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US Airplay Discussion

Featured Replies

yes, ready for it should be flying up faster in airplay, i agree

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58 minutes ago, Mediabase said:

Are you sure it is not the Hot100 that is out of touch??? 

 

It is like 2003-2006 all over again and the inflated Urban radio numbers.

 

I barely know anyone who knows what Bodak Yellow and Rockstar is.

 

They know, however, the entire top10 of pop radio.

 

This x100 :clap3: the most interesting thing I found about this is that most people listening to these urban songs on Spotify, Apple, etc are white teenagers lol :skull: the pop radio top 20 is way, way better than the top 20 of the Hot 100 hands down.

Well, the songs that are doing well on streaming are simply not testing well with Pop radio's core audience. Pop radio does not really care about kids and teens 13 to 19 years old who contribute largely to the success of urban, hip-hop and rap songs on streaming. It is all about what females in their 20s and 30s want to hear. The other songs are covered by the Rhythmic and Urban formats.

 

There are tons of such examples from 2003 to 2007. For instance, Toxic by Britney Spears. Massive no1 on pop radio but only peaked at no9 on the Hot100. The Hot100 was dominated completely by urban hits due to excessively inflated airplay numbers. If you ask any regular person if Toxic or Crank That by Soulja Boy was a bigger hit everyone is gonna say Toxic of course even though the one hit no9 and the other no1 on the Hot100. 

 

Some of those inflated songs were at No1 for weeks and flopped or under performed on sales. Look at We Belong Together by Mimi. 14 weeks at no1 but it never hit No1 on sales.

 

The Evanescence songs are another example too. Huge cultural impact that was not reflected that much on the Hot100.

Edited by Mediabase

18 minutes ago, Mediabase said:

Well, the songs that are doing well on streaming are simply not testing well with Pop radio's core audience. Pop radio does not really care about kids and teens 13 to 19 years old who contribute largely to the success of urban, hip-hop and rap songs on streaming. It is all about what females in their 20s and 30s want to hear. The other songs are covered by the Rhythmic and Urban formats.

 

There are tons of such examples from 2003 to 2007. For instance, Toxic by Britney Spears. Massive no1 on pop radio but only peaked at no9 on the Hot100. The Hot100 was dominated completely by urban hits. If you ask any regular person if Toxic or Crank That by Soulja Boy was a bigger hit everyone is gonna say Toxic of course even though the one hit no9 and the other no1 on the Hot100. 

 

The Evanescence songs are another example too. Huge cultural impact that was not reflected that much on the Hot100.

1

According to what? This is 100% your personal opinion. 

 

Crank That was the best-selling digital song ever at one point. It was much huger than Toxic. You're dismissing it as if it wasn't an absolutely huge cultural hit. A bad example to say the least.

 

Pop Radio played Urban hits in heavy rotation during the 2000s, 1990s, and likely other decades. There's no reason for them not to today, when the songs are just as popular.

Some real time updates:

 

Taylor Swift  -545 :rip: How is that still possible?

 

Praying +86

 

What About Us +56

1 minute ago, Mediabase said:

Some real time updates:

 

Taylor Swift  -545 :rip: How is that still possible?

 

Praying +86

 

What About Us +56

Do you have Demi's?

And Taylor's update is a mess, I don't think it'll ever stop :rip:

1 minute ago, Hanzo said:

Do you have Demi's?

And Taylor's update is a mess, I don't think it'll ever stop :rip:

Demi +52

 

Feel It Still +278

Just now, Mediabase said:

Demi +52

 

Feel It Still +278

Oh thank you

It seems like SNS has already peaked, I doubt she'll get a 3rd wind on the radio (although it just might be the rolling effect but I doubt it)

 

5 minutes ago, Hanzo said:

Oh thank you

It seems like SNS has already peaked, I doubt she'll get a 3rd wind on the radio (although it just might be the rolling effect but I doubt it)

 

She's not going to No1 again sis. Feel It Still will dominate for a while. Maybe until Thunder hits no1. If it does.

1 hour ago, Mediabase said:

Some real time updates:

 

Taylor Swift  -545 :rip: How is that still possible?

 

Praying +86

 

What About Us +56

What about Ready For It? 

It's preposterous to think that the Hot 100 could somehow be less accurate at determining what's popular than pop radio (though that's not to say pop radio isn't important, because it is).

4 hours ago, Mediabase said:

Some of those inflated songs were at No1 for weeks and flopped or under performed on sales. Look at We Belong Together by Mimi. 14 weeks at no1 but it never hit No1 on sales.

 

By the way you say it, one might think it never went Top 10 on the digital sales chart. It peaked at #2 behind on of the biggest digital sellers in history at that point, Hollaback Girl. Like come on. At the very least (lol) it sold the album, unlike most #1 radio songs nowadays

15 minutes ago, Henstridge said:

Are you seriously trying to argue that a meme song is bigger than one of the biggest pop songs of all time? :rip:

lol :rip:

58 minutes ago, Henstridge said:

Are you seriously trying to argue that a meme song is bigger than one of the biggest pop songs of all time? :rip:

The kii here is trying to make Toxic seem like one of the biggest pop songs of all time :dies:

 

7 hours ago, Mediabase said:

Are you sure it is not the Hot100 that is out of touch??? 

