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Beyonce the best artist-turned-exec?

Featured Replies

The Chloe “not afraid to release” thread inspired this one.  
 

It’s no secret that artist-turned-execs/label owners are HORRIBLE at making an environment where their own artists succeed (Diddy, Missy, Pharrell, Timbaland, etc).  <— there’s at least almost one artist horror story from each of these people :skull: 

 

Diddy = countless artists

Missy = Nicole Wray, Tweet 

Pharrell = Kelis

Timbaland = Tink

 

:rip: 

 

But Beyonce has crafted a wonderful environment for Chloe and Halle to just EXPERIMENT and not have to worry about sales or charting.  :clap3: it’s about the long term investment + artistry, and I think it’ll pay off in the end.

 

Is she the best artist-turned-exec/label owner?  Any others? 


 

Spoiler

Actually, maybe Babyface (LaFace) or Lil Wayne (Young Money), but let’s give Beyonce her flowers anyway :eli:

Edited by professor2000

53 minutes ago, professor2000 said:

The Chloe “not afraid to release” thread inspired this one.  
 

It’s no secret that artist-turned-execs/label owners are HORRIBLE at making an environment where their own artists succeed (Diddy, Missy, Pharrell, Timbaland, etc).  <— there’s at least almost one artist horror story from each of these people :skull: 

 

Diddy = countless artists

Missy = Nicole Wray, Tweet 

Pharrell = Kelis

Timbaland = Tink

 

:rip: 

 

But Beyonce has crafted a wonderful environment for Chloe and Halle to just EXPERIMENT and not have to worry about sales or charting.  :clap3: it’s about the long term investment + artistry, and I think it’ll pay off in the end.

 

Is she the best artist-turned-exec/label owner?  Any others? 


 

  Hide contents

Actually, maybe Babyface (LaFace) or Lil Wayne (Young Money), but let’s give Beyonce her flowers anyway :eli:

not you completely ignoring her husband and how he basically is the reason rihanna broke thru after 2 flop eras :rip:

 

anyway yes. we love her attention to detail

Edited by yonsé

3 minutes ago, yonsé said:

her husband and how he basically is the reason rihanna broke thru after 2 flop eras

Jay Z is not the reason Rihanna broke through with GGGB. And other than Rihanna having a platinum and gold album by GGGB and a number one and three more top tens to boot (which Halle and Chloe haven't even come close to have, neither as a group or individually), Jay Z was the label head and should have been responsible for more success and promoting Rihanna more before GGGB and so again, he didn't do that much.

Well she did give Chloe and Halle a chance to make their own niche.

She needs to churn out more acts before we really know. 

I’m getting the impression that Parkwood could great later on. 

20 minutes ago, yonsé said:

not you completely ignoring her husband and how he basically is the reason rihanna broke thru after 2 flop eras :rip:

 

anyway yes. we love her attention to detail

Um didn't Rih's team have to fight for her to secure her biggest hit at the time all while Rihanna was funding her own career? Also stat for stat Rihanna's first two albums outperform both Chloe x Halle combined and individually so you can keep the shade. 

Here are the 4 I can think of currently:

 

- In terms of creating "stars from scratch", Parkwood is the current epitome of a sound label home. Both CxH are everywhere: film, TV, group music, solo music, awards shows, marquee endorsements, sync placements, writing for others, podcasts. This is what the current male artists turned execs are missing: After signing their record deal, Both C & H seemingly went through artist development, Beyoncé's notes on their music, interview training, choreography, and have their own style teams.... thus their freedom + artistic growth has been staggering.

Spoiler

- Sophie Beem supposedly left for College after completing her 3-year development deal (which sent her to major US writing camps in Nashville, NYC, and LA to record music, release an EP, learn stage performance techniques, and open for Charlie Puth's Tour & FWT). Did a deep dive a year or two ago and found her on 3/4 podcasts explaining the whole situation. There are more podcasts out there, FYI.. but this is the only one I could find today. I could see her coming back to the label. DM me if you need more)

(

 

 

- Ingrid Burley also signed a development deal, and has been writing songs after her debut EP dropped, signing a deal w/ Sony ATV + participating in recent writing camps for Mary J. Blige & Alicia Keys. She wrote "Love Drought" and "Shining" for B, so I can't wait to see what's next. I would love to see her work w/ Kehlani, Stormzy, Megan Thee Stallion, and Dej Loaf. 

