Hoedini

So glad she's chart hungry again. Now release the original video.

Longevity is her middle name. I'm not sold on the era starting this year but if it does, it's basically middle of September to the first week of October for her release window and, if that's the case, we'll definitely hear more whispers. I wouldn't mind if she waits until after the Holidays though and that may be better anyway. If the lead single is a banger, and the GP agrees, then there wouldn't be any concerns regarding it maintaining good numbers during November and December but they might be gun shy to pull the trigger after 2023 and just stick with launching the lead around the time of the February award shows. Either way - we're getting it "soon" and I think one thing she said in the Vogue Italia interview makes me lean that way too but basically said she isn't trying to be a perfectionist any longer.

If DL4 or a song from it is coming this year, the release window is pretty small. Like end of September into maaaaybe second week of October. If not, late winter/early spring 2027.

By paying attention to them copying the rollout for Radical Optimism. Vogue France on September 23rd, Houdini in November. Vogue Italia on August 24th, lead single in October (I'm being radically optimistic).

And just like that, the DL4 era is trickling in.

Yeah, I think it's Tate. A feature on either of their albums, honestly. While she and Dua could have just been at the same restaurant in Paris that night, the fact Dua was working with one of Tate's frequent producers too? idk I see it happening.

I think she has a feature on someone's album (**** *****) that may end up being a single before the DL4 era begins but I could also see her team worried about another Dance the Night situation and having a one-off single overshadow the release of the lead from the album. Who knows. We're either getting something in early/mid October or it won't be until February of 2027.

I could genuinely see lead single in early October. Go back to the plan they had for Training Season's initial release.

I feel like, genuinely, last year was the 'shopping' phase. Or I hope. She's pretty much been spotted there every day, know she had some kind of shoot or video/ad she filmed with the green contacts. I'm not trying to get my hopes up that DL4 is right around the corner but they're up.

I don't think so; Mark used to use that studio often but I believe he uses a different one now or has one in his home in NYC. Antonoff uses that a lot but I am wondering if she was there to work with Elmhirst. I doubt she's that far into the recording process but I do think he will be part of this album as well.

Yeah, they sound... rough but I'm assuming most are unfinished anyway. At least they all seem a bit different lol

It wasn't a perfect era, we all have our issues with the rollout/promo, but that's okay! The tour was a huge success and she had cute mini viral moments with some of the covers/special guests. I am so excited for DL4 and its' tour. Don't even care about the wait (as long as we get something in 2027...)

That aspect ratio though... That's a tour movie.

I do thiiink something is coming based on what I've been told via the person with the outtakes. I don't have any confirmation of what it is going to be and I feel like it'll likely just be a digital release but it feels very on brand for the RO era to end with them teasing something then radio silence for a week before it gets announced. Watch it be an End Of An Era live music video and that's it.

I genuinely think the hyperbole with her is ridiculous. Yeah, the constant brand deals are annoying, but does anyone think logically and look at the bigger picture? The brand deals are a GOOD thing. It means these companies have done their research, find her name/face still carries weight, and want her associated with their brand because she sells. And expecting DL4 to come out in 2030 just because of the time between other releases is ridiculous too. Time between self titled and Future Nostalgia was because a) she was still trying to establish herself as an artist, One Kiss taking off probably shifted the focus, and she was touring forever. Time between Future Nostalgia and Radical Optimism? COVID, the tour getting pushed back to 2022, and then the change in management. There's reasons why her music took time, not just because she is a self-proclaimed perfectionist but in addition to external factors. I would genuinely be surprised if the new era doesn't start before the three year anniversary of RO. Without anything else impacting her releases, I can see a typical three year gap between music for Dua, which isn't bad. Could go down to two years if she toured sooner instead of a year post-album release.