From the Music Week article about Adele, Sheeran and Styles UK album sales:
"...The Adele campaign will likely be reignited with a greater physical push later this year. She also has the rescheduled Las Vegas dates (November 2022 to March 2023) to help re-promote 30...
With physical sales in the gifting season and potential deluxe editions still to come, it sets up a fascinating three-way battle between the three UK superstars during the rest of the year."
Sheeran's deluxe is already available, Styles didn't have deluxe editions of previous albums, so maybe the Target exclusive is only for a year.