Pop Art Posted August 24, 2019 Share Posted August 24, 2019 So like...was there ever a detailed explanation of why YouTube views fell off so hard recently? I know videos from Latin American artists (and some K-Pop artists) still pull in big numbers, but there's a good number of huge hits that would have brought in 1-2B+ views at this point in their run 2-3 years ago but that are now struggling to get to 500-700M. I keep seeing people say "the algorithm changed" but why would it change so drastically? I feel like this kinda started around last summer, which doesn't seem like a coincidence to me since that's when Billboard lowered YouTube's weight on the Hot 100. Maybe labels stopped investing as much push into YouTube because of that? That would also explain it. ? (Posted this a few weeks ago in the streaming thread, but no one really discussed so I'm opening it up to the general forum. ) Link to comment Share on other sites More sharing options...
getinthezone Posted August 24, 2019 Share Posted August 24, 2019 People listen to Music on other streaming platforms Link to comment Share on other sites More sharing options...
thatsmydemi Posted August 24, 2019 Share Posted August 24, 2019 (edited) Yeah, labels stopped caring about Youtube since Billboard lowered its power and they care more about Spotify/AM now. That's why western artists don't get as many views as they used to get. In other words, payola goes to other streaming services now. Edited August 24, 2019 by thatsmydemi Link to comment Share on other sites More sharing options...
State of Grace. Posted August 24, 2019 Share Posted August 24, 2019 Youtube is basically dying for western artists/English songs tbh. People moved on to Other streaming platforms and even labels and artists themselves are focusing more on Spotify/AM..etc Huge smashes struggle and take ages to reach 800m now, hell even 500m. Take a look at OTR, Sunflower, Shallow, 7 Rings and the rest of this past year’s smash hits. 200m-300m is considered really good for a hit now. Link to comment Share on other sites More sharing options...
Pop Art Posted August 24, 2019 Author Share Posted August 24, 2019 5 minutes ago, getinthezone said: People listen to Music on other streaming platforms I'm sure this is part of it, but it just seemed so...sudden to me. Like it clearly feels like most Western videos dropped hard in views beginning last summer. Why would people suddenly drop YouTube en masse like that? Maybe I'm just an idiot and over exaggerating but it just felt so sudden to me. Link to comment Share on other sites More sharing options...
Kyoto Posted August 24, 2019 Share Posted August 24, 2019 people moved from YouTube to other streaming services. i legit only watch videos of artists that i care for. Link to comment Share on other sites More sharing options...
Judas Bertha Posted August 24, 2019 Share Posted August 24, 2019 1 minute ago, Scarface said: people moved from YouTube to other streaming services. i legit only watch videos of artists that i care for. Link to comment Share on other sites More sharing options...
Pop Art Posted August 24, 2019 Author Share Posted August 24, 2019 4 minutes ago, State of Grace. said: Youtube is basically dying for western artists/English songs tbh. People moved on to Other streaming platforms and even labels and artists themselves are focusing more on Spotify/AM..etc Huge smashes struggle and take ages to reach 800m now, hell even 500m. Take a look at OTR, Sunflower, Shallow, 7 Rings and the rest of this past year’s smash hits. 200m-300m is considered really good for a hit now. This is exactly what I'm talking about! But why did it happen all of a sudden? I feel like YouTube was still dominating streaming until around last summer when it's power (with most Western videos at least) suddenly dropped like a rock, which has always been so odd to me. If labels really did just start focusing more on Spotify/Apple Music, was like every huge video payola'd or something before? I know we throw that word around way too much on here but jeez this kinda smells like that a lil. Link to comment Share on other sites More sharing options...
Aquamarine Posted August 24, 2019 Share Posted August 24, 2019 Spotify is bigger right now so labels are investing in that, but why did Billboard lower YouTube's weight on the Hot 100 in the first place? Link to comment Share on other sites More sharing options...
tiagol88 Posted August 24, 2019 Share Posted August 24, 2019 Payola moved from youtube to other streaming plaforms. Katy did some shady stuff with her Bon Appetit video a few months ago (remember when it was the 2nd or 3rd most watched for a day in 2019?) but overall, record companies aren't really into youtube as much right now. Link to comment Share on other sites More sharing options...
Ryuuchan_X Posted August 24, 2019 Share Posted August 24, 2019 YouTube is dying. It’s honestly what google deserves for being evil and greedy. Link to comment Share on other sites More sharing options...
Virgos Groove Posted August 24, 2019 Share Posted August 24, 2019 14 minutes ago, getinthezone said: People listen to Music on other streaming platforms . Link to comment Share on other sites More sharing options...
BadX Posted August 24, 2019 Share Posted August 24, 2019 YouTube content creators are dying and so are its viewers collectively, YouTube is cooling down as a spot for visual content while Twitter, Instagram and especially Tik Tok are taking off in the same department. It has kind of stopped generating viral content because other social platforms prefer users to stay on those platforms with their own in-app video content. And yes, that Billboard ratio changed labels’ preferences on pushing artists on it, instead they could maximize the results by pushing on Spotify/AM to ensure the better placement. Link to comment Share on other sites More sharing options...
Red Velvet Posted August 24, 2019 Share Posted August 24, 2019 A lot of people streamed videos multiple times to stream music, but now they can just use Spotify/AM instead. Link to comment Share on other sites More sharing options...
