Beyonce's Renaissance: How Will She Launch?

July 23, 20224 yr

With less than a week to go before Beyonce's Renaissance, it's clear ~~(ish)~~ she's coming with...something. The silence with her is often indicative of that + all the whispers of video shoots etc.

How do you think she'll launch it?

For me, I can see the following in the next week or so:

* Visual Album Trailer Drop: All signs (for fans that follow her) point to her having shot a bunch of videos. I can't see her putting em all out at once on YouTube (will take away from focus on BMS). Plus, she always presents her work as a cohesive, narrative-driven visual. So it's safe to expect a Netflix something (given the above and her deal with them).

Only thing is they don't do surprise releases. It's very much about drumming up hype and the new version of appointment TV. So, if it's coming in time for the album, we for sure should have the trailer any moment from now.

* BMS Video: I imagine day of album release for the SPS.

* Store Restock: Columbia expertly handled BTS, so I can't see them fumbling the bag here. I expect a restock of the vinyl, box sets, new covers, hell...even a cassette before the release or alongside it.

* A Live Something: There were the rumors about the UK pop-ups which would be cool af. A safe bet would be those one off shows that Harry x Adele did. They're always announced close to release.

Please save any "she's not doing anything" moaning. This thread isn't for that. Not knowing her plans and there not being plans are two different things.

Crucial to remember as well is that this is the first time in a long time that Bey doesn't have a tour launching alongside or before the album drop. It was clear back then that touring was her focus ($$$) so she didn't care about promo. In some respects, the tour was the promo.

And while I definitely think a huge tour is coming (announcement probably tied in with act 2), she kinda is tasked with ensuring act 1 is a success to sustain hype for a tour to come. So, I totally don't buy into the "she's doing nothing"..."nothing's coming" moans.

She's a huge part of year-end financials for Columbia, Live Nation, her publishing companies, etc. So, they aren't coming to fumble the bag.

Edited July 23, 20224 yr by Cbreezy