She currently has 4 albums doing +3m daily on Spotify, with Lover joining pretty soon. folklore and Red are probably about to surpass 4m daily streams tomorrow as well.

She currently has 4 different songs on Spotify Global, 3 of them from years ago:

• Enchanted #147 - 800k 
• Wildest Dreams #170 - 760k
• Blank Space #177 - 752k
• exile #200 - 710k

 

Enchanted is also #44 on AM US and #28 on Spotify US (!!!!)

She was the most streamed ARTIST yesterday with 28.1m total streams, 2m more than Bad Bunny. 

 

How did she become such a streaming juggernaut? Is this hype from the Red TV? Did the re-recordings project breath new life into her discography? Has the folkmore era put her in a new light for the GP? IS IT ALL THE FANS??

Discuss.

 

 

Her discography is a classic up the with MJ, The Beatles, Madonna, Mariah and Whitney

Yes

I was discussing this with a friend earlier and I really truly believe that her discography is unrivalled. The lyric writing is masterful. The melodies are timeless. The feelings she captures are both magical and heartbreaking. 
 

I know she’s not for everyone, but I just feel like anyone who attacks her based on quality simply haven’t properly sat with the lyrics or bothered to see past how she’s been portrayed. 
 

She’s lightning in a bottle ?

She's the most popular artist alive currently, quote me. She has the most ravenous hardcore fan support, on top of GP adoration, and an extensive catalog of smash albums, creating a supernova of success that is unmatched by anyone else this millennium.

Edited November 9, 20214 yr by Beyonnaise

Because she releases music 

People Still Stream Fearless Stolen Version?

According to ATRL, it's because she released 5 albums in 2 years

This is normal for Taylor 

2 minutes ago, magazine said:

This is normal for Taylor 

She has consistently been one of the most streamed females for the past years but this is the first time she pulls ahead in overall artists without any major release.

Makes me think that after Red TV she will dominate the #1 spot for most streamed artists daily.

Edited November 9, 20214 yr by argos

She was doing on par with (or not as good as) her peers on Spotify until she put out 3 new albums within 1 year-ish (2019-20). Then proceeded to re-release each of her past albums one after the other (which nobody else is doing).

 

She’s probably the most productive artist of the current streaming era, and the catalog boost she gets with every new release basically never wears off considering she’s always dropping something new. She not only puts out new material but also re-issues / promotes her old albums, so there’s your answer.

1 minute ago, istan4badgalriri said:

She was doing on par with (or not as good as) her peers on Spotify until she put out 3 new albums within 1 year-ish (2019-20). Then proceeded to re-release each of her past albums one after the other (which nobody else is doing).

 

She’s probably the most productive artist of the current streaming era, and the catalog boost she gets with every new release basically never wears off considering she’s always dropping something new. She not only puts out new material but also re-issues / promotes her old albums, so there’s your answer.

That does not explain why random tracks of hers are gaining so much traction.

Edited November 9, 20214 yr by argos

Speak Now era having its moment with this Enchanted revival

isn't she the music industry or something? why do people act all fearless era whenever she accomplishes something?

 

   

2 minutes ago, istan4badgalriri said:

She was doing on par with (or not as good as) her peers on Spotify until she put out 3 new albums within 1 year-ish (2019-20). Then proceeded to re-release each of her past albums one after the other (which nobody else is doing).

 

She’s probably the most productive artist of the current streaming era, and the catalog boost she gets with every new release basically never wears off considering she’s always dropping something new. She not only puts out new material but also re-issues / promotes her old albums, so there’s your answer.

But why is she above Drake who released a new album 2 months ago?

 

She always served longevity. Fearless and her ST spend over 250 weeks on BB200 before the streaming era so her longevity in the streaming era is not surprising too

 

5 minutes ago, argos said:

That does not explain why random tracks of hers are gaining so much traction.

And actually she is doing more than she did when WD dropped.

 

It's definitely TikTok and not not her "spamming".

5 minutes ago, argos said:

That does not explain why random tracks of hers are gaining so much traction.

Maybe viral on Tik Tok ? She’s pretty active on Tik Tok too now

Just now, istan4badgalriri said:

Maybe viral on Tik Tok ? She’s pretty active on Tik Tok too now

Enchanted is not viral on Tik Tok and just entered the top 30 on Spotify US.

A timeless discography  

 

“viral on Tiktok” isn’t even an excuse because has a hit song on there every week  at some point the discography just can’t be denied. 

She solidified her legend status with the 1-2-4 punch of Lover, Folklore and Fearless TV

see, when your discography is timeless…

5 minutes ago, istan4badgalriri said:

Maybe viral on Tik Tok ? She’s pretty active on Tik Tok too now

Nope

3 minutes ago, idkwiam said:

But why is she above Drake who released a new album 2 months ago?

 

She always served longevity. Fearless and her ST spend over 250 weeks on BB200 before the streaming era so her longevity in the streaming era is not surprising too

 

Yes she always has, but her first streaming era album (reputation) was doing meh on streaming until she began putting out albums often and re-releasing her past projects (something Drake hasn’t been doing). The “Lover” singles were struggling a bit on Spotify too iirc.

18 minutes ago, istan4badgalriri said:

She was doing on par with (or not as good as) her peers on Spotify until she put out 3 new albums within 1 year-ish (2019-20). Then proceeded to re-release each of her past albums one after the other (which nobody else is doing).

 

“One after the other” - more like one so far

39 minutes ago, liam13 said:

Because she releases music 

And her music has been high quality for a decade and a half