Watson! Posted August 24, 2019 Share Posted August 24, 2019 10 minutes ago, tiagol88 said: Payola moved from youtube to other streaming plaforms. Katy did some shady stuff with her Bon Appetit video a few months ago (remember when it was the 2nd or 3rd most watched for a day in 2019?) but overall, record companies aren't really into youtube as much right now. It was recommended after me and it got some views. It still gets a lot of views. There are some artist that did not give up making interesting videos. Link to comment Share on other sites More sharing options...
Chemical X. Posted August 24, 2019 Share Posted August 24, 2019 14 minutes ago, E r o s said: This is exactly what I'm talking about! But why did it happen all of a sudden? I feel like YouTube was still dominating streaming until around last summer when it's power (with most Western videos at least) suddenly dropped like a rock, which has always been so odd to me. If labels really did just start focusing more on Spotify/Apple Music, was like every huge video payola'd or something before? I know we throw that word around way too much on here but jeez this kinda smells like that a lil. I don’t think it was sudden tbh. Views have been slowing down for the last few years... they might’ve nose-dived last year but it started in 2017 imo. Link to comment Share on other sites More sharing options...
tiagol88 Posted August 24, 2019 Share Posted August 24, 2019 2 minutes ago, Watson! said: It was recommended after me and it got some views. It still gets a lot of views. There are some artist that did not give up making interesting videos. interesting videos don't equal great views. Link to comment Share on other sites More sharing options...
Pop Art Posted August 25, 2019 Author Share Posted August 25, 2019 1 minute ago, Chemical X. said: I don’t think it was sudden tbh. Views have been slowing down for the last few years... they might’ve nose-dived last year but it started in 2017 imo. That's true...I guess I'm just shocked at how quickly they've fallen off with no one really questioning it on here. When iTunes started dying, there were at least a few threads a day about its loss of relevance (still are occasionally), but barely any talk of this from what I've seen. Link to comment Share on other sites More sharing options...
Cesar Posted August 25, 2019 Share Posted August 25, 2019 39 minutes ago, Scarface said: people moved from YouTube to other streaming services. i legit only watch videos of artists that i care for. This, everyone has a Spotify / AM subscription now a days in English countries so we don’t use it to listen to music Link to comment Share on other sites More sharing options...
Chemical X. Posted August 25, 2019 Share Posted August 25, 2019 19 minutes ago, E r o s said: That's true...I guess I'm just shocked at how quickly they've fallen off with no one really questioning it on here. When iTunes started dying, there were at least a few threads a day about its loss of relevance (still are occasionally), but barely any talk of this from what I've seen. That’s true but people wanted to use iTunes receipts to brag about their faves. Maybe youtube wasn’t a good enough receipt for ATRL to care about or rather, it affected all western artists equally so no one had bragging rights anymore Link to comment Share on other sites More sharing options...
Cesar Posted August 25, 2019 Share Posted August 25, 2019 29 minutes ago, BadX said: YouTube content creators are dying and so are its viewers collectively, YouTube is cooling down as a spot for visual content while Twitter, Instagram and especially Tik Tok are taking off in the same department. It has kind of stopped generating viral content because other social platforms prefer users to stay on those platforms with their own in-app video content. And yes, that Billboard ratio changed labels’ preferences on pushing artists on it, instead they could maximize the results by pushing on Spotify/AM to ensure the better placement. That’s not true at all. Major youtube creators are get collecting 3M-6M Jenna Marbles, Emma, Dolan Twins etc. even the ones that are cancelled like James Charles. The West are just using youtube for the content creators rather than listening to music on there. Link to comment Share on other sites More sharing options...
BadX Posted August 25, 2019 Share Posted August 25, 2019 1 minute ago, Caesar said: That’s not true at all. Major youtube creators are get collecting 3M-6M Jenna Marbles, Emma, Dolan Twins etc. even the ones that are cancelled like James Charles. The West are just using youtube for the content creators rather than listening to music on there. they are the ones who are left, but take a look at the bigger picture, there have been droves of YouTube vloggers stopped being active Link to comment Share on other sites More sharing options...
Eternium Posted August 25, 2019 Share Posted August 25, 2019 10 minutes ago, Caesar said: That’s not true at all. Major youtube creators are get collecting 3M-6M Jenna Marbles, Emma, Dolan Twins etc. even the ones that are cancelled like James Charles. The West are just using youtube for the content creators rather than listening to music on there. They’re still Z-listers at best and out of the only two that are known (Jenna Marbles and James Charles), only one is known because they did YouTube. Americans only know James Charles because he shows up at every event and then he got exposed very publicly. OT: FaceBook video, Vimeo, Vlive, Instagram video, Twitter video, Twitch, etc. are all cutting in to their market and breaking up the monopoly. Plus, Spotify and AM are much, much better for just listening to music. Link to comment Share on other sites More sharing options...
Bloodflowers. Posted August 25, 2019 Share Posted August 25, 2019 It's sad especially when artists delivered great latest videps such as Lana, Halsey, 5Sos and Mark Ronson/Miley colab Link to comment Share on other sites More sharing options...
West Coast Posted August 25, 2019 Share Posted August 25, 2019 Majority of western music videos are boring with no reply value Link to comment Share on other sites More sharing options...
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