 

It is like 2003-2006 all over again and the inflated Urban radio numbers.

 

I barely know anyone who knows what Bodak Yellow and Rockstar is.

 

They know, however, the entire top10 of pop radio.

 

Yet rockstar is the most consumed song in US by choice for the last 6 weeks

Radio has been out of touch for years, and is not nearly important as it was in years past.  I feel like there was a time callout scores and iTunes were closely allied, but not so much now.  I'd like to see the panels they choose, I'm sure none of us would be surprised. 

2 hours ago, Henstridge said:

Are you seriously trying to argue that a meme song is bigger than one of the biggest pop songs of all time? :rip:

in acclaim yes, in sales no. Crazy in Love, Since U Been Gone, Umbrella, My Love had bigger sales and more acclaims.

POP

7 15 TAYLOR SWIFT Look What You Made M... 7353 11491 -4138 33.574

 

-563 Spins

+7 Bullet

-3.178 AI

 

19 17 TAYLOR SWIFT Ready For It 6620 5655 965 35.318

 

+150 Spins

+75 Bullet

+0.521 AI

9 hours ago, Mediabase said:

Are you sure it is not the Hot100 that is out of touch??? 

 

It is like 2003-2006 all over again and the inflated Urban radio numbers.

 

I barely know anyone who knows what Bodak Yellow and Rockstar is.

 

They know, however, the entire top10 of pop radio.

 

The people you know are out of touch then. And what’s the problem? If it were white girls and rock dominating, what would be the uproar excuse to bring them down? Or would you have one?

 

And half the songs in the T10 are 3-5 months old, and are overplayed to death. It’s not surprising that if they listen to the radio, they’re hearing those same 10 songs all day and don’t know what everyone else is listening to.

3 hours ago, Henstridge said:

Are you seriously trying to argue that a meme song is bigger than one of the biggest pop songs of all time? :rip:

Toxic is not one of the biggest songs of all time and not even close to being Britney’s biggest one. The “meme” song is bigger, the reason behind the song’s success or the song itself don’t matter, facts do.

11 minutes ago, Henstridge said:

It's her second biggest song after BOMT, and you are making it sound like she has 10 bigger songs :toofunny3: 

Oops is way bigger and more remembered, it’s not even close

I actually think pop radio is doing a good job playing to a more diverse audience. Spotify is anything but diverse :rip: The songs that dominate are urban, or anything a teenage girl would listen to because she thinks it's cool :rip: Apple Music, meanwhile, is dominated by men, also mostly urban, because that's what a teenage boy would listen to thinking it's cool :rip:

 

Pop radio has the problem of trying to cater to everyone, while also paying attention to what's popular on other metrics. You have Spotify, as described above, and then iTunes, which is now mostly used by an older, more HAC-leaning consumer. I think it's great that a song like "Lights Down Low" is being given a chance at pop radio, because who else is going to give it a chance? Same goes for What About Us, Love So Soft, etc. If radio paid attention only to Spotify, then these songs and many others would never get played. 

 

The Hot 100's problem is catering too much to Spotify. There are multiple songs that hit Top 10 this year that never should've, mostly because of high Spotify play. 

29 minutes ago, nick4bty said:

I actually think pop radio is doing a good job playing to a more diverse audience. Spotify is anything but diverse :rip: The songs that dominate are urban, or anything a teenage girl would listen to because she thinks it's cool :rip: Apple Music, meanwhile, is dominated by men, also mostly urban, because that's what a teenage boy would listen to thinking it's cool :rip:

 

Pop radio has the problem of trying to cater to everyone, while also paying attention to what's popular on other metrics. You have Spotify, as described above, and then iTunes, which is now mostly used by an older, more HAC-leaning consumer. I think it's great that a song like "Lights Down Low" is being given a chance at pop radio, because who else is going to give it a chance? Same goes for What About Us, Love So Soft, etc. If radio paid attention only to Spotify, then these songs and many others would never get played. 

 

The Hot 100's problem is catering too much to Spotify. There are multiple songs that hit Top 10 this year that never should've, mostly because of high Spotify play. 

Exactly, take a look at the On-Demand chart http://www.billboard.com/charts/on-demand-songs:biblio: it's HORRIBLE, urban songs domination, NO DIVERSITY AT ALL, mostly white teenage boys and girls listening to these songs, yuck :doc:  ...compared to the Mainstream Top 40 http://www.billboard.com/charts/pop-songs where diversity blooms, all kind of genres from pop to alternative, from r&b to hip-hop even reggaeton bits, the problem in ATRL and black tumblr is that we black people (and I as a mixed race guy) have to cater to these urban crap to not be treated as racists :toofunny2: lol.

Edited by R!ck

59 minutes ago, istan4badgalriri said:

POP

7 15 TAYLOR SWIFT Look What You Made M... 7353 11491 -4138 33.574

 

-563 Spins

+7 Bullet

-3.178 AI

 

19 17 TAYLOR SWIFT Ready For It 6620 5655 965 35.318

 

+150 Spins

+75 Bullet

+0.521 AI

WTF, is LWYMMD going to bleed spins til is out of the top 40? :biblio: 

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