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Is LG7 release strategy genius?

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I mean… Disease being a cute Halloween track to generate buzz while letting Die With a Smile hit #1 (and add it to the album to increase streams) + releasing the lead in January/February and promote heavily then? 
 

It's evident Disease wasn't suppose to be a big hit… nobody release a lead single before the Xmas freeze. 
 

I believe everything is going as supposed and Interscope/Gaga are genius for this release tactic :duca:

1 minute ago, PopFan said:

I mean… Disease being a cute Halloween track to generate buzz while letting Die With a Smile hit #1 (and add it to the album to increase streams) + releasing the lead in January/February and promote heavily then? 
 

It's evident Disease wasn't suppose to be a big hit… nobody release a lead single before the Xmas freeze. 
 

I believe everything is going as supposed and Interscope/Gaga are genius for this release tactic :duca:

Anti Hero

Easy On Me

 

The list goes on 

s:wan:

Thank you Disease for letting DWAS hit #1. A martyr :clap3:

Edited by dumbsparce

She meant to capitalize on a massive box office success and it really backfired.

Flop with a Smile should not be on the album, please.

 

Finally she gives us good music after 10 years and yet you complain cause it's not an instant hit?

OGHs now creating their own narratives only for other OGHs to clock it pretending it was made by Liddos? You girlies are reaching new lows every day :sistrens:

i hate gays what do you mean christmas freeze, lose you to love me was released 5 years ago same day as disease and debuted at #15 (mind u was released on a thursday with one day of tracking on its belt)

Yes, you always want to release something that flops after a big comeback hit. It's a well known strategy.

Disease IS the lead, no matter how you spin it. It just didnt get the lead single treatment mostly.

 

The song didnt click that much with GP as it did with her fanbase. I personally am obsessed with it. It has Spotify push and a radio deal to keep it afloat. I am not sure about the strategy of not releasing any kind of video, CD or vinyls for physical sales(SL did 50k based on those only, so its a shame), merch, etc etc.

 

Im gonna trust their plan. Maybe they are aware that Christmas freeze is coming soon and will do more to promote second single leading up to the album itself with videos, interviews, performances. DWAS is still smashing and Disease possibly flopping wont hurt her much considering she gets to basically "re-start" the era in January with a new single and more album promo.

 

Doesnt bother me, absolutely love the song and I think the album is gonna be even more experimental

I think Disease was supposed to be related to the new Joker movie....

I feel like she was having second thoughts about releasing a single after Joker flopped. But she already promised it was coming in October and it was too late to go back, so she just unceremoniously dropped it without so much as a video and walked away. 

5 hours ago, KatyPrismSpirit said:

not Disease already being relegated as a "buzz track" 

1569341200-large2.thumb.png.b9cd04ee618e

It's a companion single for the Halloween season 

:suburban:

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