Quote

 

Penske Media Corporation (PMC) – owner of Variety and Rolling Stone – is showing signs that it’s ready to mount a real challenge to Nielsen/Billboard’s duopoly of the US charts.

 

That’s the inference, anyway, in the announcement that PMC has made a strategic investment in respected US-based data and charts provider, BuzzAngle Music.

 

BuzzAngle’s analytics and song/stream/album/airplay rankings have been used on a B2B level for some time by a range of major players in the US industry.

 

PMC is now indicating it wants to take these charts public, announcing that it will “leverage some of [our] key brands, chief among them Rolling Stone, Variety, Deadline and IndieWire, to deepen the influence and expand exposure of the BuzzAngle charts in addition to creating custom charts for specific content verticals”.

 

 

https://www.musicbusinessworldwide.com/watch-out-billboard-variety-and-rolling-stone-owner-buys-into-nielsen-rival-buzzangle-for-aggressive-music-charts-push/

https://www.forbes.com/sites/bobbyowsinski/2018/07/28/billboard-chart-rival/#75f647cc3d30

 

@ChartsFan @alexanderao i think you two will find this interesting.

 

we might be going back to the days of two charts! for those who don't know, the US used to have both Billboard and Cash Box.

 

and for those who don't know, B2B = business-to-business, as in a business makes a commercial transaction with another

Edited July 31, 20188 yr by Yndda

interesting.. when will the launch their chart??

 

how would their chart be different? would they also incorporate radio or just sales and streams and how would it work?

Most of the times BuzzAngle figures for pure sales are really inaccurate. Haven't payed much attention to their streaming reports, but they seem to conflict a lot with what Nielsen reports.

Edited July 31, 20188 yr by DELE2125

BB will remain unbothered.  

I hope they offer more insightful charts than Billboard. I don’t really mind BB’s chart business, but the website & magazine are ****ing gross  Basic ass People magazine wannabe mess

1 hour ago, Torturo said:

how would their chart be different? would they also incorporate radio or just sales and streams and how would it work?

 

5 minutes ago, Steve Jobs said:

I hope they offer more insightful charts than Billboard. I don’t really mind BB’s chart business, but the website & magazine are ****ing gross  Basic ass People magazine wannabe mess

buzzangle markets itself as more of an analytical market research company, and the industry loves that (see: HDD using their data on their charts as well). they present more bits and pieces of data than billboard

Edited July 31, 20188 yr by Yndda

55 minutes ago, DELE2125 said:

Most of the times BuzzAngle figures for pure sales are really inaccurate. Haven't payed much attention to their streaming reports, but they seem to conflict a lot with what Nielsen reports.

1

Well, that's the entire point. They want to rival Nielson, not be used as a guide until Nielsen confirms.

is BuzzAngel from Buzzfeed or something? lol

Just now, Rev8 said:

is BuzzAngel from Buzzfeed or something? lol

no they're entirely unrelated

1 hour ago, Rev8 said:

is BuzzAngel from Buzzfeed or something? lol

entirely unrelated. They are an upstart webpage. 

I feel like they need a better name that people would take seriously

7 hours ago, DELE2125 said:

Most of the times BuzzAngle figures for pure sales are really inaccurate. Haven't payed much attention to their streaming reports, but they seem to conflict a lot with what Nielsen reports.

How do you know that Buzzangle isn't more accurate than Nielson? Nielson reports their numbers and Buzzangle their own. They don't match but that says nothing about the accuracy of each of the companies. 

I think it is necessary to have a competing chart and/or an alternative reading of the chart. Billboard has been questionable in the past and have not been transparent. We need this.

 

12 hours ago, Timber said:

How do you know that Buzzangle isn't more accurate than Nielson? Nielson reports their numbers and Buzzangle their own. They don't match but that says nothing about the accuracy of each of the companies. 

Exactly. 

im here for it tbh

On 31.07.2018 at 10:42 PM, Timber said:

How do you know that Buzzangle isn't more accurate than Nielson? Nielson reports their numbers and Buzzangle their own. They don't match but that says nothing about the accuracy of each of the companies. 

 

Nielsen Music and BuzzAngle have basically the same sources of data - Nielsen has slightly bigger panel (some independent POS) than BuzzAngle but both have 100% the same DSP (streaming/downloads) reports. In fact, there's one thing widely discussed by majors' tracking analytics - data postprocessing. 

 

Nielsen Music uses quite complicated statistical models (common in TV ratings systems) to 'weight' data. BuzzAngle reports contains 'raw' numbers (with some filtering of incorrect data). I think 2 years ago HDD said this is so wrong to use weighting models for streaming because Nielsen/BuzzAngle systems cover 100% digital market (that's why BuzzAngle reports are better of course...).And a few months later Tidal... stop reporting numbers to Nielsen/BAM panels. HDD figures were underestimated when Billboard's were quite the same overall.

 

 

Is this what HITS ultimately does anyway?

23 hours ago, popmusic said:

 

Nielsen Music and BuzzAngle have basically the same sources of data - Nielsen has slightly bigger panel (some independent POS) than BuzzAngle but both have 100% the same DSP (streaming/downloads) reports. In fact, there's one thing widely discussed by majors' tracking analytics - data postprocessing. 

 

Nielsen Music uses quite complicated statistical models (common in TV ratings systems) to 'weight' data. BuzzAngle reports contains 'raw' numbers (with some filtering of incorrect data). I think 2 years ago HDD said this is so wrong to use weighting models for streaming because Nielsen/BuzzAngle systems cover 100% digital market (that's why BuzzAngle reports are better of course...).And a few months later Tidal... stop reporting numbers to Nielsen/BAM panels. HDD figures were underestimated when Billboard's were quite the same overall.

 

 

So basically, Nielsen uses a similar strategy as the ones they use to estimate for an incomplete data set on a complete data set?