A good slide deck on the state of radio with some stats on streaming media consumption thrown in. See the full report here.

 

needed me  

 

Downloaded. Thanks, I like reading these reports.

...is county radio really bigger than pop?

 

Doesn't Pop have much bigger AI than country? Or is it more about the number of stations (whereas Pop stations are in more populous areas)?

Edited June 25, 20179 yr by Communion

uac is higher than urban...? how...?

and rhy that low?

1 hour ago, Communion said:

...is county radio really bigger than pop?

 

Doesn't Pop have much bigger AI than country? Or is it more about the number of stations (whereas Pop stations are in more populous areas)?

Country has been bigger for a long time. Country just plays more recurrent songs while pop overplays the same song several times. Also pop songs seem a lot bigger since they have appeal outside the country demographic and they're also played on AC and HAC. And there's the fact that most country listeners prefer listening to radio than streaming or iHeart Radio

 

I'm a bit surprised though that Urban AC is bigger than contemporary Urban.

I didn't realize radio was still growing, I figured with streaming becoming a thing that radio would start dying actually. So messy when some people on this forum want to bitch about radio being a part of the H100 formula