Just now, Letters From Adi said:

He'll be back in 2 days when Taylor falls out.

I realised this as soon as I replied to Starkboy

 

It won't last much  

Just now, thatsmydemi said:

Yes  Demi our saviour  

It's time for radio to pick up this version then

 

That is a massive drop. 

33 minutes ago, Hanzo said:

Overall Radio:

7 (-1)

TAYLOR SWIFT

Look What You Made Me Do

109.725 (-6.601)

23393 (-1022)

Ddddd Radio couldn't wait to drop this the first chance they got  I have a feeling her team/label have not a clue what to do right now, considering they pulled the RFI rhythmic adds date as well. I kind of am with @Mediabase here, the call out scores are awful, having this song playlisted was probably hurting a lot of stations, especially considering so many completely dropped it starting on Monday.

Her label dont want LWYMMD to be the launching single by the time the album drops

 

 

7. TAYLOR SWIFT, Look What You Made Me Do  109.725  -6.601

 

10. ED SHEERAN, Shape Of You 101.523  -0.241

 

 

OMG Ed will actually pass her in 2 days  

 

The world moves on another day another massive drop

2 hours ago, levi_valvi said:

why are you acting like any promo single that doesn't perfrom like Dark Horse is a flop?? Dark Horse was an abnormality. Compare RFI to WTNY, that's the only fair comparison.

RFI is a single

I'm glad it's dropping

 

Release single #2 next week, Tay Tay

1 minute ago, johnsuxx said:

RFI is a single

lol no

What are the biggest jumps (in terms of positions) to #1 on pop radio's weekly chart?

It is not even noon on the east coast and the song is already at -400 today based on real time numbers. Expect a -800 update tomorrow! Just when you thought it couldn't collapse more.

1 minute ago, Mediabase said:

It is not even noon on the east coast and the song is already at -400 today based on real time numbers. Expect a -800 update tomorrow! Just when you thought it couldn't collapse more.

She really needs to release single #3 asap. 

11 minutes ago, Mediabase said:

It is not even noon on the east coast and the song is already at -400 today based on real time numbers. Expect a -800 update tomorrow! Just when you thought it couldn't collapse more.

oh my 

do you have Sorry Not Sorry's real time numbers?

 

Omg I knew she was gonna suffer a massive drop this week but this is bigger then expected. 

 

The freefall is epic lol

Rooting so hard for Demi right now. Get that #1 on pop bitch.

 

//SNS is still so basic, tho.

Can LWYMMD decrease faster please? 

We have another smash coming tomorrow. 

47 minutes ago, Hanzo said:

oh my 

do you have Sorry Not Sorry's real time numbers?

 

Demi is at no1 on this week's building chart so far.

 So she purposely had it pulled to make room for her new single tomorrow. The way y’all tried it. It all makes sense. She has two songs Top 20 on Pop and obviously it’d be extremely hard to get a third one in rotation at the same time so they shot down the big bird to make room for a new one.

 

This is why even as non stans, never doubt Taylor. The most smartly calculated artist ever. 

12 minutes ago, iHype. said:

 So she purposely had it pulled to make room for her new single tomorrow. The way y’all tried it. It all makes sense. She has two songs Top 20 on Pop and obviously it’d be extremely hard to get a third one in rotation at the same time so they shot down the big bird to make room for a new one.

 

This is why even as non stans, never doubt Taylor. The most smartly calculated artist ever. 

 

So she purposely killed the lead single of her new album, making it one of her lead singles with the least longevity, instead of killing Ready For It, for a new song that isn't assured to reach LWYMMD's peak ?

 

 

Oh and didn't Bieber and Rihanna prove that one can smash with 2 radios hits (RFI ain't one) at the same time without having to "purposely kill your lead sinle" multiple times ?

Edited October 19, 20178 yr by H-I-M

The 2nd single dropping tonight doesn't justify those huge losses, that's literally the first time something like this happens 

It lost -11M audience on one format in 2 days  

Just now, H-I-M said:

 

So she purposely killed the lead single of her new album, making it one of her lead singles with the least longevity, instead of killing Ready For It, for a new song that isn't assured to reach LWYMMD's peak ?

 

 

Oh and didn't Bieber and Rihanna prove that one can smash with 2 radios hits (RFI ain't one) at the same time without have to "purposely kill your lead sinle" multiple times ?

As you guys pointed out, LWYMMD has bad call out scores. It would make sense to get rid of the one the audience doesn’t want to hear. 

 

This just made it obvious it wasn’t payola or LYMMD bombing on radio. They were making way for the next huge song. 

 

She hasn’t ever released two (or three) songs to Pop radio prior to her album even dropping so it’s plausible her team was concerned about oversaturation. 

 

Yall wanted to present it as “Taylor is OVER!!! on radio. They want her off badly. They had to stop spinning her completely because she was getting such horrible reception!” when it’s undeniable they were just preparing for the next song to take to #1. 

1 minute ago, iHype. said:

As you guys pointed out, LWYMMD has bad call out scores. It would make sense to get rid of the one the audience doesn’t want to hear. 

 

The call out scores have been out for a week now, the same week LWYMMD suddenly surged on radios. How do you explain that luv ?

Just now, H-I-M said:

The call out scores have been out for a week now, the same week LWYMMD suddenly surged on radios. How do you explain that luv ?

And the song is now dropping hugely and being pulled completely from stations and her new single is to be serviced to radio. How do you explain that love? 

 

1 minute ago, iHype. said:

And the song is now dropping hugely and being pulled completely from stations and her new single is to be serviced to radio. How do you explain that love? 

 

 

Obviously because because the GP said NO, as seen with the call outs, like that's not the question. But why did LWYMMD suddenly and inexplicably surge on radios last week ?

 

A modern day miracle.