Act like this was all a stunt and then release the actual song and it's a complete banger 

I wouldn't. I would let the era run its course and whatever happens happens. At least this is the most entertaining pop girl era in a hot a*s minute and it's just starting.

As a diehard Katycat

 

Release Woman's World as planned

Monitor reception closely across all platforms, not just tiktok

If WW lands well: Proceed with promotion, plan for a second single, but choose carefully based on fan feedback

I'd consider releasing it closer to the album drop to maintain momentum

If WW doesn't land well: Release a second, low-key single without heavy promotion, but frame it as an "album preview" rather than a main single

Regardless of WW's performance: Barbie-themed performance of WW, use this as an opportunity to showcase a different side of Katy, consider performing a mashup of WW and another track from the album

And be ready to pivot quickly based on initial album reception

she needs to rush release this as a buzz single then release the real lead later