I couldn't find (maybe this is just talked about in a base thread?) this so decided to post it while I'm watching it!!

 

 

such a BRAT 

People already pulled out a few select dumb things about Matt Healy to thread for a kii and to ragebait when actually the way she talks about marketing and had brat era SO meticulously planned is what's really fascinating. Well thought through marketing campaigns are so so back.

I think it's really interesting how she's pulling away from music for a while when just about anybody else would be full steam ahead. She's such a smart businesswoman. The Sweat tour crowds look almost as dead as when she was opening for other artists, it was such a letdown to me as a day 1. I got rid of my ticket. The fact she knows how much of a double edged sword this success is and isn't just trying to cash out makes me even more excited for her future releases.

Edited October 11, 20241 yr by Sheep

6 minutes ago, Sheep said:

I think it's really interesting how she's pulling away from music for a while when just about anybody else would be full steam ahead. She's such a smart businesswoman. The Sweat tour crowds look almost as dead as when she was opening for other artists, it was such a letdown to me as a day 1. I got rid of my ticket. The fact she knows how much of a double edged sword this success is and isn't just trying to cash out makes me even more excited for her future releases.

So true. The lame ass threads that will be made for whatever her next era is "____ underperforms after brat." "Not as big as brat" "why couldn't she make this go viral?" etc etc. I'm already tired thinking about it.