Long John Silver's is putting 'chicken front and center' with new logo design

 

Quote

Months after the Cracker Barrel logo debacle drew ire from some customers, including President Donald Trump, Long John Silver's unveiled its own "redesigned logo" on Oct. 3.The Lexington, Kentucky-based seafood chain, known for its fried fish platter, is now putting "chicken front and center," replacing the signature fish illustration for a stylized chicken to spotlight non-fish menu items, including fried chicken.

 

"Guests have been telling us for years that our chicken is a best-kept secret," Long John Silver's marketing executive Christopher Caudill said in a statement. "Our hand-battered chicken strips—known as Chicken Planks—are every bit as crave-worthy as our legendary fish. It's time we let that secret out."

Read more

lowkey rage bait

 

But i loved thier chicken plank meals so go ahead. hopefulyl they open more stores in at-lan-tuh

 

I've never gone to one and still won't

2 hours ago, JustHoran said:

I've never gone to one and still won't

Same. They just have such an off-putting aura. I mean, the name for starters sounds like a dildo chain store.

 

Fish and fast food don't go well together, I'm sorry lol. In a way I kinda understand the rebrand, with that being said.

Edited October 12, 2025Oct 12 by Genie in a Bottle

3 minutes ago, Genie in a Bottle said:

Same. They just have such an off-putting aura. I mean, the name for starters sounds like a dildo chain store.

 

Lmao. Knowing it's a fish place, the name always made me feel like it's slang for a female orifice (the medical word is even blocked here! 🙃). Either way, gross!

 

This logo change sounds like a temporary publicity stunt to promote their chicken, just like how Pizza Hut claimed they were renaming to Pasta Hut like 15 years ago and changed all their branding and logos for like 6 months. 

Edited October 12, 2025Oct 12 by ThePopStop

Captain D's clears

I wish we had one around where I live. We had one in like 1994 and my dad gave me a piece of fish and told me it was chicken. I didn't like it. But their chicken is actually good

Fish is too woke for Americans

I mean, maybe once a year, but that chicken can hit.

Long.. John...