Guys, I'm actually GAGGED. Not just at the prospect of the music. But the rollout. it's like they've studied/focus-grouped all the various blindspots and have corrected them. 

 

She's essentially doing a Taylor/K-Pop roll-out with all the retail options (and you just know they'll add more), covers, keep sakes. 

 

At the same time, she gets to retain her whole love affair with "surprise" because we still have the following to come:

 

* The four covers

* The visual album trailer

* The actual visual album!
* A confirmed Act 2 for continued hype, visuals, and sales

* The Pop-Up shows talked about.

 

You know for sure she's gonna use everything from Netflix to the BET Awards to VMAs etc to GO tf in. Every piece of the campaign looks like it's designed to be an event. 

 

Music aside, I literally stan out when an artist is AWARE of what the task ahead is, course-corrects, and implements the change on their own terms. 

 

Bravo (Team) Bey, Bravo.

I just can’t believe it’s going on all platforms. She is not playing any stupid games 

 

 

1 minute ago, Cbreezy said:

Guys, I'm actually GAGGED. Not just at the prospect of the music. But the rollout. it's like they've studied/focus-grouped all the various blindspots and have corrected them. 

 

She's essentially doing a Taylor/K-Pop roll-out with all the retail options (and you just know they'll add more), covers, keep sakes. 

 

At the same time, she gets to retain her whole love affair with "surprise" because we still have the following to come:

 

* The four covers

* The visual album trailer

* The actual visual album!
* A confirmed Act 2 for continued hype, visuals, and sales

* The Pop-Up shows talked about.

 

You know for sure she's gonna use everything from Netflix to the BET Awards to VMAs etc to GO tf in. Every piece of the campaign looks like it's designed to be an event. 

 

Music aside, I literally stan out when an artist is AWARE of what the task ahead is, course-corrects, and implements the change on their own terms. 

 

Bravo (Team) Bey, Bravo.

Right?! Like it’s ALL well thought out, from the album concept, what she wants to say, I’m sure she has the visuals on lock, and now on top of that what seems to be a flawlessly executed campaign that’s it’s own beast. We wanted a transitional release, she’s going to give a proper one. 

Beyhive I'm so happy for y'all!!! B7 was very high on my priority list so I'm celebrating as well. Take this moment in it's all yours hunny 

She is doing this like a Ivy Park drop. Same model; release date and then slowly releasing the promo including single as the date gets closer. I knew this collab with Adidas would open her eyes to how much revenue she has lost with making her work so exclusive in the past. She is not making that mistake again.

The SLAY is going to be so real. IASF will be dead in the dust after the Renaissance I fear.

2 minutes ago, Cbreezy said:

Guys, I'm actually GAGGED. Not just at the prospect of the music. But the rollout. it's like they've studied/focus-grouped all the various blindspots and have corrected them. 

 

She's essentially doing a Taylor/K-Pop roll-out with all the retail options (and you just know they'll add more), covers, keep sakes. 

 

At the same time, she gets to retain her whole love affair with "surprise" because we still have the following to come:

 

* The four covers

* The visual album trailer

* The actual visual album!
* A confirmed Act 2 for continued hype, visuals, and sales

* The Pop-Up shows talked about.

 

You know for sure she's gonna use everything from Netflix to the BET Awards to VMAs etc to GO tf in. Every piece of the campaign looks like it's designed to be an event. 

 

Music aside, I literally stan out when an artist is AWARE of what the task ahead is, course-corrects, and implements the change on their own terms. 

 

Bravo (Team) Bey, Bravo.

Literally insane! Nothing more we could ask for in terms of rollout/strategy. She's finally milking the game and securing these first week sales figures. With how quiet this year has been in music this already feels like an event. I can't wait to see what else her team has up their sleeve. Chart Hive are REJOICING!

The way we’re getting an ivy park drop and a album in July one thing about this woman is she stays booked and busy, the purest definition of virgo

When the lead single is in the IP ad!! 

The fact that I’m getting even more and more excited just thinking about this era

1 minute ago, GodSaveTheQueen said:

When the lead single is in the IP ad!! 

when it comes out tonight

I hope it’s mostly 16 tracks and not interludes. 

I can wait a week for the single if we at least get the teaser by Friday.

 

I really hope she kicks things off at the BET Awards.

Edited June 16, 20224 yr by Space&Time

New Ivy Park and the album both out in July is so insane. I cant even imagine what visuals are coming for both. She finally made this summer worth a damn lol.

The good sis @ShouldersSidewayswill be gagged when she awakes

5 minutes ago, Destiny said:

The fact that I’m getting even more and more excited just thinking about this era

Same there are so many possibilities

I think we are getting a teaser/single before the BET awards, and a performance at the BET awards. 

 

Didnt she jump start the DIL era with a performance of CIL at the BET awards, as well?

AHHHHHHHHHH our time is HERE

i'm shook I can't believe she's doing pre-order and bundles. She wants this album to be HUGE. With 6 weeks of pre-order and streaming upon release she's hitting 750K.

Single tomorrow? 

MOTHAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAA

 

 

RISING LIKE JESUS ON JULY 29TH

4 minutes ago, Shelter said:

I hope it’s mostly 16 tracks and not interludes. 

I feel like it will be! She usually adds interludes to the songs itself so I feel like it will be full. I also wonder if there are other acts or if it's more of a stylistic thing

3 minutes ago, Iyanla, Fix Me said:

I feel like it will be! She usually adds interludes to the songs itself so I feel like it will be full. I also wonder if there are other acts or if it's more of a stylistic thing

Hoping for act 2 in Q1 next year. We waited long enough for this and she shouldn’t hype us up by adding act 1 if that’s not the intention for act 2 

I am about to shake the tables but  ACT I is the album and ACT II is the visual album 

 

8 minutes ago, Shelter said:

Single tomorrow? 

I’m hoping and praying