2 hours ago, Yog said:

The “went wrong” in question…

 

Like literally

 

she also has a pretty strong 1#

 

 

obviously she is underperforming

but it's not like she is Flopping and totally losing against others

This is pretty normal..yall didn't expect Adele to be on top forever, right?

2 hours ago, naval23 said:

Having a global #1 smash in 20+ weeks

 

Not having bundles to inflate sales

Well it was still a big album, but I think the 6 year wait and Vegas fiasco hurt her a bit. If this had come out in November 2019 it would be at 10m+ units worldwide by now.

None of the songs were catchy enough or memorable. A little bit too modern with the pop and dance tracks. The reason 21 was so big was because it had that consistent old-school sound but all the songs were extremely catchy with memorable choruses.

 

This album just felt like a long-winded journal and you forgot exactly what you just read

Considering that it's been predicted by HDD to fall out of the top 50 this week despite not even being 6 months old... a lot 

Honestly her whole “relatable cockney mum” schtick is kind of over after this era. She was too out of touch to pull it off.