Bad timing, poor planning and no effort. They could have made DEADLINE a big moment if dropped alongside JUMP (a great, fresh song for them that should have smashed if promoted more) and was another 8 track full album bringing in collaborators and ideas formed from their solo work, but both the girls and YG literally do not care.

what went right

serious answer: lack of effort

even as someone who loves the girls, i had zero excitement for the comeback

the world is anticipating Jennie Kim 2 to release already

Literally everything

On 2/28/2026 at 5:12 PM, fulgadrum said:

the second anyone in a group goes solo it's game over: it becomes financially, mechanically, and mentally liberating to not have to work with additional people, and so it's harder to get enthusiastic about being back on board. that, and then the public narrative of "they broke up, they're back together, they're not over" yo-yoing becomes confusing and people lose interest.

This is a very western point of view though. Group members having solos is common in kpop so I don't think that mentally applies for Asia, in terms of the yo-yoing.

I do agree the taste of solo success has changed the dynamic a lot though. Also, the girls don't spend time with each other anymore aside from their recent tour. The break should have been longer.

On 2/28/2026 at 12:12 PM, fulgadrum said:

the second anyone in a group goes solo it's game over: it becomes financially, mechanically, and mentally liberating to not have to work with additional people, and so it's harder to get enthusiastic about being back on board. that, and then the public narrative of "they broke up, they're back together, they're not over" yo-yoing becomes confusing and people lose interest.

The fact that this is already happening to Katseye

KPOP groups have limited shelf life, even the biggest ones

I feel like Weki Meki could've lasted wayy longer than BP with more budget though

On 2/28/2026 at 9:12 AM, rickycabello123 said:

the only girlgroup ever with all successful solos btw

Where besides APT (thank you Bruno) is the success?!