 

 

- In terms of signing "potential stars IN MUSIC", I would go w/ Diddy back in the day, and Jay-Z in the current millennium: Jay-Z × Def Jam (signing Rihanna & Ne-Yo, the label pushing Kanye West) or Jay-Z × Roc Nation (J. Cole, Vic Mensa, Jaden/WILLOW & Rita Ora).

 

Unfortunately, no real artist development took place here. I see the freedom, and maybe a little interview training + endorsements, but sans Kanye, the artistic growth (only Rih & Cole) seemingly came from marketplace competition and not entirely intrinsically. WILLOW is a major-label unicorn at the moment. She came in with her own sound, and has simply modified her song structures/added hooks.

 

- Another modern one is YE (John Legend, Big Sean, Kid Cudi), but the way he has thrown Teyana Taylor, Sheck Wes, 070 Shake, and Desiigner aside when the time came to literally A&R and develop them further as artists says a lot. Eliminated.

 

- Another big name is Drake (PND, DVSN, Majid Jordan, Baka Not Nice, almost The Weeknd, etc), but he uses their submitted work as a writing camp for his projects.... eliminated. So glad The Weeknd got out. 

28 minutes ago, yonsé said:

not you completely ignoring her husband and how he basically is the reason rihanna broke thru after 2 flop eras :rip:

Girl, you guys need to let this narrative go. 1. Jay Z’s co-sign came AFTER Rihanna had already had 4 top 10s and a number 1 song.


2. even after the co-sign, Rihanna had to fight for her music, despite the massive success of GGGB (The number one selling album of 2007 btw), Def jam STILL didn’t believe in her. She’s the reason Disturbia was released as a single because she believed in the song when no one else didn’t. She had to use endorsement money to fund the video for it. 
 

3. Jay did the same thing with Kanye in which he co-signed after he got hot. The only artist he really pushed was Tierra Mari and look how that turned out. 
 

OT: No. Lil Wayne, Kanye, J. Cole. Basically a lot of these rappers are very good at curating talent. Beyoncé is doing a very fine job so far as chloe x Halle are booked and busy between music, film and TV but their success is very minor in comparison to G.O.O.D music, Dreamville or Young Money. At least so far. 

Until Parwood has an Alanis Morrissette level success, it’s still Madonna

I think Beyoncé definitely is one of the best. It's clear she values the artistry of her signed artists, not the monetary value they may bring her, and that adds up to be what clearly has been a very fruitful output for Chloe x Halle whose last project is really one of the best of the 2020s, filled with amazing performances and perfect videos. Not many artists can boast such support and what seems like creative freedom, and for that, an artist-turned-exec like Beyoncé who in her own career is more focused on quality than quantity, she is top tier.

It's kind of odd that people are coming for Chloe x Halle's numbers because someone called Rihanna's first two albums "flops" (which is very commonly misused on ATRL for an era that wasn't a mega-hit) when the whole point is that Chloe x Halle DON'T have good numbers and are still signed, respected and given creative freedom from their label.

 

If someone like Rihanna didn't have full creative freedom even after her success, imagine if she had Chloe x Halle numbers. Chloe x Halle are still signed, individually and as a group, to Parkwood, seem to be happy and have creative freedom and that says a lot.

 

Edited by swissman

16 minutes ago, RihFenty20 said:

The only artist he really pushed was Tierra Mari and look how that turned out. 

And he couldn't even take a chance on her after it didn't work out the first time and dropped the poor girl on her prom day or birthday? He's a terrible manager and the way artists sign in and out of Roc Nation with the quickness they do says all. That myth that Jay Z is some great manager who had anything to do with Rih's success should be dead by now.

I would hesitate to call someone who fraudulently inflates their numbers a good exec. Guess we’ll see if she learned her lesson.

