Not surprising at all...... her promo run feels all over the place. The rollout lacks structure, and honestly, there were barely any live performances (and some wouldn't even be online if that one fan page hadn't uploaded them) Yes, she's doing interviews, but most of them don't even focus on the music fr; they wander off into side topics that don't help build excitement for the project. It's almost like the campaign doesn't have a clear direction ..... no standout performances, no viral moments, and no consistent narrative to keep fans engaged. For an album era, you'd expect a couple big stage performances, a strong visual rollout, or a signature interview moment that ties everything together, but it just feels scattered. 

 

That said, with a team of only 3–4 people, it makes sense why things feel scattered. A small team can only do so much, and it shows in how limited and uneven the promo looks. Sorry, she is just not the type of artist to go independent....

Edited September 3, 20251 yr by KING ACE

2 hours ago, Attitude said:

I think she's hard to work with tbh. Probably why the Republic partnership fell through. 

When was it announced that the partnership ended?

The album isn't that bad. Even the EP tracks have grown on me a bit.

 

BRB 

1 hour ago, _jays_ said:

When was it announced that the partnership ended?

It was never announced, She unfollowed them after the "Da Girls" single announcement. And Republic/Uptown anymore were not listed as distributors anymore. 

Edited September 3, 20251 yr by KING ACE

Ciara gives me stubborn teas. I don't think she likes being told what to do. And that's understandable because some of these labels do be on bull but….. idk maybe she should listen a lor bit 

1 hour ago, DudeLuv said:

Ciara gives me stubborn teas. I don't think she likes being told what to do. And that's understandable because some of these labels do be on bull but….. idk maybe she should listen a lor bit 

I guess because she happened to be right that one time with "Level Up" (which honestly felt like a lightning-in-a-bottle moment......I can see why they initially rejected it), she now acts like no one can tell her what to do… or she just surrounds herself with yes-people.

14 hours ago, KING ACE said:

I guess because she happened to be right that one time with "Level Up" (which honestly felt like a lightning-in-a-bottle moment......I can see why they initially rejected it), she now acts like no one can tell her what to do… or she just surrounds herself with yes-people.

It's sad Level Up was her first song independently cause she didn't know no better. A song going 3x platinum that never got sent to radio is rare…. 

But even then How We Roll almost cracked the Hot 100 months after release… all she needed was a few performances and she had no care in the world. 

Fast forward album selling under 7k copies with top tier promo nnnnnnn

On 9/3/2025 at 4:21 AM, CristianGarcia said:

Cici missed the whole Top 200 lol Even Teyana Taylor came in at #67. This is evident that even with promo and everyone knowing the album was out people are actively choosing not to care.… but she brought it upon herself. 

 

 
 

She stopped making good music, that's the problem and it's the main reason why people moved on from her.

 

 

22 hours ago, KING ACE said:

I guess because she happened to be right that one time with "Level Up" (which honestly felt like a lightning-in-a-bottle moment......I can see why they initially rejected it), she now acts like no one can tell her what to do… or she just surrounds herself with yes-people.

She keeps bringing up Level Up, but that's kind of all she has to show after going independent.

 

She's definitely not the type of artist to go independent. She doesn't produce her own music, only does light songwriting so she has to rely on others to bring songs to her. She needs a machine behind her. 

 

I wonder how much money she lost on this project. I doubt she's getting any ROI. 

19 minutes ago, Attitude said:

I wonder how much money she lost on this project. I doubt she's getting any ROI. 

She spent money over a 6 year period so... 

I didnt count but didnt she tweet CICI album crossed over 106k sales and over 300million streams ww?

1 hour ago, Attitude said:

I wonder how much money she lost on this project. I doubt she's getting any ROI. 

You know that shes not broke and just finished touring right?

11 minutes ago, SchmoodRing said:

You know that shes not broke and just finished touring right?

Huh? I never said she was?

 

Since she's funding this project herself I doubt she's making a lot of what she puts in back. These music videos have to be at least 100k each.

20 hours ago, CristianGarcia said:

It's sad Level Up was her first song independently cause she didn't know no better. A song going 3x platinum that never got sent to radio is rare…. 

But even then How We Roll almost cracked the Hot 100 months after release… all she needed was a few performances and she had no care in the world. 

Fast forward album selling under 7k copies with top tier promo nnnnnnn

I was tired of hearing how "Level Up" is the 'gift that keeps on giving', because basing the need to have creative control on a miracle single, that only topped the Digital Songs chart is cringe. It's because of the fans and the LU challenge that the songs lived past her usual 'drop & disappear' act. 

And let's be honest, LU is a weak single, based on the lyrical content. The excutives at Warner didn't take the song seriously. That "Yummy all in yo tummy" line. . . 

 

3 minutes ago, TizTiz said:

I was tired of hearing how "Level Up" is the 'gift that keeps on giving', because basing the need to have creative control on a miracle single, that only topped the Digital Songs chart is cringe. It's because of the fans and the LU challenge that the songs lived past her usual 'drop & disappear' act. 

And let's be honest, LU is a weak single, based on the lyrical content. The excutives at Warner didn't take the song seriously. That "Yummy all in yo tummy" line. . . 

 

Loveeee level up....but that line still bothers me! It's like in ecstacy I hate the punani line, just awful.

I feel like she might have something with Dance With Me and Low. They just need something to give them a moment. It's a shame there isn't a radio or playlist push. 
 

Not sure how relevant Urban AC radio is anymore, but LMOL feels like it would have ate on there.

 

It really is a solid album. Genuinely feels like an album and less like a playlist which is what I was worried about at first. 

3 hours ago, FantasyRide said:

I feel like she might have something with Dance With Me and Low. They just need something to give them a moment. It's a shame there isn't a radio or playlist push. 
 

Not sure how relevant Urban AC radio is anymore, but LMOL feels like it would have ate on there.

 

It really is a solid album. Genuinely feels like an album and less like a playlist which is what I was worried about at first. 

Yup, the songs need an actual proper push........radio play, strong playlisting, and a couple LIVE, professionally recorded performances that showcase her as an artist. Relying solely on the quick "make a challenge for the song" approach is dumb and lazy marketing and doesn't build longevity. Without the right strategy, these tracks will end up with the same forgettable fate as her previous underperforming singles. She has to show she believes in the music enough to invest in it, or no one else will.

Edited September 5, 20251 yr by KING ACE

shes #48 on rnb x playlist? 

Looks like it charted somewhere:

 

Top Current Album Sales
90 (New) CiCi
 

Edit:

Oh, nvm. That's for the EP.

 

Do we know if anything has been sent to radio? 

On 9/3/2025 at 3:11 AM, Cbreezy said:

missing the Billboard 200 entirely

 

Ciara is sitting next to Rose at the VMAS. 

That ebt awards ass outfit…