Kingdom Posted February 7 Posted February 7 Some of you are already panicking and have no clue how she will promote this. CECRED is already on tik tok interacting with fans about the line...that is more than what she even did for her album. Relax and lets see what she has in store. 7
Devin Posted February 7 Posted February 7 6 hours ago, Triton said: Yet she’ll just shoot the first commercial/ad, send out a box to D list celebs like Ice Spice and Skai Jackson then drown in her website with just in a musty link to purchase it, $40 for delivery and no retailers picking it up. At least Rhianna and Kimberly are properly putting the effort, securing Fenty in Sephora, or having the right celebs like Usher/VS Angels in Skims and a whole team specializing in on the brands. But now she’s so stubborn it’s probably just her looking at things, Andrew directing the vibes, Mason Poole clicking the camera and Yvette sending out a mass email. Viola! They should have held the Roc Nation brunch and have the gift bags have the products, maybe at the Oscar party. oop clock her.
mickeyderon Posted February 7 Posted February 7 As much as I'm sure Be has a masterplan I do wish she would release the live album/film at the very least. The full remixes that were used the apple nye mixes would make a great addition too. 2
Opulence Posted February 7 Posted February 7 Honestly I just wish she just announced the film on streaming before this or whatever because when she does it's gonna overshadow the hair products 2
ShouldersSideways Posted February 7 Posted February 7 46 minutes ago, Opulence said: Honestly I just wish she just announced the film on streaming before this or whatever because when she does it's gonna overshadow the hair products Have you considered that may not be happening? 1
Opulence Posted February 7 Posted February 7 2 minutes ago, ShouldersSideways said: Have you considered that may not be happening? Actually no lol I gave up on Act 2, the visual blah blah but I just never thought about her (or honestly anyone) releasing a movie without it ending up on streaming or some VOD in the future
ShouldersSideways Posted February 7 Posted February 7 Her website has KNTY news segment auto playing at the top with a link to buy tickets despite having no showings left worldwide, CECRED below that also auto-playing, and then a pop up form to sign up for updates for RENAISSANCE ACT I that's been there since June 2022. The mixed messaging. 4
Devin Posted February 7 Posted February 7 3 minutes ago, ShouldersSideways said: Her website has KNTY news segment auto playing at the top with a link to buy tickets despite having no showings left worldwide, CECRED below that also auto-playing, and then a pop up form to sign up for updates for RENAISSANCE ACT I that's been there since June 2022. The mixed messaging.
tachiwaka Posted February 7 Posted February 7 4 hours ago, QueenBeyoncé said: So you know Beyoncé’s marketing plan for the haircare line? Of course, not, nor do you. And you know that is not what we were talking about knowing her marketing plan, we were talking about the fact that the hair she’s wearing in public lately does not seem to the standard of someone launching a brand new hair care brand. We haven’t had the blindly militant and devoted (Swiftie ™️) side of the Beyhive in here for a while, the side that wants us to sit and wait and rate the third song from every album, instead of speculate about what mother could be doing and possibly even have non-positive thoughts and ideas. I forgot how to act and I am so sorry 1
Mitsouko Posted February 7 Posted February 7 8 hours ago, Triton said: But now she’s so stubborn it’s probably just her looking at things, Andrew directing the vibes, Mason Poole clicking the camera and Yvette sending out a mass email. Viola! 4
Allopatry Posted February 7 Posted February 7 can't wait to look at myself in mirror like this after using ce cred with no visuals, no act ii, and her essence spread being about ce cred only 2
Brikenbur Posted February 7 Posted February 7 Give it up for Giselle for always missing the mark when a mark is needed! 1
QueenBeyoncé Posted February 7 Posted February 7 19 minutes ago, tachiwaka said: Of course, not, nor do you. And you know that is not what we were talking about knowing her marketing plan, we were talking about the fact that the hair she’s wearing in public lately does not seem to the standard of someone launching a brand new hair care brand. We haven’t had the blindly militant and devoted (Swiftie ™️) side of the Beyhive in here for a while, the side that wants us to sit and wait and rate the third song from every album, instead of speculate about what mother could be doing and possibly even have non-positive thoughts and ideas. I forgot how to act and I am so sorry chileee you STILL have take care of your hair wearing wigs or not that’s not a hard concept to understand & what successful brand have you launch? Oh okay 1 1
Redporus Posted February 7 Posted February 7 6 hours ago, Lovett said: You think her wearing wigs, again, some of the time, isn't an ideal image for her selling hair products to black women? Really? The fact that you are blinding standing on business here. Girl, if you don’t portray a natural hair and in your face hair care regimes what market are you really appealing to? The natural haircare market and the wig haircare markets are completely different…. 3
Brikenbur Posted February 7 Posted February 7 4 hours ago, Draper. said: I’m glad we’re getting the hair thingy out of the way. I hate that we have to go through it tho 1
Brikenbur Posted February 7 Posted February 7 1 minute ago, Redporus said: The fact that you are blinding standing on business here. Girl, if you don’t portray a natural hair and in your face hair care regimes what market are you really appealing to? The natural haircare market and the wig haircare markets are completely different…. Who’s to say it doesn’t cater to both? She literally teased a :10 clip with no further details. What’s the press about?
