2 minutes ago, QueenBeyoncé said:

And this may be the reason why she won’t do them because everybody else does them.. from what I can see so far she’s letting the science speak

The point is - No one will hear the science if she herself is not on video delivering that message.

 

Imagine what a video of Tina styling Bey's hair with the products could do for the brand? She's choosing to skip this valuable marketing.

Beyoncé has provided different variety of hair textures on every day ppl thats what I want to see. She’s not trying to sell you “BEYONCÉ” she’s trying sell a good product  

 

 

2 minutes ago, BnPac said:

But the personal connection is there, it's everywhere actually and on a DEEP level not on a surface level. She shares the history of growing up in a salon, her mother doing and taking care of her hair, how hair is such a huge part of her upbringing as a person and her family. There's a picture showing her family on 3 generations of women doing their hair in-house and it looking healthy. That's Beyoncé's way of connecting, it's true to her. 

 

What people want and have always wanted is for her to be "relatable" or like everyone ekse and honestly she's not and she has never pretended to be. 

I hear you, but I really disagree.

 

Not much differentiates these serious-sounding voiceovers from the "Where is your Park' commercials for both iterations of Ivy Park? And a bunch of her other ventures. 

 

Voiceovers and long-form text interviews telling her family's history (which any stan already knows) will never be "as" personal as seeing the woman herself using the products. Never.

 

It need not be as ad hoc / unpolished as the Rih's and co (which I'm almost certain is Bey's reason for not wanting to do it that way being the perfectionist and image aware talent she is). But there are so many other avenues. Simple before and after pics, brief clips, rope in the kids. But whatever it is, people want... BEYONCE content.

 

She can definitely take an increasing backseat as it gains traction, but people want...her. 

1 minute ago, Brikenbur said:

It truly deserves to be a streaming classique… I’d say at least hitting the 3m average benchmark would be ideal 

Frankly we need a song from it to go semi-viral : Heated, AS again, VGor CG.

I want it to move back in top 40 and stay in the charts long. Before the streaming era, she hold the two longest charting albums by female artists. 

4 minutes ago, Red Velvet said:

The point is - No one will hear the science if she herself is not on video delivering that message.

 

Imagine what a video of Tina styling Bey's hair with the products could do for the brand? She's choosing to skip this valuable marketing.

Thank you!

 

I don't even want to sound extra, but it really boils down to an understanding of marketing.

 

Like, this isn't an attack on Bey, but it's simple marketing mechanics. 

 

I love her more than any act, but I don't think it profits her (literally) to be coddling and excused if there's something she could be doing better. Especially when I'm pretty sure her team (and the teams of many acts) check out platforms like this. 

Edited February 21, 20242 yr by Cbreezy

3 minutes ago, Cbreezy said:

I hear you, but I really disagree.

 

Not much differentiates these serious-sounding voiceovers from the "Where is your Park' commercials for both iterations of Ivy Park? And a bunch of her other ventures. 

 

Voiceovers and long-form text interviews telling her family's history (which any stan already knows) will never be "as" personal as seeing the woman herself using the products. Never.

 

It need not be as ad hoc / unpolished as the Rih's and co (which I'm almost certain is Bey's reason for not wanting to do it that way being the perfectionist and image aware talent she is). But there are so many other avenues. Simple before and after pics, brief clips, rope in the kids. But whatever it is, people want... BEYONCE content.

 

She can definitely take an increasing backseat as it gains traction, but people want...her. 

But she’s not trying to sell BEYONCÉ.. she’s selling good hair products, that’s what yall missing

Edited February 21, 20242 yr by QueenBeyoncé

4 minutes ago, Red Velvet said:

The point is - No one will hear the science if she herself is not on video delivering that message.

 

Imagine what a video of Tina styling Bey's hair with the products could do for the brand? She's choosing to skip this valuable marketing.

If the product is good it will be able to stand on it's own through word of mouth and reviews.

 

No one knows the face of L'Oreal, Pantene, Shea Moisture, etc. and yet..........

1 minute ago, Navyboy20 said:

If the product is good it will be able to stand on it's own through word of mouth and reviews.

 

No one knows the face of L'Oreal, Pantene, Shea Moisture, etc. and yet..........

THANK YOU! 

7 minutes ago, Cbreezy said:

I hear you, but I really disagree.

