On 5/17/2026 at 4:00 PM, Forestboy said:

The way I forgot about this already she really fumbled with this.

I just checked the streams and what do you mean almost half of the songs have yet to reach 300k streams in total!? Like, obviously numbers aren't always the greatest metric but this is so sad to see.

1 hour ago, Danai G said:

I just checked the streams and what do you mean almost half of the songs have yet to reach 300k streams in total!? Like, obviously numbers aren't always the greatest metric but this is so sad to see.

I feel like the fans/supporters didn't really like the album plus there wasn't a whole lot of promotion for it. Tbh I think even Loreen forgot that this albums exists. I don't know about all you (the people that read in this thread) but I think this album didn't really hold a candle to Heal or Ride even though I really want to love it. Many of the tracks that leaked last year are more exciting to me than the actual album tracks

On 5/26/2026 at 7:14 PM, Schami66 said:

I feel like the fans/supporters didn't really like the album plus there wasn't a whole lot of promotion for it. Tbh I think even Loreen forgot that this albums exists. I don't know about all you (the people that read in this thread) but I think this album didn't really hold a candle to Heal or Ride even though I really want to love it. Many of the tracks that leaked last year are more exciting to me than the actual album tracks

It felt as those it was an album made for the general public rather than fans. I do think it's a good album but no where near Heal or Ride.

I really hope they take a different approach with the next album and I also want her to stick with Scandi writers and producers.

39 minutes ago, nathanspears said:

It felt as those it was an album made for the general public rather than fans. I do think it's a good album but no where near Heal or Ride.

I really hope they take a different approach with the next album and I also want her to stick with Scandi writers and producers.

I have a feeling, that the next album is very far away. I think it's many, many years in the future.

3 minutes ago, Schami66 said:

I have a feeling, that the next album is very far away. I think it's many, many years in the future.

Who knows to be honest. I think they want another album but it's Loreen, she said in 2018 that she had her third album and look what happened. I wouldn't believe or expect anything until we have an actual announcement.

The best way to describe this album is it is not a loreen album it is an album that loreen put out.

im still playing this album hard, specially at the gym

5 hours ago, nathanspears said:

It felt as those it was an album made for the general public rather than fans. I do think it's a good album but no where near Heal or Ride.

I really hope they take a different approach with the next album and I also want her to stick with Scandi writers and producers.

What I need is better promotion because what the **** happened after the Tattoo/Is It Love era? I know that she changed labels 2 times after Eurovision but her management team is the same. Where are the tv appearances and interviews, radio interviews etc?

15 minutes ago, Danai G said:

What I need is better promotion because what the **** happened after the Tattoo/Is It Love era? I know that she changed labels 2 times after Eurovision but her management team is the same. Where are the tv appearances and interviews, radio interviews etc?

I do have to say I'm shocked at the lack of promo. She was everywhere in 2023. We haven't even had a magazine shoot or anything.

My only guess is that UMG didn't have that much stake in Wildfire due to most of it being recorded before she signed. Maybe the next project will be different idk.

y'all still camping this thread and giving that woman the light of day

y'all are getting played in your faces like that

I've been a fan of her since Euphoria, but it's crazy that she hasn't managed to achieve success outside (even in Sweden) despite the exposure that came with two historic Eurovision victories.

I think it's because she's not particularly relatable or likable (honestly, she can come across as quite annoying at times), and her album was handled very poorly. There was far too much time between her victory and the album's release. I really didn't understand the decisions that were made.

I feel like if Wildfire had been announced shortly after her Eurovision win along with the release of Is It Love, it could've smashed on European charts. What a wasted opportunity. And sadly it seems like her upcoming tour isn't selling well either. I have my tickets already and I'm looking forward to seeing her a third time but I feel like everybody who wanted to see her already has in the past few years. This is her third tour after Eurovision plus loads of festival shows

Read this last page and got depressed

On 6/4/2026 at 7:50 PM, musiclover15 said:

I feel like if Wildfire had been announced shortly after her Eurovision win along with the release of Is It Love, it could've smashed on European charts. What a wasted opportunity. And sadly it seems like her upcoming tour isn't selling well either. I have my tickets already and I'm looking forward to seeing her a third time but I feel like everybody who wanted to see her already has in the past few years. This is her third tour after Eurovision plus loads of festival shows

How did you see that tickets aren't selling? No hate, I'm just curious.

1 hour ago, Danai G said:

How did you see that tickets aren't selling? No hate, I'm just curious.

I'm pretty sure there isn't a single sold out concert so far and she mostly plays in really small venues, around 1500 each. Her London show is in a theatre so the balcony has an actual seating chart and some blocks have barely sold a single ticket.

You'd think a two-time Eurovision winner could at least sell out big theaters to smaller arenas. I'm a huge fan so I wish she released more often and could pull off these grand arena spectacles!

That one arena date in 2023 in Lithuania looked incredible, I really wish we got a pro-shot

Céline Dion cover:

TOUR POSTPONED TO SPRING 2027

how does this woman still have people supporting her, is beyond me

On 6/6/2026 at 12:15 PM, nathanspears said:

That one arena date in 2023 in Lithuania looked incredible, I really wish we got a pro-shot

I was in that concert! I was shocked that it was only one arena in the whole tour and even more surprised that it was almost full! Almost 10k people attented. Then it was really clear, that nothing was happening and she was not holding the audience well, because her 2025 tour had around 3k people attenting and in the upcoming tour Lithuania is not even a stop... How do you fumble from 10k audience to not even stopping at our country anymore?

I wonder what's happening with the postponment of the tour. Even if it's due to low tickect sales - how are they going to improve it in a few months?

But I think something else is happening, because if it was only low tickets sales - she would not be dropping out out of festivals. Please do not tell me it is something with a label AGAIN.

If it was any other artist, I could guess she is in a studio preparing another album (sweetener/TUN type of situation) to release before the tour with the better promotional campaign, but since it's Loreen she is probably just gonna take longer to prepare for the tour/change everything multiple times

Knowing Loreen the custom fingernails she had made for the tour probably weren't ready so she figured she'd just scrap the entire thing.

well at least she is giving us new music remix

43 minutes ago, alexaalto said:

well at least she is giving us new music remix

The should've made the original a single in July, but instead we get this.

On 8/4/2026 at 11:41 AM, DailyPoison said:

I was in that concert! I was shocked that it was only one arena in the whole tour and even more surprised that it was almost full! Almost 10k people attented. Then it was really clear, that nothing was happening and she was not holding the audience well, because her 2025 tour had around 3k people attenting and in the upcoming tour Lithuania is not even a stop... How do you fumble from 10k audience to not even stopping at our country anymore?

I wonder what's happening with the postponment of the tour. Even if it's due to low tickect sales - how are they going to improve it in a few months?

But I think something else is happening, because if it was only low tickets sales - she would not be dropping out out of festivals. Please do not tell me it is something with a label AGAIN.

If it was any other artist, I could guess she is in a studio preparing another album (sweetener/TUN type of situation) to release before the tour with the better promotional campaign, but since it's Loreen she is probably just gonna take longer to prepare for the tour/change everything multiple times

I don't think she dropped out of the festivals and postponed the tour in order to write more music. Knowing Loreen, she would be able to record new music while doing concerts, just like the 2023 tour.

I think that there are various contributing factors to this decision, such as low tickets sales and label issues. I don't want to think about health issues, that would be so sad.

There are no label issues. It was likely just low sales.

1 hour ago, nathanspears said:

There are no label issues. It was likely just low sales.

well if they wanted better sales they should've worked their asses off when she had momentum...like 3.5 years ago??