There’s two more drops planned for this year, it seems like the deal is just up in the air. Tbh I’m glad cuz I like their shoes a lot even though the clothes themselves are not my taste. Another W for Beyoncé even after haters ran around spreading lies. Thoughts?

Edited May 6, 20233 yr by bijonse

Curious about the May related drop, the tour starts next week so hurry sis 

None the less I'm pretty sure they've parted ways and this is just the remaining drops that were already pre-planned months it advance.

Looking at the reports again, IVY Park is certainly not going anywhere. It's made 100m in the last 2 years and is projected to make 65m this year. That's a valuable brand, it's just not worth the amount Adidas is paying Beyonce and investing in it. It's also seems a change in strategy for Adidas.

“Adidas has all the ingredients to be successful, but we need to put our focus back on our core: product, consumers, retail partners, and athletes,”

https://www.forbes.com/sites/korihale/2023/03/24/adidas-and-beyonce-part-ways-after-200-million-sales-projections-miss/?sh=462d4c215c66

Edited May 6, 20233 yr by Otter

28 minutes ago, Otter said:

Curious about the May related drop, the tour starts next week so hurry sis 

None the less I'm pretty sure they've parted ways and this is just the remaining drops that were already pre-planned months it advance.

Looking at the reports again, IVY Park is certainly not going anywhere. It's made 100m in the last 2 years and is projected to make 65m this year. That's a valuable brand, it's just not worth the amount Adidas is paying Beyonce and investing in it. It's also seems a change in strategy for Adidas.

“Adidas has all the ingredients to be successful, but we need to put our focus back on our core: product, consumers, retail partners, and athletes,”

https://www.forbes.com/sites/korihale/2023/03/24/adidas-and-beyonce-part-ways-after-200-million-sales-projections-miss/?sh=462d4c215c66

They’ll probably announce it in the next few days then. Imagine if the CEO never mentioned it and then the ads for the drop just started LMFAO we would be so gagged. Kinda want her back in the ads tho. Ivy park rodeo ads  OMEGA level serve

Smart move. Bey will be out touring and it might spike the sales 

Cancel it

We LOST!

Let me guess, Astronaut clothing that looks like Active wear for collection one and Cheerleader uniforms as hospital scrubs for collection two?

I would like for the brand to go back to the earlier and more functional drops. 

 

And she needs to promote. If she can't do that while she's on tour then there's a problem she can't and won't fix. This was the perfect time to showcase the crew and staff rehearsing in IVP tbh. 

Noooooo! Kill it! 

1 hour ago, IsidoraMarí said:

Let me guess, Astronaut clothing that looks like Active wear for collection one and Cheerleader uniforms as hospital scrubs for collection two?

I always chuckle when the navy is all in Beyoncés business bc I can’t even blame y’all. Nothing to look forward to and nothing but lies and false promises for nearly a decade from your fave

 

It’s still cancelled tho

They’d do well with consistent branding, for starters. The last drop didn’t even look like activewear at all.

She needs better fashion designers tbh. The last drop was terrible.

It's always so funny that when something goes against her the thread has 6+ pages but when it's proven wrong (like this thread and like it so often is), no one seems to visit

She needs better designers. Ivy park problem that it’s extremely ugly there products. Assuming Beyoncé wants this business to succeed. 

3 hours ago, bijonse said:

There’s two more drops planned for this year, it seems like the deal is just up in the air. Tbh I’m glad cuz I like their shoes a lot even though the clothes themselves are not my taste. Another W for Beyoncé even after haters ran around spreading lies. Thoughts?

so now the hive can switch debate again from the last thread...

hopefully the new drops are cute

 

 

 

2 minutes ago, slw84 said:

so now the hive can switch debate again from the last thread...

 

 

hopefully the new drops are cute

 

 

 

 

What last thread? Speak up and clearly 

32 minutes ago, AcidPrince said:

She needs better fashion designers tbh. The last drop was terrible.

I want Marni senofonte OUT she’s the one responsible for anything fugly Beyoncé has worn

2 hours ago, bijonse said:

I always chuckle when the navy is all in Beyoncés business bc I can’t even blame y’all. Nothing to look forward to and nothing but lies and false promises for nearly a decade from your fave

 

I love the Bey... But her adidas collections are usually oxymorons on paper. I'd much rather like the clothes than poke fun at them.

 

Oh and for the Rihanna comment, I get a new collection every month for Savage Fenty and new makeup all the time. The MET was literally this week which is far more than enough to hold me off for another 5 years if need be. Been a stan since MOTS so I've enjoyed a wild ride in music already, I'm happy she's doing other things.

Edited May 6, 20233 yr by IsidoraMarí

57 minutes ago, slw84 said:

so now the hive can switch debate again from the last thread...

 

 

hopefully the new drops are cute

 

 

 

 

Chilee only you losers are clinging on to a YouTuber I mean you need the crumbs   and on top of that you stan for Britney enough said 

Edited May 6, 20233 yr by QueenBeyoncé

1 hour ago, IsidoraMarí said:

I love the Bey... But her adidas collections are usually oxymorons on paper. I'd much rather like the clothes than poke fun at them.

 

Oh and for the Rihanna comment, I get a new collection every month for Savage Fenty and new makeup all the time. The MET was literally this week which is far more than enough to hold me off for another 5 years if need be. Been a stan since MOTS so I've enjoyed a wild ride in music already, I'm happy she's doing other things.

I only ever see you in threads shading Beyoncé but sure! That’s great that you’re enjoying Rihanna’s old music though im glad you can because she’s a full time mommy mogul now but please stop trying to drag other girls that are still active artists while you wait for your fave to return 

 

im honestly kinda screaming at you stanning her makeup palettes, my mom said they were good though so hey! Hope you look good in them!

Edited May 6, 20233 yr by bijonse

2 hours ago, bijonse said:

I only ever see you in threads shading Beyoncé but sure! That’s great that you’re enjoying Rihanna’s old music though im glad you can because she’s a full time mommy mogul now but please stop trying to drag other girls that are still active artists while you wait for your fave to return 

 

im honestly kinda screaming at you stanning her makeup palettes, my mom said they were good though so hey! Hope you look good in them!

I like to think I'm shading the Hive not the Bey. and I wouldn't be bragging about her being active when Rihanna's 7 year old album is out charting the "active" artists latest work and continues to be the longest charting black female album in history. 

 

But again it was an honest observation after seeing crop top skiing jackets with flourescent beigie houndstooth prints on it. An oxymoron. 

She should send Ajay a PR package. Maybe she'll react to it.

13 hours ago, Dreajae said:

I would like for the brand to go back to the earlier and more functional drops. 

Same the earlier IVP collections were elite imo. 

 

 

 

 

13 hours ago, Cheers said:

She should send Ajay a PR package. Maybe she'll react to it.

Or she'll fake react to it 9 months later for YouTube views.