the review sounds promising but we need her and her team to do something

The marketing for this album has been a complete disaster

so SELFISH is scrapped? bye… that one sounded great

The industrial production sounds promising. I am curious to see what she does

1 hour ago, Kintsugi said:

so SELFISH is scrapped? bye… that one sounded great

Who said it got scrapped?

Weres the promo?

2 hours ago, nooniebao said:

His twitter feedback and reactions got me HYPE. I'm going to try to go to the early listening session in my state next Saturday.

This poor management and lack of promo ahead of a second album release is so careless. She and her team should be mentally preparing themselves right now for the way this album is going to tank. It's a shame because all she needs to do is show her face more outside of these awards shows and celebrity outings. I'm sure that the GP aren't even aware that this album is coming, let alone have the date saved or anticipating its release.

It's truly over and I'm not sure that there is much she can do before the release to save it. Hopefully they go full throttle for the post-release campaign.

Overall, no one behind her seems to care that she has an album coming; not even her. It just comes off as lazy.

2 hours ago, nooniebao said:

Who said it got scrapped?

we have all 14 titles counting the singles + the ones on the last page SELFISH wasn't on her insta post

18 hours ago, EarStyle said:

His twitter feedback and reactions got me HYPE. I'm going to try to go to the early listening session in my state next Saturday.

this is what we wanted from the start, but the marketing and pre release singles have suggested the complete opposite, suggesting the album is just yet again another heavy mixed bag which turns me off

20 hours ago, KatyPrismSpirit said:

The marketing for this album has been a complete disaster

Which Marketing?

23 hours ago, wxvii said:

This poor management and lack of promo ahead of a second album release is so careless. She and her team should be mentally preparing themselves right now for the way this album is going to tank. It's a shame because all she needs to do is show her face more outside of these awards shows and celebrity outings. I'm sure that the GP aren't even aware that this album is coming, let alone have the date saved or anticipating its release.

It's truly over and I'm not sure that there is much she can do before the release to save it. Hopefully they go full throttle for the post-release campaign.

Overall, no one behind her seems to care that she has an album coming; not even her. It just comes off as lazy.

Lol the exaggeration. It's easily one of the most anticipated releases of this year as it is top 10 most pre-saved albums on Spotify with nearly 300K pre-saves.

6 minutes ago, Sex with Rih said:

Lol the exaggeration. It's easily one of the most anticipated releases of this year as it is top 10 most pre-saved albums on Spotify with nearly 300K pre-saves.

But please please understand that her and her labels promotion skills are lacking for an album out in less than 2 weeks. This upcoming week will be a huge test

They need to start pushing it into overdrive

"Where's the marketing!!????"

As if Tyla has not performed at least 2 times at festivals in the last 10 days with 3 more shows to do including one on the day of album release , has not been doing back to back interviews, has not been scheduling listening parties all around the world including the US, has not been teasing snippets, has not been doing album photoshoots, countdowns, doing dance challenges on TikTok

https://www.instagram.com/p/Dadz9IqDJHf/?igsh=MWR5czd3NGF0MXF2dQ==

What more must the poor girl do?

27 minutes ago, Sex with Rih said:

Lol the exaggeration. It's easily one of the most anticipated releases of this year as it is top 10 most pre-saved albums on Spotify with nearly 300K pre-saves.

It's truly not, maybe in the stan world it is.

This isn't an exaggeration and several albums have performed horribly the first week despite hundreds of thousands of pre-saves.

You did give a decent list of examples but honestly that's not enough and most of it is international promo. US campaign should be near massive. With NO current hit, do you truly think this album will crack the top 25, let alone top 20?

Chanel was a moderate hit months ago but by this point it's not going to motivate the public to listen to this album in full. Playlisting is like her only hope when this drops.

25 minutes ago, Sex with Rih said:

"Where's the marketing!!????"

As if Tyla has not performed at least 2 times at festivals in the last 10 days with 3 more shows to do including one on the day of album release , has not been doing back to back interviews, has not been scheduling listening parties all around the world including the US, has not been teasing snippets, has not been doing album photoshoots, countdowns, doing dance challenges on TikTok

What more must the poor girl do?

This is a shared issue honestly between Tyla, her management and label. You could argue that she herself is doing half the work to properly promote the album, but what about her management and label? They're terrible and no one has any sense of urgency.

Tyla is still a growing artist. That means she is still growing her fanbase. She's never even toured so there's no loyal fan gain there. My point is that she should be everywhere for everyone to see. She needs to be marketed better to the general public to actually gain a supportive fanbase. She's going to need a management team and label that actually cares to do that.

On 7/10/2026 at 7:20 PM, nooniebao said:

She thinks tweeting is promo?

@Sex with Rih festival performances are not promo, most people there are already fans or just there for the festival .

Tyla should on tv shows right now promoting this album,going to radio shows ,performing on daytime/morning tv /award shows . These are places where there's a large audience that is not already her fans that will hear her being interviewed/singing and decide to check her album out.

we DO need a tour announcement preferably in europe first and asap.

Seems like her budget got slashed sometime last year tbh. We aren't getting the big TV performances or big budget music videos like we got in 2023/2024.

wait is selfish not on the album?!

Do we know if there is going to be a South African BANGER à la Shake Ah Or a dancehall BANGER à la JUMP ? I need this Dynamite/Mr Media type of SHiiiiiiT !!!!!!!!!

This sounds like such an interesting track

ugh I really hope Cardi B isn't on that song, it sounds sooo good and new for Tyla, the last thing we need is for some pseudo rapper to ruin it

theres just zero storytelling or visual identity with this album that even with traditional marketing there wouldn't be much movement because everything just feels like a cheap, non event

she needs to leave her label as soon as possible… i will say though shes an INCREDIBLE performer and a tour announcement is a must and will save her from total doom

Edited July 12Jul 12 by masochizm