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Our prayers have been answered! Cheers to disrupting the status quo 💥 #Pepsi125

Madonna won in the end 

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In January 1989, while the music video was still being filmed, Pepsi-Cola announced that they had signed Madonna for a $5 million deal to feature the singer and "Like a Prayer" for the company's television commercial. Madonna wanted to use the commercial to launch "Like a Prayer" globally before its actual release—the first time something like this was being done in the music industry.

 

 An estimated 250 million people around the world viewed the commercial, which was directed by Joe Pytka. Pepsi-Cola Company spokesman Todd MacKenzie said that the advertisement was planned to be aired simultaneously in Europe, Asia, Australia, and North America. Bob Garfield from the Advertising Age observed that from "Turkey to El Salvador to Anytown USA, around 500 million eyes [were] glued to the screen." Leslie Savan from The Village Voice noted that the commercial qualified as a "hymn to the global capabilities of the age of electronic reproductions; it celebrates the pan-cultural ambitions of both soda pop and pop star."

 

Christian groups worldwide including the Vatican protested its broadcast and called for a global boycott of Pepsi and its subsidiaries, including KFC, Taco Bell, and Pizza Hut. Pepsi explained the differences between their advertisement and Madonna's artistic opinions. Ultimately, Pepsi caved into the protests from hardline Christian groups and canceled the campaign. According to Taraborrelli, Pepsi was so eager to extricate itself from the controversy that it even allowed Madonna to keep the $5 million advance.

 

While most TV stations banned the music video, MTV notably continued to air the music video on heavy rotation. The controversies leading to her "Like a Prayer" music video introduced the concept of free publicity and became a turning point where Madonna was viewed as a shrewd businesswoman who knows how to sell a concept; "Like a Prayer" also topped video countdowns and critic lists. It was number one on MTV's countdown of "100 Videos That Broke The Rules" in 2005, and for the 25th anniversary of MTV, viewers voted it as the "Most Groundbreaking Music Video of All Time". In addition, the clip was ranked at number 20 on Rolling Stone's "The 100 Top Music Videos" and at number two on VH1's 100 Greatest Videos. Fuse TV named "Like a Prayer" one of its 10 "Videos That Rocked The World". In a 2011 poll by Billboard, "Like a Prayer" was voted the second-best music video of the 1980s, behind only Michael Jackson's Thriller.

 

 

 

 

 

 

 

Edited September 9, 20233 yr by Jjang

This explains a lot

Not it being mid as hell after all this time asdfghjkl 

2 minutes ago, Mitsouko said:

Not it being mid as hell after all this time asdfghjkl 

It's the LAP mv that premiered with it that was controversial 

1 minute ago, Jjang said:

It's the LAP mv that premiered with it that was controversial 

I know  The commercial just isn’t that good tho. She’s moving like she got paid $50 not $5,000,000

The twitter comments are so unhinged  

 

3 minutes ago, Mitsouko said:

I know  The commercial just isn’t that good tho. She’s moving like she got paid $50 not $5,000,000

she moves more in the full version nn 

 

 

 

 

 

 

 

21 minutes ago, Jjang said:

she moves more in the full version nn 

 

 

 

 

 

 

 

They should have remastered this version... 

Should have saved it fir the Superbowl. 

Tea though. MJ was the most notable sponsor of Pepsi and they completely snubbed him. 

2 hours ago, Mitsouko said:

I know  The commercial just isn’t that good tho. She’s moving like she got paid $50 not $5,000,000

Pepsi originally wanted the LAP video to be a basically longer version of the advertisement  would’ve been boring

2 hours ago, Jjang said:

she moves more in the full version nn 

 

 

 

 

 

 

 

They should have remastered and released the full version.

 

The dance she does at :58 is always my favorite part. LOL

 

1 hour ago, Katamari said:

Mess. Lemme go grab a Coke quick! 

The way she CRIMED them of millions and got away with it

Queen 

 

3 hours ago, Katamari said:

The twitter comments are so unhinged  

??

1 hour ago, PoKiTaurus said:

The way she CRIMED them of millions and got away with it

Queen 

 

Queen ALWAYS wins! 

Does anyone feel that this is similar to the BudLight protests where companies try to gain a bigger market by attatching themselves to public figures only to be boycotted by conservatives which forces them to try to distance themselves from the people they endorsed?

Edited September 10, 20233 yr by Junipero

5 hours ago, Big Bad Wolf said:

Tea though. MJ was the most notable sponsor of Pepsi and they completely snubbed him. 

MJ's estate prob denied the use of the material.

She was so beautiful on that ad

But yeah it was pretty useless and the song theme doesn't fit a Pepsi Cola ad at all 

3 hours ago, Mystic Boy said:

She was so beautiful on that ad

But yeah it was pretty useless and the song theme doesn't fit a Pepsi Cola ad at all 

M used Pepsi to promote her song, she knew her video was a bomb, so why do a killer ad? She is a genius, she even kept the money to finance Express Yourself video. And win best video voted by fans sponsored by Pepsi. In a time with no social media. People always understimated her inteligence and talent. She is the smartest artist around with no equal.

This is an iconic release on paper but such a non-even in real life. Glad we officially got it though, M always wins.

20 hours ago, Zoe_ said:

Should have saved it fir the Superbowl. 

this is tea tho

This might sound non-event to you guys but it was a huge event scandal in a world when internet and social media didn’t exist. 
 

People might outsell Madonna but she’ll always remain as the smartest pop star ever existed.