee Soo Man, well it's because those who voiced their opinion against him - suing slave contract, overworking, underpaid, creative freedom... are being blacklisted. He keeps the yes men (Kangta, Boa, Yunho...) closer to him to create good teacher image.

JYJ was right and it changed the industry. The Junsu vs other SM artists fight was a mess but I won't fault Boa or Yunho though. They were recruited as children and were basically taught LSM created their career, they owed it to him and seeing other people in the same boat going against him, they saw it as betrayal. Boa's mother was nasty though, going on TV and shaded JYJ at her old age 

In the grand scheme, Junsu was right and had the gut to take the jab against LSM and other SM sheep artists. According to Jessica book, she and many SNSD members were on JYJ side and are thankful to their lawsuit. Taeyeon gave a thank you note to Junsu and followed Jaejoong on IG around 2015.

13 hours ago, Zack said:

The best thing for them to do is sit tight. Though it will be a rocky ride with the news that LSM is in talks to sell his shares to HYBE now out of spite.

 

If they sued SM, they'd end their careers, plus I'm pretty sure SM contracts have a non-competition term, which means they'd be blocked from promoting on TV etc. if they left.

 

That's sad huh, I'm hopping that if HYBE ends up being the owner of SM things starts to change for good, now YG what's up with them they kinda losing maybe merge with JYP would work 

Oh wow this is absolutely wild

 

Its going to be so interesting watching the effects of this take place… I can’t fully picture what the future is going to look like or what to expect

 

Personally I feel that SM’s output has been on a downward spiral for years at this point and the days of their highs were unfortunately gone, whereas HYBE have fully proven themselves to be the new industry leader, so I am optimistic to see this change take place. Seeing them come together is absurd, but could have amazing results