 

Not much differentiates these serious-sounding voiceovers from the "Where is your Park' commercials for both iterations of Ivy Park? And a bunch of her other ventures. 

 

Voiceovers and long-form text interviews telling her family's history (which any stan already knows) will never be "as" personal as seeing the woman herself using the products. Never.

 

It need not be as ad hoc / unpolished as the Rih's and co (which I'm almost certain is Bey's reason for not wanting to do it that way being the perfectionist and image aware talent she is). But there are so many other avenues. Simple before and after pics, brief clips, rope in the kids. But whatever it is, people want... BEYONCE content.

 

She can definitely take an increasing backseat as it gains traction, but people want...her. 

I do not disagree with what you just wrote but that wasn't my point. And that was also not what the screenshot you brought implied. But whatever. From the beginning I said wanting tutorials from Beyoncé herself is valid. Completely. Nowhere did I say otherwise. 

 

However your post suggested there was no personal connection and there is. Plenty. Some of us understood it. I also said in my very first posts that the videos of her using the product might come later. 

 

Being relatable is not her brand, she is selling a haircare product not a be-friend-with-Beyoncé kit. 

Edited February 21, 20242 yr by BnPac

1 minute ago, QueenBeyoncé said:

But she’s not trying to sell BEYONCÉ.. she’s selling good hair products, that’s what yall missing it

I won't labor the point, but she's using her BEYONCE name, appeal, and brandstock to sell Cecred. It's being positioned as more than an investment, it's being touted as a passion project, years in the making, and something extremely close to heart and used firsthand. So, my whole philosophy is: if you're going to do that, go all the way there.

 

I'm the biggest stan there is of Bey, but there are certain rules of business that kinda don't care whether it's Bey, Rih, or whoever.

 

If cultivating a brand presence requires a certain means of promotion, then it just is what it is. There's no "because it's Beyonce, she can do it as she feels" that is optimal in any kind of way....if she wants it to succeed. 

 

Contrary to my tone, I'm very open to see what they have up their sleeve and hope it's a huge success. I just won't coddle her because she's "Beyonce". Primarily because I actually want it to work.

7 minutes ago, Navyboy20 said:

If the product is good it will be able to stand on it's own through word of mouth and reviews.

 

No one knows the face of L'Oreal, Pantene, Shea Moisture, etc. and yet..........

Why is why these use people like Bey to push the product  I'm confused by the point. None of those companies rely on "word of mouth" only.

 

 

Edited February 21, 20242 yr by Red Velvet

5 minutes ago, Navyboy20 said:

If the product is good it will be able to stand on it's own through word of mouth and reviews.

 

No one knows the face of L'Oreal, Pantene, Shea Moisture, etc. and yet..........

You don't pour millions of $$$ and years of effort as well as your brand name and alignment to "hope" it works thanks to "word of mouth".

 

She has CHOSEN to go big and all out as "Beyonce" (Essence, joint posts on IG), so the L'Oreal, Shea Moisture etc examples do not apply. They were never positioned as Becky's line L'Oreal". So it really doesn't compare. 

5 minutes ago, Navyboy20 said:

No one knows the face of L'Oreal, Pantene, Shea Moisture, etc. and yet..........

That's also true. Although times have changed . Beyoncé seems to be selling a technical product, there's science involved just like Schueller when he created Oréale which gave its name to the company. However I think maybe videos of her, her mother or her doing their hair might come later. And if they don't, oh well. 

Beyonce is not new to this...do you think she has no awareness of celebrities doing tutorials for their brands?

 

she knows it...she's not into it

 

its beating a dead horse into the ground at this point

 

1 minute ago, Red Velvet said:

Why is why these use people like Bey to push the product  I'm confused by the point. None of those companies rely on "word of mouth" only.

https://www.youtube.com/watch?v=N_4WkppLOdg

 

 

You missed the point.. do you see the owners of those brands doing “personal videos” on the brand pages?

1 minute ago, giRLbye. said:

Beyonce is not new to this...do you think she has no awareness of celebrities doing tutorials for their brands?

 

she knows it...she's not into it

 

its beating a dead horse into the ground at this point

 

This like! They just need to get over it frfr 

6 minutes ago, Cbreezy said:

I won't labor the point, but she's using her BEYONCE name, appeal, and brandstock to sell Cecred. It's being positioned as more than an investment, it's being touted as a passion project, years in the making, and something extremely close to heart and used firsthand. So, my whole philosophy is: if you're going to do that, go all the way there.

