Everybody in the business believes massive hit radio singles drive streaming. Top execs say manipulating the price of a track and driving it up the iTunes chart can help pump up that airplay.

 

A higher iTunes position can feed the perception that a new release is breaking. Radio looks at the iTunes chart for positive reinforcement regarding the actives prior to the callout research, which can take at least four weeks. If a song that’s On the Verge at iHeart doesn’t translate to sales, a chill goes through the heart of the SVP of promotion—who can probably expect a call from Tom Poleman saying, “Thanks for putting me on that stiff.”

 

ccording to many—though by no means all—it’s an important tool in the toolbox. Not all companies use this tactic equally; Atlantic, Republic, Interscope, Capitol and Island clearly believe in the 69-cent model, while Sony’s labels use it rather sparingly.

 

 

http://hitsdailydouble.com/news&id=307097

 

Edited June 21, 20179 yr by wanderlust

Are those total sales in the first graphic?  

AP sis

They are not saying anything Gaga didn't already show us with MR.

The strategy really helped build her airplay

Edited June 21, 20179 yr by frenchyisback

20 minutes ago, frenchyisback said:

They are not saying anything Gaga didn't already show us with MR.

The strategy really helped build her airplay

I don't think it was cuz of the discount sis   It was basically they started playing it after Carpool cuz the song was number 1 on itunes for days .  Then they stopped and then after Superbowl they really had no choice, it was obvious the song was meant to be a hit.  And yet, still peaked at 70M Ai.  That song if anyone else sung it like Adele etc. it would be at 170M Ai, not just 70M. 

I think it was more cuz of the promo she did at SB etc. than the discount. 

The discount however is great promo, it's basically like a front page banner on Itunes in a way and it does help with airplay, sales etc. 

On June 21, 2017 at 9:25 AM, Achilles. said:

Are those total sales in the first graphic?  

I think it's total sales within the discount period.

On 6/21/2017 at 8:05 AM, frenchyisback said:

They are not saying anything Gaga didn't already show us with MR.

The strategy really helped build her airplay

Gaga is far from being the only, or first, artist to employ the strategy.

 

Nick Jonas and Jealous come to mind. And that was years ago.