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Hilary Duff - 'luck… or something'

Locks Mar 1, 2027

Featured Replies

1 hour ago, Stepfon said:

She has Drew tomorrow and then a late night TV show performance probably next week, the label should really invest in some streaming playlist for her, that would do wonders.

They've really missed some key oppurtunities but yesss sis these are steps in the right direction.

I was truly worried Atlantic would focus exclusively on Bruno the next few weeks.

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  • The autopen thing is such a first world country problem lmao sorry but it's funny

  • Something don't sit right with me with people who solely care about dance pop Hilary. Like do y'all listen to any other types of music? This album is like a mature metamorphosis and I don't see how a

  • Yasin
    Yasin

    Weren't you the one making predictions last week and hoping she wouldn't chart? How did you feel when you saw her scoring her sixth top 5 album in a row with 83k? It looks like your autopen campaign d

POP:
28 25 HILARY DUFF Roommates 2008 1753 255 2.666

+21 Spins
-33 Bullet
+0.009 Audience

HOT AC:
21 19 HILARY DUFF Roommates 1554 1247 307 3.214

+46 Spins
+16 Bullet
+0.068 Audience

29 minutes ago, Afterglow said:

They've really missed some key oppurtunities but yesss sis these are steps in the right direction.

I was truly worried Atlantic would focus exclusively on Bruno the next few weeks.

I think the only thing that they have missed is a performance for the first week on TV, it would have granted her a #2 debut and probably would have sent her over 90k but other than that, what have they missed?

2 minutes ago, Stepfon said:

I think the only thing that they have missed is a performance for the first week on TV, it would have granted her a #2 debut and probably would have sent her over 90k but other than that, what have they missed?

Key Opportunities Missed:

  • The Grammys (no explanation needed there)

  • Coming through with the docu-series (easy and almost effortless promo that would've driven 100K)

  • An actual comeback performance(s) reachable to the general public via streaming, tv, etc

  • Promotion Overseas

    • Tbh in comparison, I think Hollywood Records slayed The Dignity era with worldwide promo. I think her debuts worldwide (especially that Italian #46rip) would be even higher/more stable across the board

  • Kelly Clarkson Show (and maybe getting a Kellyoke rendition if Hilary doesn't feel like performing)

  • A big budget video for WFT (granted that the views are organic rainbow)

  • Also, any physicals for the singles that would've guaranteed Hot 100 placement

But the nostalgia push is cute and they slayed with creating demand so that shes nearly unattainable, which has created genuine GP interest!

Edited by Afterglow

36 minutes ago, rcksluke said:

The delayed BB200 dear lordt

Maybe it's that Megan girl and Hilary's instead coming for #1 chick3

1 hour ago, Afterglow said:
  • A big budget video for WFT (granted that the views are organic rainbow)

I could see this if "Roommates" were not heating up on the radio. The video, honestly, is not that bad. Be thankful it wasn't "My Kind".

7 minutes ago, livelikemusic said:

I could see this if "Roommates" were not heating up on the radio. The video, honestly, is not that bad. Be thankful it wasn't "My Kind".

I honestly think I would've switched these two singles'(?) release dates had I been at Atlantic.

But the My Kind "Music video" is truly something I've washed from my mind, but I guess I was thankful it at least it got onerip

The only glaring misses this era are the lack of playlisting and no major performance thus far.

Otherwise, it's been a great rollout.

What's going on with the docuseries? I feel like that was a main piece of news about her comeback back when everything was announced, and it's been crickets since

6 minutes ago, LUSHx said:

lovely interview... but everything they've discussed we already knew.

I think this slayed the Call You Daddy one (aside from the Lindsay tea), this interviewer seemed way more educated on Hilarys endeavors (even mentioning her books, etc)

I wish we could get a deeper dive, though. I adore Hilary's family life focus and interviewers focusing on that. But I wanna know what she thought about the thumb sucking from the Reach Out video....Or why Dignity 2.0 was shelved...Would she do a rarities/unreleased album...stuff like that.

I assume interviews about tour details wont start for a bit.

4 minutes ago, Afterglow said:

I think this slayed the Call You Daddy one (aside from the Lindsay tea), this interviewer seemed way more educated on Hilarys endeavors (even mentioning her books, etc)

I wish we could get a deeper dive, though. I adore Hilary's family life focus and interviewers focusing on that. But I wanna know what she thought about the thumb sucking from the Reach Out video....Or why Dignity 2.0 was shelved...Would she do a rarities/unreleased album...stuff like that.