1 minute ago, swissman said:

It's kind of odd that people are coming for Chloe x Halle's numbers because someone called Rihanna's first two albums "flops" (which is very commonly misused on ATRL for an era that wasn't a mega-hit) when the whole point is that Chloe x Halle DON'T have good numbers and are still signed, respected and given creative freedom from their label.

 

If someone like Rihanna didn't have full creative freedom even after her success, imagine if she had Chloe x Halle numbers. Chloe x Halle are still signed, individually and as a group, to Parkwood, seem to be happy and have creative freedom and that says a lot.

 

I don't think that's the issue. And I agree that Bey is a wonderful exec in that she does take chances with her artists and their growth and journey, Jay Z does not and is not a good exec at all. I don't think anyone is trying to discredit Chloe or Halle, they're both talented and beautiful young women and they have a lot more to offer so even if they're not doing very well commercially, it's no big deal. But the positioning that MOTS (which sold as much as it did as well as spawning a #2 hit blocked by the biggest song of the 00s despite the era receiving little to no promo) or hell AGLM (which has sold over 6M units worldwide and had a #1 single and two more top ten singles) as flops is dumb and it's even dumber to attribute Rihanna's breakthrough to Jay Z. That's what's been corrected. Hell Jay Z didn't even think Rih should release Pon de Replay, that's how terrible he is as a manager :rip:

A large part Rihanna's success came from her hard work, taking chances for herself even when going against her label (Jay Z and co.) and literally funding her own music projects from her own pockets that would go so far as to contributing to her later bankruptcy. So of course anyone that knows what really happened is going to be offended by the inaccuracies.

1 minute ago, lonnie said:

I don't think that's the issue. And I agree that Bey is a wonderful exec in that she does take chances with her artists and their growth and journey, Jay Z does not and is not a good exec at all. I don't think anyone is trying to discredit Chloe or Halle, they're both talented and beautiful young women and they have a lot more to offer so even if they're not doing very well commercially, it's no big deal. But the positioning that MOTS (which sold as much as it did as well as spawning a #2 hit blocked by the biggest song of the 00s despite the era receiving little to no promo) or hell AGLM (which has sold over 6M units worldwide and had a #1 single and two more top ten singles) as flops is dumb and it's even dumber to attribute Rihanna's breakthrough to Jay Z. That's what's been corrected. Hell Jay Z didn't even think Rih should release Pon de Replay, that's how terrible he is as a manager :rip:

A large part Rihanna's success came from her hard work, taking chances for herself even when going against her label (Jay Z and co.) and literally funding her own music projects from her own pockets that would go so far as to contributing to her later bankruptcy. So of course anyone that knows what really happened is going to be offended by the inaccuracies.

I get that... I'm not bothered by correcting inaccuracies, I encourage that!! but I just thought it's odd to compare Rihanna's success to Chloe x Halle's in the context of all this, when their lack of success is largely the point being made by the OP and I guess referenced by the quoted comment that has produced this response.

 

I agree that it's not as if Jay-Z weathered the storm of Rihanna "flopping". She was one of Def Jam's biggest artists even from the start. At the same time, I think even the Navy has used verbiage that implies her first two eras were her "flop eras" which I don't necessarily think is meant in earnest, but compares them to the success that followed, and also I guess understanding that during those eras, as popular as her music may have been, it didn't necessarily make her a household name. [I know it's different coming from non-Navy though, for sure].

 

And this is why Beyoncé is a good exec, for as much as Chloe x Halle are NOT a household name, they both do have name/face recognition that goes far above what their stats are in music. She keeps them booked and busy and they both feel like stars FAR bigger than what they've achieved commercially. Like, them being at the Met Gala together is just one great example of their impact relative to their commercial success.

26 minutes ago, swissman said:

I get that... I'm not bothered by correcting inaccuracies, I encourage that!! but I just thought it's odd to compare Rihanna's success to Chloe x Halle's in the context of all this, when their lack of success is largely the point being made by the OP and I guess referenced by the quoted comment that has produced this response.