 

I'm the biggest stan there is of Bey, but there are certain rules of business that kinda don't care whether it's Bey, Rih, or whoever.

 

If cultivating a brand presence requires a certain means of promotion, then it just is what it is. There's no "because it's Beyonce, she can do it as she feels" that is optimal in any kind of way....if she wants it to succeed. 

 

Contrary to my tone, I'm very open to see what they have up their sleeve and hope it's a huge success. I just won't coddle her because she's "Beyonce". Primarily because I actually want it to work.

You are just gon have to deal she’s not doing it 

2 minutes ago, QueenBeyoncé said:

You missed the point.. do you see the owners of those brands doing “personal videos” on the brand pages?

No YOU missed the point.  The owners aren't Beyoncé so they hire big celebrities to do it for them.

 

Please never get a job in marketing or start a business. 

 

4 minutes ago, Cbreezy said:

You don't pour millions of $$$ and years of effort as well as your brand name and alignment to "hope" it works thanks to "word of mouth".

 

She has CHOSEN to go big and all out as "Beyonce" (Essence, joint posts on IG), so the L'Oreal, Shea Moisture etc examples do not apply. They were never positioned as Becky's line L'Oreal". So it really doesn't compare. 

 

6 minutes ago, Red Velvet said:

Why is why these use people like Bey to push the product  I'm confused by the point. None of those companies rely on "word of mouth" only.

 

 

You just proved my point. Beyonce doesn't need to be the face of the company in order for it to be successful. She can hire influencers and ambassadors if she wants to. As long as the marketing and sales strategy is coherent sales will do well. There's a million ways to run a business. She doesn't have to do what Fenty Beauty did my goodness. If she did she would get dragged for copying and being unoriginal. It really is damned if you do, damned if you don't with Beyonce.

Weird thing but this new releases made me listen to Irreemplazable EP a lot

 

2 minutes ago, Navyboy20 said:

 

You just proved my point. Beyonce doesn't need to be the face of the company in order for it to be successful. She can hire influencers and ambassadors if she wants to. As long as the marketing and sales strategy is coherent sales will do well. There's a million ways to run a business. She doesn't have to do what Fenty Beauty did my goodness. If she did she would get dragged for copying and being unoriginal. It really is damned if you do, damned if you don't with Beyonce.

Really don't want to labor the point (and we're all buddies here lol), but I really think hot takes like this are WHY there's a constant cloud of doubt over Bey's non-musical endeavors. She's clearly doing things in ways that COULD definitely be better. A point which is kind of indisputable. 

 

None of us want her to fail with this, so why endorse the idea of her doing the same ish that clearly didn't work with recent ventures?

 

No one here AT ALL has said she needs to be doing exactly what Rihanna is doing, but as I said a few posts back, there are MANY ways to demonstrate "personal connection" and it isn't dry voiceovers on content that watches like a glossy commercial (that she's not even in). 

 

And....

 

12 minutes ago, Red Velvet said:

The owners aren't Beyoncé so they hire big celebrities to do it for them.

 

Please never get a job in marketing or start a business. 

 

THIS! 

We’re two days into Cécred, we don’t know all that they have planned. I think this initial soft launch was to get big beauty media outlets to get behind the products to validate it, hence writers for magazines being chosen to try the products and give their thoughts. Beauty consumer value the opinion of outlets like Allure. Even if people do get to see Beyoncé using the product, they’ll be apprehensive if they don’t see favorable reviews coming from beauty journalists. Beyoncé and Tina are playing the long game and truly wants this to be an esteemed brand that can stand in its own. 

11 minutes ago, LVP said:

Weird thing but this new releases made me listen to Irreemplazable EP a lot

SUENA LA ALARMA

7 hours ago, cuteboyzay said:

Do y’all think Beyoncé did reshoots for the Visuals because of the weight thing too? Because I can tell she’s been REALLY loving her new body ever since Renaissance and she looks much happier with it too (the consistent posting and revealing couture). And I’m nearly convinced she held reshooting for this same exact reason too lmao. Do y’all think so? Cause I’m just trying to figure out .

i don't think they were reshoots. i think she was shooting the other acts.

Don’t know who else here listens to The Read but I am SO excited for them