Is it me or does the CECRED launch seems VERY low-key?
There has been like two posts on their Instagram, there is like 3 1-min videos on their Youtube... God forbid Bey' posts a story or a picture (with caption!!!).

I was expecting a beautiful commercial video with beauty shots of the products and everything...

Did I miss something?

Edited February 20, 20242 yr by Tangane

4 minutes ago, Tangane said:

Is it me or does the CECRED launch seems VERY low-key?
There has been like two posts on their Instagram, there is like 3 1-min videos on their Youtube... God forbid Bey' posts a story or a picture (with caption!!!).

I was expecting a beautiful commercial video with beauty shots of the products and everything...

Did I miss something?

It's probably what they want. Ce Noir was low-key too. No commercial, a one Instagram promo videos, and that one product unboxing video. They are probably gauging interest on their website before they do store launches for both products. 

1 minute ago, Tangane said:

Is it me or does the CECRED launch seems VERY low-key?
There has been like two posts on their Instagram, there is like 3 1-min videos on their Youtube... God forbid Bey' posts a story or a picture (with caption!!!).

I was expecting a beautiful commercial video with beauty shots of the products and everything...

Did I miss something?

MTE. 

 

It's one of two things IMO.

 

1) They are waiting until her peak time on IG to go all-out with a flood of posts. Sis legit hasn't shared the Essence covers, pics, or anything about the brand since the joint post. I always imagined it would be spread out between yesterday and today, 

 

OR...

 

2) They are deliberately skewing low-key. Soft launch so to speak and then build from there. 

 

There was a pretty clear back and forth with the Adidas fallout (e.g. slow sales being leaked/publisized and her lil jab on IG when the final collection dropped). I say that to say, I imagine she's hyper-aware of the discourse around her business ventures and could be playing it slow and steady rather than big and splashy. 

 

Scratch the second option, though lol. One doesn't cover Essence and do a full shoot if trying to be low-key. So, I'm fully expecting a something shortly. 

 

Once again, the overlap between Cecred and Act II feels a little much, convoluted, and kinda unnecessary (Cecred really coulda come after). But, at the same time, I wouldn't be surprised if they had data that perhaps showed that her non-music ish sells most when she's most musically active.  

10 minutes ago, simon said:

It's probably what they want. Ce Noir was low-key too. No commercial, a one Instagram promo videos, and that one product unboxing video. They are probably gauging interest on their website before they do store launches for both products. 

I agree. 

Ce Noir for sure felt almost hobby-like. And if it's something she really wants to push, I too agree that they probably are purposefully limiting her promotional push to gauge authentic interest and will use the data to rope in bigger distribution. Or...quietly phase it out. 

 

Cécred has to be a little different. She's kinda gone very frontwards facing with it, done Essence, spilled about funding it herself (thus the need to get a return on investment), there was a seeded segment on the Today show this morning, and more than anything revealed that it's been in the works since 2018. There are tutorials on its already-established YouTube. So, they are definitely doing some of the...things. We'll see.

Edited February 20, 20242 yr by Cbreezy

2 hours ago, PaloSanto said:

I even applied for a credit card just in case

Why am I cackling much more than I should at this?

 

 

The clown emoji.

 

 

@PaloSanto I hope you get approved.

 

  

34 minutes ago, Tangane said:

Is it me or does the CECRED launch seems VERY low-key?
There has been like two posts on their Instagram, there is like 3 1-min videos on their Youtube... God forbid Bey' posts a story or a picture (with caption!!!).

I was expecting a beautiful commercial video with beauty shots of the products and everything...

Did I miss something?

It's barely even 9am in Los Angeles.

6 minutes ago, ShouldersSideways said:

It's barely even 9am in Los Angeles.

We're gearing towards the end of the day in Europe so got my timezones all mixed up. Let's see what happens once I go to sleep.

25 minutes ago, Chris said:

@PaloSanto I hope you get approved.

 

  

thank you

 

My current mindset is: anything for you Beyonce

 

 

That trilogy is gonna put her head to head with Madonna in terms of legacy.. Just saying

4 minutes ago, sillycilla said:

 

For the tracking week starting 3/29, this will change

making history during BHM 👏🏾👏🏾👏🏾

 

 

 

 

 

super happy for her, but country music just isn’t my tea

 

can’t wait for act 3

4 minutes ago, V$. said:

 

 

 

 

this is incredible

She completely reinvented herself and is smashing with it. Frankly mind-blowing what she keeps achieving. I was one of the most fervent supporters of her going country here but I didn't think she could find this kind of success with a country song. Well deserved Bey.

I wonder if shes like "I KNEW this would work" or whether shes as astonished as we are lol

13 minutes ago, Kristie Kuwa said:

I wonder if shes like "I KNEW this would work" or whether shes as astonished as we are lol

i feel like she became more confident after REN success + knowing if she play her cards right (timing, all streaming plats release, etc) she will smash.

looking at the Cecréd drop now and filling up my cart 

I noticed this:
 

Quote

Everything you need for our instant, at-home treatment rinse ritual—at an exclusive value. This online-only kit pairs the Fermented Rice & Rose Protein Ritual with the Ritual Shaking Vessel for a luxurious self-care experience that delivers powerful breakage defense. ($65, $72 value.)

why would they note "online-only kit" if the whole brand is sold exclusively on cecred.com? the copy here makes me think it'll launch in stores for sure (and probably sometime soon).

Edited February 20, 20242 yr by kimberly

I have a new ranking for us sisters: Our proudest moments as fans!

 

Choose between:

 

- #1 female artist of the 00s

- ST drop

- Lemonade/SB performance of Formation

- Beychella

- becoming the most awarded singer in Grammy History

- Repeaking with Country Music 

Just now, Kristie Kuwa said:

I have a new ranking for us sisters: Our proudest moments as fans!

 

Choose between:

 

- #1 female artist of the 00s

- ST drop

- Lemonade/SB performance of Formation

- Beychella

- becoming the most awarded singer in Grammy History

- Repeaking with Country Music 

ST drop

Lemonade/SB

Beychella

#1 female artist of the 00s

Grammys

Country music

 

Mainly the last two are ranked there because by then I'd released she had nothing left to prove. You had to be willfully ignorant not to see her for who she is by the time Renaissance came out.

- ST drop

- Beychella

- Lemonade/SB performance of Formation

- #1 female artist of the 00s

- Repeaking with Country Music

- becoming the most awarded singer in Grammy History