 

I agree that it's not as if Jay-Z weathered the storm of Rihanna "flopping". She was one of Def Jam's biggest artists even from the start. At the same time, I think even the Navy has used verbiage that implies her first two eras were her "flop eras" which I don't necessarily think is meant in earnest, but compares them to the success that followed, and also I guess understanding that during those eras, as popular as her music may have been, it didn't necessarily make her a household name. [I know it's different coming from non-Navy though, for sure].

 

And this is why Beyoncé is a good exec, for as much as Chloe x Halle are NOT a household name, they both do have name/face recognition that goes far above what their stats are in music. She keeps them booked and busy and they both feel like stars FAR bigger than what they've achieved commercially. Like, them being at the Met Gala together is just one great example of their impact relative to their commercial success.

You are right, the navy does jokingly refer to the first two albums as mixtapes. But those eras were instrumental in Rihanna's career because without those sales and hits despite the lack of promo and investment compared to her label mates, Rihanna too would have been dropped like Teairra Marie. Without AGLM and MOTS there is no GGGB or Rihanna as we know her today. She came from an era where an artist had one mistep or the label didn't feel enough return was made for their investment and they were done. The comparisons to Halle and Chloe I think are just to show that the eras weren't "flops". And while Rihanna wasn't a household name nor catapulted to international superstardom with those eras, she was the biggest radio artist and Billboard's Top Female Artist of 2006. All that being discredited, and non-jokingly in this context, as a flop was bound to get checked.

 

And again I agree with you because in contrast Beyoncé is doing right by her artists, providing them with the platforms and opportunities she's giving them despite commercial success not being that great. Because that was almost unheard of 17 or 15 years ago. Chloe and Halle don't have to pay for their own videos or fight to have songs on their albums. Hell Do It was promoted more times than the entire AGLM and MOTS eras combined, and so again that makes their label situation a lot better than Rihanna's, and Beyoncé a much better exec than her husband.

Edited by lonnie

  • Author
3 hours ago, Archetype said:

Did you forget her husband and Roc Nation? 

Roc Nation don’t have a great reputation with their artists though lol.  Referring to the label, not management. 
 

J Cole and who else? 

 

For some reason I don’t get the impression Jay Z had a personal hand in developing J Cole.  But I could be wrong.  

  • Author

I forgot to mention this, but I also like that Beyonce doesn’t have to be “the face” for her artists either.  
 

She lets them shine, but cultivate them behind the scenes.  

  • Author
2 hours ago, RihFenty20 said:

Girl, you guys need to let this narrative go. 1. Jay Z’s co-sign came AFTER Rihanna had already had 4 top 10s and a number 1 song.


2. even after the co-sign, Rihanna had to fight for her music, despite the massive success of GGGB (The number one selling album of 2007 btw), Def jam STILL didn’t believe in her. She’s the reason Disturbia was released as a single because she believed in the song when no one else didn’t. She had to use endorsement money to fund the video for it. 
 

3. Jay did the same thing with Kanye in which he co-signed after he got hot. The only artist he really pushed was Tierra Mari and look how that turned out. 
 

OT: No. Lil Wayne, Kanye, J. Cole. Basically a lot of these rappers are very good at curating talent. Beyoncé is doing a very fine job so far as chloe x Halle are booked and busy between music, film and TV but their success is very minor in comparison to G.O.O.D music, Dreamville or Young Money. At least so far. 

Oh yeah, that’s true…I forgot about G.O.O.D. Music.  
 

I do think though that it’s interesting Beyonce doesn’t need to be “front and center” with her artists though.  In all of those situations, the artist-turned-exec was pretty much hardcore pushing those artists with their own celebrity. 
 

Thats one reason why I think Chloe can escape the Beyonce comparisons, because she has the freedom to develop her own celebrity.  
 

 

Edited by professor2000

yuh. she’s not a businesswoman, she’s a BUSINESS, WOMAN. :jonny5:

lmfaoooo the mess i started :eli:

 

the navy need sumn to fight about so bad

 

i get it gworls, it's been hard for us without music too

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