Stars were born, many casuals found out about KATSEYE thanks to this ad. https://www.businessinsider.com/gap-ceo-viral-denim-campaign-sales-growth-gen-z-2025-11 Richard Dickson, CEO of Gap Inc., said the brand's "Better in Denim" ad campaign, in addition to being a huge hit on social media, converted into significant sales. "With more than 8 billion impressions and 500 million views, Better in Denim culminated in a global cultural takeover and has become one of the brand's most successful campaigns to date, generating significant traffic and double-digit growth in denim"