We often hear and see examples of labels doing strange things (for example, from the last one,

Hollywood Records did not release the video for "See You Again", considering the song's potential as a failure).

 

But what examples can you call 100% successful, without a miss?

 

I'll start.

(I wrote this line, but, frankly, you need to think. In the end, I thought for 40 minutes and came up with.)

 

 

Britney Spears - "Womanizer" (2008)

 

The label, which is, to put it mildly, rather blunt on the promotional campaign, managed to pull it all together.

They even managed to get a Grammy nomination, although that was unlikely.

 

If I recall correctly, Taylor Swift said that the label made her release Cruel Summer as a single. Judging from the lack of interest from her side in pushing the song to the top of the Hot 100 (compared to the millions of remixes she did with Willow, Anti-Hero, Lavender Haze etc.), I'm inclined to believe that is true.

interscope put their whole labussy in Born this way's promo 

Warner and the Future Nostalgia era. Everyone else was cancelling and delaying stuff, but Dua went ahead and dominated the Covid years. 

When they blocked Halsey from releasing that mid song that eventually got released anyway 

Hmmmmm any label that puts mass payola is doing it right

 

Spoiler

If only some artists got 1/10 the promo people on the same label get 

 

Edited August 31, 20233 yr by Insanity

Examples of this do not exist 

that tinashe album cover

Interscope chose Applause as the lead single

 

Mariah thought she had finished Emancipation in late-2004, but L.A. Reid made her go to the studio with Jermaine Dupri for a couple of extra sessions.

 

Four songs resulted: It's Like That, We Belong Together, Get Your Number and Shake It Off, a.k.a. the first four singles. Don't Forget About Us, the 5th single, would also be produced by JD in a latter session.

Edited August 31, 20233 yr by Virgos Groove

the whole Teenage Dream era

 

California Girls

Teenage Dream

Firework

E.T., oh it tanked? drop a Kanye remix with a spectacular visual

Last Friday Night, oh she has a chance to tie the MJ's record? drop a quick Missy remix to secure the #1

and then the re-issue, the promotions, everything was perfect

5 minutes ago, Kiss It Better said:

E.T., oh it tanked? drop a Kanye remix with a spectacular visual

 

Not really, it was a mini-Dark Horse as the promo single. Everyone has anticipation that it would be a perfect single along with "Peacock".

I'm pretty sure it could have been a number-one solo single, since it has topped some countries.

1 hour ago, Virgos Groove said:

Mariah thought she had finished Emancipation in late-2004, but L.A. Reid made her go to the studio with Jermaine Dupri for a couple of extra sessions.

 

Four songs resulted: It's Like That, We Belong Together, Get Your Number and Shake It Off, a.k.a. the first four singles. Don't Forget About Us, the 5th single, would also be produced by JD in a latter session.

Seriously?? I never knew this oml 

 

The whole album is gorgeous but this was so necessary for shifting those copies 

Stealing SZA‘s hard drive with CTRL on it

iggy was with island-def jam (one label)

they nailed the video with sufficient budget 

got a radio deal with clear channel/iheart radio

Fancy got picked up on rhythmic first, then Pop and HAC allowing it to go #1 on billboard 

and THEN what most people forget is they sent it to Urban later where it topped the chart giving it heaps of longevity and the 7 weeks #1

32 minutes ago, Fastlane said:

Not really, it was a mini-Dark Horse as the promo single. Everyone has anticipation that it would be a perfect single along with "Peacock".

I'm pretty sure it could have been a number-one solo single, since it has topped some countries.

i was refering to this nnnn

 

When they made girls aloud release love machine but the whole time the girls were like wtf??

 

This is partially marketing but the way Warner made Dua Lipa breakthrough in the US was very impressive. It's practically impossible to make a Euro Pop girl breakthrough in the USA in the 21st century... except if you are Adele. Just like that, Dua was elevated from her former peers level. She was literally in the same lane as Zara Larsson, Anne-Marie, Rita Ora, Jess Glynne etc. Now she competes with the big names. 

Rihanna's Loud era, though I think Who's That Chick being kept for David's album was a mistake.

5 minutes ago, KatyPrismSpirit said:

This is partially marketing but the way Warner made Dua Lipa breakthrough in the US was very impressive. It's practically impossible to make a Euro Pop girl breakthrough in the USA in the 21st century... except if you are Adele. Just like that, Dua was elevated from her former peers level. She was literally in the same lane as Zara Larsson, Anne-Marie, Rita Ora, Jess Glynne etc. Now she competes with the big names. 

Not only that, but she broke through without having to change her sound to fit American radio. I'd even say that's one of the reasons she broke through while her mid-10s peers floundered. She owned her Europop image and made that her USP instead of pandering to the trap-pop era.

Edited August 31, 20233 yr by Virgos Groove

Just now, Virgos Groove said:

Not only that, but she broke through without having to change her sound to fit American radio. I'd even say that's one of the reasons she broke through while her mid-10s floundered. She owned her Europop image and made that her USP instead of pandering to the trap-pop era.

Yeah the quality and effortlessness of Future Nostalgia really gave her that cool girl factor as well. The fact Dua effortlessly set a trend for the sound of early 20s pop in not only the US, but globally despite just breaking through in the country says a lot. The fact Future Nostalgia almost spend 200 weeks on the Billboard 200 as well without ever departing. It's giving instant classic

Epic Records asking Shakira to work with Wyclef Jean and record "Hips Don't Lie"

3 hours ago, SlowGinFizzzz said:

Warner and the Future Nostalgia era. Everyone else was cancelling and delaying stuff, but Dua went ahead and dominated the Covid years. 

A masterclass in pop promo and a reminder that if Warner supports a girlie, even Columbia girlies shake in their boots.

 

It was a pretty ballsy move considering the disastrous leak even. Everyday I pray that Dua, Warner and the team reap the benefits/profits of the extensive promo for years to come (if anyone can share earnings receipts)

the persistence and commitment to Dua Lipa in her first era.

 

her second era too due to the seamless album roll out and ability to deliver a “complete” era, including a big and successful fourth single, post-album.