I assume interviews about tour details wont start for a bit.

agree!!

in other news, sadly Hilary's album is not charting in the UK's midweeks this week :( https://www.officialcharts.com/charts/albums-chart-update/

Edited by LUSHx

53 minutes ago, xluvxduffxmusicx said:

The only glaring misses this era are the lack of playlisting and no major performance thus far.

Otherwise, it's been a great rollout.

Completely agree, feels like the major component still "missing" is the emphasis on streaming. As cool as it is to see some adult radio support, she comes from the pre-streaming era and really needs the benefit of a big push on playlists to allow people (outside of us loyal fans) to discover the new stuff because it truly deserves to be heard.

I do hope there's a more long term plan for growth there. Her monthly listeners have been climbing organically but I can't see that being sustained for much longer without more playlisting support from the label.

5 minutes ago, Ger said:

How often does this happen? Definitely seems out of the ordinary and just coincidentally on our big week dancehall

1 minute ago, SafeAndSound said:

How often does this happen? Definitely seems out of the ordinary and just coincidentally on our big week dancehall

not very. They are usually late if a holiday falls on a Monday/Tuesday, if they need to do recounts/if sales are very close or if an artist challenges the numbers (which is rare).

Edited by LUSHx

3 minutes ago, SafeAndSound said:

How often does this happen? Definitely seems out of the ordinary and just coincidentally on our big week dancehall

According to the same person, it has nothing to do with sales filtering, which makes it even Stranger.mp3

It's very unusual when it takes more than 1 day tbh

Hilary Duff | Official Shop
No image preview

luck … or something (Mature Edition) – Vinyl

Buy luck … or something (Mature Edition) – Vinyl. Browse the latest products available at Hilary Duff's official store.

do you guys think this will be available again? i really want this cover... chick3

42 minutes ago, Aaron said:

What's going on with the docuseries? I feel like that was a main piece of news about her comeback back when everything was announced, and it's been crickets since

She explained during the Instagram live Q&A that so much has been filmed and is still being filmed.

14 minutes ago, Ger said:

According to the same person, it has nothing to do with sales filtering, which makes it even Stranger.mp3

It's very unusual when it takes more than 1 day tbh

idc I just know ATRL user @on the line and his autopen fixation has something to do with thisrogue

Edited by Afterglow

10 minutes ago, Frozen99 said:
Hilary Duff | Official Shop
No image preview

luck … or something (Mature Edition) – Vinyl

Buy luck … or something (Mature Edition) – Vinyl. Browse the latest products available at Hilary Duff's official store.

do you guys think this will be available again? i really want this cover... chick3

the standard CD is still "sold out" in the EU/UK store... so i doubt they will restock any of the special editions sadly :(

3 minutes ago, LUSHx said:

the standard CD is still "sold out" in the EU/UK store... so i doubt they will restock any of the special editions sadly :(

Hilary Duff GIFs - Find & Share on GIPHY

After more than a decade, Hilary Duff returns to the Billboard 200 chart with luck… or something debuting at No. 3. The set, her first studio album since 2015's Breathe In. Breathe Out., arrives with 84,000 equivalent album units earned. Of that sum, album sales comprise 73,000 (her best sales week since 2007;  it debuts at No. 2 on Top Album Sales), SEA units comprise 11,000 (equaling 11.51 million on-demand official streams of the set's songs) and TEA units comprise a negligible sum.

In total, luck… or something gives the singer-actor her fifth top 10, following Breathe In. Breathe Out. (No. 5 peak in 2015), Dignity (No. 3, 2007), Most Wanted(No. 1, 2005), her self-titled effort (No. 2, 2004) and Metamorphosis (No. 1, 2003).

The new album's first-week sales were aided by its availability across seven vinyl variants (including a signed edition), three CD variants (including a signed edition, and a Walmart-exclusive edition with seven bonus tracks), a deluxe boxed set containing a branded shirt and a signed CD, and a deluxe digital download edition with 11 bonus tracks (including the seven bonus Walmart tracks, plus four additional cuts).

The new album was preceded by the chart hit "Roommates," which has reached the top 20 of the Adult Pop Airplay chart and the top 30 of Pop Airplay.

Edited by Bewitched

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