Redporus Posted February 7 Posted February 7 6 hours ago, Machete said: This is what people mean when they talk about cupcake Hive. The issue is not the fact that Beyoncé wears wigs. Majority of western black women do and they still need hair care products for the hair under it. The issue is it is idiotic to launch a hair care business and then you, as the face of the brand, not be openly spotted with your natural hair commonly Literally marketing 101. And by the way, Bey does not wear wigs “some” of the time. She wears them literally 90% of the time. Absolutely nothing wrong with that, but it is common sense to stray away from that and put your healthy natural hair on full display when trying to convince consumers to buy hair care products from you. Took the tea out of my cup, this is why she actually should have gone the route of a wig or wig products line.
Redporus Posted February 7 Posted February 7 (edited) 17 minutes ago, Brikenbur said: Who’s to say it doesn’t cater to both? She literally teased a :10 clip with no further details. What’s the press about? Let’s find out, the teasers endorsed by Tina prior to the recent IG reel alluded more to natural haircare. Additionally, she would be off to a ROUGH start if it’s wig haircare considering her current white wig is crying for Ce-moisture products. Hmmm maybe reverse marketing? Edited February 7 by Redporus 3
cloudbusting Posted February 7 Posted February 7 my tinfoil lacefront idea is that she officially announced CECRED yesterday because she saw me get potentially great news and had to balance things out. she wants me to be hopeful yet prepare for the worst at the same time 1 2
TizTiz Posted February 7 Posted February 7 5 hours ago, Opulence said: This is kinda what I'm saying, she can't rely on a instagram post to do the marketing for products like this she needs to be OUT THERE talking about how much she loves this, why she did it etc. AND DON'T SEND TINA. That's exactly what I fear. This is not a musical effort, she can't simply rely on her website- geared towards her core fanbase- and Instagram- geared towards her core fanbase and celebrities 😂😂‼️ She has a kink with icing out the GP, whom this product she be for. The 'luxury brand' esthetic is not going to work here. Maybe, she just needs to put her foot in the water and fail first, because I can see this product lasting 3-5 years, but chile. . .she's literally has Mathew, Tina, Kim Kimble, etc. at her finger tips but is more than likely leaning on Parkwood. 1
ToraeGilt Posted February 7 Posted February 7 I think we are kinda underestimating beyonce and her marketing. Did we forget IVY park with addidas? I feel like the marketing with that brand was top notch, especially for the first drop. Sure we can say addidas may have had a big hand in how the product was pushed to the public, but beyonce isn't stup*d. She must have picked up a few things. This haircare line seems to be the one she's the most passionate about post IVY park so I have hope she'll do more than just a instagram post or a link to her website. She already created official accounts for said haircare brand which was not the case for that perfume of hers. It's also rumored that she may have an AD during superbowl. So let us see how this unfolds before lashing her unnecessarily. 1
BnPac Posted February 7 Posted February 7 9 hours ago, Monday Night Messiah said: Anyone else getting the feeling that she's priming herself to become a full-time businesswoman like Rihanna and quit music altogether? Parkwood tried to become a label Ivy Park Beyoncé Parfums / Cé Noir Cécred Plus her own hemp and honey farm That rumored suitcase brand she's developing No, she loves music, it's her passion. Also I don't see why Fenty is always brought up. Beyoncé has always had ventures since the beginning of her solo career : Dereon, IVP, the perfumes etc, she has always done this. She might not release as often but she will still do music and tour. 2
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